The Best Of Twitter From BlogWell
BlogWell is a conference designed to teach how the biggest organizations succeed using social media with 8 practical, how-to case studies. The conference covered everything including how to get started, how to get past roadblocks and how to make your social media program phenomenal.
This lens is a curated and archived collection of the tweets that contributed something of value to the conversation. These tweets are relatively unfiltered; every substantive tweet is included regardless of viewpoint. However, after weeding out the retweets, nonsense, and linkspam we now have a single page with a couple hundred tweets rather than a few thousand.
The tweets are organized by speaker. Enjoy!
This lens is a curated and archived collection of the tweets that contributed something of value to the conversation. These tweets are relatively unfiltered; every substantive tweet is included regardless of viewpoint. However, after weeding out the retweets, nonsense, and linkspam we now have a single page with a couple hundred tweets rather than a few thousand.
The tweets are organized by speaker. Enjoy!
Sean Gannon, General Electric
- bklein34: GE telling its labs stories/tech innovation stories with GE Reports #blogwell
- DPZRAMON: @AliG7 He is a sample of the video they showed us http://tiny12.tv/22ZMK #blogwell @gaspedal
- BradMays: GE Reports - how GE ties together parts of their business, tell a unified story. Financial, Labs, etc. Financial leads traffic. #blogwell
- Aerocles: #blogwell - good measure of what people want to hear - which stories they comment on.
- cjrwInteractive: GE - Desire to use social media to speak about technology innovation, but users are mostly drawn to GE financial news. #BlogWell
- Aerocles: #blogwell GE be accessable on all media platforms - twitter, rss, youtube, website...etc to cater to audience preferences
- chrisramsey: GE engagement example: @ge-reports tweeted how to build a wind turbine... sparked lots of conversation w/ and between customers #blogwell
- BradMays: GE - Customize consumption - provide people info how they want to get it - RSS, e-mail, YouTube, @GE_Reports. #blogwell
- bobduffy: GE working to grow its audience with social media #blogwell
- Aerocles: #blogwell: gereports.com - not blog, not corp website - hybrid. Create what works for your brand. No need to conform to existing style
- amandagbeals: #blogwell GE used 25 Random Thoughts for post (from facebook). Very popular with audience. AND GE DID NOT OVERTHINK THAT POST.
- bobduffy: 25 random things about GE http://bit.ly/11NrqO (expand) #blogwell
- cjrwInteractive: GEreports.com still in evolution. Trying to grow the tech&science enthusiasts audience, and away from the financial news junkies #BlogWell
- bobduffy: GE telling technology & innovations stories allowing "small stories" to get spotlighted #blogwell
- amandagbeals: #blogwell GE Reports gives kudos in posts to bloggers who tell a GE story well.
- BradMays: GE sees similar themes we see w/other large clients: know the channel/community, forums self-correct, less is more w/multimedia #blogwell
- debbieweil: GE: voice of GE Reports is simple, informal, optimistic, humorous, 1st person when possible; includes video and photos #blogwell
- debbieweil: GE: goal of GEReports.com is to show passion for what's cool, unearth science stories lost in the shuffle; join convo about GE #blogwell
- cjrwInteractive: GE's #socialmedia success will be measured by comments on GEreports.com relative to: substance/tone/volume/frequency. #BlogWell
- david_rogers: GE focusing on stories re its innovative technology & research. Will link out to small media telling their stories (link economy) #blogwell
- amandagbeals: #blogwell GE Reports does not tweet anything that is not already public info. Not much oversight from lawyers needed
- Aerocles: #blogwell GE: be trusted, credible, accurate, ethical. Must have personality. Must add value - accessibility, unearth lost stories...
