Blink!

Hidden in your brain are faculties that are not yet clear to you. Over the years you have internalized your skill. You have become so good that there are times when you scare yourself. One look and you know what to do. This in short is the essence of Blink.

The book illustrates this phenomenon of making snap decisions. The book illustrates the 'blink' by giving number of illustrations. There are cases where experts have toiled to prove something and along comes a person (another expert) and one look, this person knows what is wrong with it; cases where such snap decisions have saved life; cases where one makes correct judgment of other's personality in a fraction of a second.

Such snap decisions are made by time slicing events. Additional, superfluous information causes the brain to get paralyzed by analysis. Allowing brain to be exposed to only the essential information is key.

There is also a dark side to making snap decisions. The process of making snap decisions could be affected by biases and prejudices. Snap decisions made out pf context or where skill is adequate or where life is at risk could be disastrous. Recognizing when to take snap decisions and when to slow down is important.

Style: Reads like a novel. Gladwell has the gift to make non-fiction read like fiction.

Knowledge content: Very well researched. Good knowledge content. You will read about many psychological experiments that help us unravel the way the brain - mind works.

Applicability: Understanding how decisions are made will help your personal and professional life.

Recommendation: Buy it. You will not regret