Blog Marketing Basics

Here's a tip - have multiple blogs. After posting on your blog, publish a slightly different version to others, too. High visibility services like MSN, Blogger and even Google groups allow you to post content to them.

Host a blog on your own web hosting server. But also host others on 'remote' (not on your hosting server) services like Blogger.com, MSN.com and Google.com

This way, without having to churn out a lot of fresh content, you can have multiple content resources, all reaching a different segment of your target audience.

Blogger.com is the grand-daddy of hosted blogs - and being owned by Google means it gets spidered frequently by the Googlebot. Some months back, I've had blogs indexed by Google within a few hours of setting it up and making a first post!

MSN.com has a service called 'Spaces' in its new Live.com area. In addition to other features, it offers members an easy-to-manage blog. Set up an account and post to that blog regularly too.

Google Groups also has a discussion list feature - which allows web-based archiving too. Choose this option, and your messages will be published on the web - where Google's spider will find and link to it.

There are hundreds of other services that will remotely host your blog. Do a quick search for them and start building many blogs!

So, you've written blog content. Now, tweak the content to use on other blogs in your network. That's quick and easy.

Post the same blog post or article excerpt, with minor changes, to each of these blogs - and have them link back to the full article on your website. Or use an excerpt of the full post, with a link to the rest on your main site.

This way you will build a set of one-way links back to your article page from multiple different servers, adding a level of search engine optimization and link popularity to your blog.