Meet Blink.
Blink Media Group is a strategic design firm based in Wichita, KS. Our skills span all design related fields including print, web design, web application programming, video/motion graphics, and photography. Our current client list is as diverse as our skillset; Bombardier Learjet, Cargill, Via Christi Medical Center, Associated Advertising, Various restaruants, United Energy Corporation, various book designs, among many others.
Our approach is simple. As a young firm (with an equally young owner), we pride ourselves at not only staying on top of current design trends, but also our ability to deliver highly focused and purposeful work to meet any number of our clients' needs. Our clients appreciate our dedication to growing their business, and doing whatever we can to make their problems disappear. Seriously. They told us. Call them if you want.
Squint.
Buzzword, Ahoy!
There's a new buzzword quickly making the rounds. The best part? We made it up. It's a word for short, highly focused direct marketing campaigns. We call them "squints". People squint when they are trying to focus on or study something with great purpose and intent. Squints are all about focus.
It's true that no two customers are alike - so why should you rely on a deluge of alike media? Squints allow you to focus, personalize, and build upon existing needs that are unique to a company or individual.
What does a squint look like? It could be anything really. As long as it is intensely focused and personal. A 50 quantity direct mail piece? Sure. A new website tailored to a certain, picky, demographic. Now you're talking! It's all about appearing as close to a client's identitylevel as you can without fogging up your brand. Permission based new media techniques are working for a lot of our clients, and can be done on the cheap. Email campaigns, short run (under 1,000) direct mail pieces, micro-websites for specific products/services, will allow you to maintain a level of focused, purposeful communication with your clients.
Before you send out your next 12,000 postcard campaign, or buy months of airtime, maybe it's time to think about Squinting.
Squint photo by Jarrett Green Copyright ©2006 Blink Media Group.
What is Strategic Design?
- It's Purposeful.
- It's better than just making something "look good".
- It's Highly Focused.
- It's Adaptable.
- It builds your bottom line.
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