- david_rogers: GE trying to balance credibility, accuracy, ethics standards with creating a voice with passion, personality. NPR is a model #blogwell
- trabucchi: You can't manage influencers as evangelists. Great lesson for corporate brands! #blogwell
- nancy_martira: Megan from GE says that educating your lawyers about the online culture and need for quick turnaround is key #blogwell
- bklein34: Essentially GE has taken what cos traditionally have done internally (emp newsletter or online mag) and made it external tool. #blogwell
- cjrwInteractive: For those of you playing along at home, here is a visual of the GE session at #BlogWell NYC. http://twitpic.com/4823m
- Aerocles: #blogwell: GE - benchmark for success - not traffic or links - but comments, user engagement
Nestor Portillo, Microsoft
- trabucchi: Wow. Microsoft has 5000 internal blogs. Wild. #blogwell
- marilynpratt: @nportillo from Microsoft up at bat. 5,000 hosted blogs. how 2 listen with local languages, multiple listening entry points #blogwell
- DPZRAMON: #blogwell Microsoft using Digg and Reddit to monitor blogs and influencers talking about them for early warning signals
- Ed_Sullivan: MS map of social media looks like a subway map of Tokyo. Love the visual. Solution: create listening framework #blogwell
- TDefren: "Listen, Triage, Escalate, Act, Close the Loop. Active listening creates expectation." Nestor Portillo, Microsoft. #blogwell
- Twit_ted: Great anecdote by the head of community @ microsoft; "are you really saying hold off on that initiative bc of three tweets? Yes" #Blogwell
- rpesce: Microsoft has 1 rule for employees blogging: Blog Smart. #BlogWell
Rhonda Lowry, Turner Broadcasting
- LeeAase: Listening to Rhonda Lowry from Turner Broadcasting System/CNN talking about Social Collaboration: Together we tell better stories #blogwell
- amandagbeals: #blogwell Rhonda Lowry manages ideas for Turner Broadcasting
- davekerpen: Rhonda Lowry of Turner: "The web has always been social" / social web nothing new #blogwell
- LeeAase: Tim Berners-Lee: The Web has always been more social than technical #blogwell
- amandagbeals: #blogwell Lowry coined socio-cultural bricolage: be sensitive to culture, invention of resources from material to make new things
- LeeAase: Rhonda: Collaboration is the socio-cultural bricolage (the invention of resources from available material to create new things) #blogwell
- davekerpen: Bricolage: Making do with what you've got / Important for sm Capital assets: social, human, organizational, cultural #blogwell
- marilynpratt: Rhonda Lawry at Turner teaches me new word: bricolage - Invention of resources from available material to create new things #blogwell
- amandagbeals: #blogwell Lowry: cultural capital-community has shared values to monitor behavior. EVOLUTION INTEGRAL. no effective half measures for SM
- robinskann: Do you have the intestinal fortitude to evolve? -- Turner Broadcasting #blogwell
- Twit_ted: There were 2 million Facebook Status Updates from the CNN + Facebook integration during the election. WOW! 8500 a minute! #Blogwell
- nancy_martira: "Together we tell stories better." lesson from Turner Broadcasting that applies to all of our brands with a story to tell. #blogwell
Molly Schonthal, Nokia
- DPZRAMON: Nokia believes we live in a world where we all could be connected #blogwell
- Aerocles: #blogwell - Nokia: brand is about connecting people - Use social media for same goal. Not being defensive, be open, listen, respectful
- chrisramsey: Nokia: bulding social capital takes time #blogwell
- smoritz: Nokia: building social capital takes time. Not about mass tools, but about 1:1 relationships. #blogwell
- DPZRAMON: Nokia "Web 2.0 is not a one size fits all". We need to create relevant content #blogwell
- chrisbaggott: #Blogwell Molly Schonthal from Nokia...:create relevant content to meet influences where they are' I say: Most of them are on search
- LeeAase: Organizational capital: the stories your organization tells, how open are you to taking risks, what makes your org tick? #blogwell
- bklein34: Don't let message delivery be perceived as inauthentic - stop, listen, engage. (per Nokia) #blogwell
- chrisramsey: Nokia uses its own internal wiki site to help educate the companuy on social media #blogwell
- scheyney: Advertising and social media programs work better together versus separate. Molly Schonthal - Nokia. #blogwell.
- nancy_martira: Desire is an important part of "human capital" do your people have the desire to contribute? #blogwell
- TysonFoods: Nokia has aggregator pages for both internal blogs and videos. #blogwell
- bobduffy: Nokia Conversations is designed to convey "stories" http://bit.ly/iuBzs (expand) Noticing a trend here at #BlogWell
- nancy_martira: Desire is an important part of "human capital" do your people have the desire to contribute? #blogwell
- TysonFoods: Nokia has aggregator pages for both internal blogs and videos. #blogwell
- bobduffy: Nokia Conversations is designed to convey "stories" http://bit.ly/iuBzs (expand) Noticing a trend here at #BlogWell
- TDefren: "Don't get tied strictly to virtual world; there's value to high-touch (in person) events" NOKIA #blogwell
- rpesce: Nokia: Social Media needs to be about joining conversations - not delivering messages. Me: PR pros, there is a big difference. #blogwell
- bobduffy: Nokia Invited bloggers to Test Centers to showcase manufacturing process. Result increased buzz & media pick-up #BlogWell
- swaynewilson: Nokia invited bloggers to experience their product testing centers in person to great success #blogwell
- AlexKrupp: The reason you engage folks is that you want them to be open and honest, so you can't share only the good parts about yourself #blogwell
Misc. Insights & Amusing Tweets
- camworld: For years I knew blogging had gone corporate, but being at #blogwell today only cements that belief. Twitter, you're next!
- adamhirsch: All the mentions of Social Media makes me feel good that brands are starting to understand that they need to understand #blogwell
- adamclyde: Man, there's Purell galore at #Blogwell...
- graciefabulous: Allowed encouraged to tweet during a meeting? How often does that happen? It does at #BlogWell
- BradMays: Lots of talk about "influencers." I'm finding it's more about reaching individuals. If content is good, influencers will find it. #blogwell
- robinskann: Big cos starting social media with baby steps. Sounds right. Push out of comfort zone bit by bit. #blogwell
- bobduffy: #BlogWell IMHO Brand leaders in SocialMedia have landed on similar policies. Those behind, resistant corp culture is the barrier
- bklein34: Who owns social media response seems to be recurring theme/challenge for big companies. Like all things, collaboration helps. #blogwell
Andy Sernovitz, GasPedal & Blog Council
- bklein34: Per @sernovitz Any marketer can write great copy. Combined w/love and trust of fans gets quoted, forwarded and passed along. #blogwell
- amandagbeals: #blogwell cannot build foundation on stealth endeavors
- amandagbeals: #blogwell doing disclosure well enhances marketing
- gaspedal: The difference between honesty & sleazery: Disclosure - @sernovitz #BlogWell
- davekerpen: Sernovitz: Disclosure is key: Who are you? Were you paid? Is it your real opinion? #blogwell
- Aerocles: #blogwell ethics: must disclose: who are you, who's paying you/were u paid, is this your real opinion
- abfdc: 10 Magic Words: "I work for ____ and this is my personal opinion." #blogwell
- amandagbeals: #blogwell blog council has best practices toolkit
- amandagbeals: #blogwell 24 legal teams worked on blog council's disclosure toolkit
- abfdc: Disclosures Best Practices Toolkit available online. Not fixed rules, but how to develop policy http://twurl.nl/3qkxih #blogwell
- chrisramsey: Biggest risk of scandalous failure to social media program: failure to train #blogwell
- cjrwInteractive: #socialmedia Disclosure Best Practices Toolkit. #BlogWell http://twitpic.com/487t3
- abfdc: Sign contracts with your social media agencies saying that they will adhere to your disclosure policies. #blogwell
- marilynpratt: @sernovitz speaking about disclosure best practices http://blogcouncil.org/disclosure/content/ #blogwell - if you have to ask answer is no
Larry Blumenthal, Robert Wood Johnson Foundation
- LeeAase: RW Johnson Foundation is second largest funder of medical research, behind NIH #blogwell
- DigitalWoman: Robert Wood Johnson Foundation: We can have more impact by letting go #blogwell
- DDBIssues: "Letting go" was difficult for Robert Wood Johnson Foundation because their credibility is based on an evidence-based approach. #blogwell
- david_rogers: When R. Woods Johnson Foundation launched blog, they feared critical comments; 3 yrs later they wish they had more. #blogwell
- amandagbeals: #blogwell biggest lesson from foundation is about CONVERSATION not LECTURING. You need to seed invitations for conversations.
- msirkin: everyone is so focused/worried about controlling conversation... lesson learned by robt wood johnson is to not lecture, but seed #blogwell
- bobduffy: RT @bobpearson1845: Robert Wood Johnson Foundation "you join the conversation and go on a journey with a blogger" Larry Blumenthal #blogwell
- DDBIssues: @WSJHealthBlog started following @rwjf on first day. "Maybe we do have a strategy," Larry Blumenthal. #blogwell
- tammytoes: "Twitter is an enormous tool for listening" - use searches to tap into conversations about specific items - Larry, RWJ Foundation #blogwell
- amandagbeals: #blogwell RWJ allowed community to vote on research! experts from all around listening to blog were engaged/participated.
- amandagbeals: #blogwell @rwjf turning research model upside down. allowing community, not just company to determine research endeavors
- JNJComm: #blogwell RWJFoundation -- goal for their Twitter account was to connect with others who can make a difference on issues
- DDBIssues: Larry Blumenthal at @rwjf: Cost of entry is cheap, success is hard. #blogwell
- DDBIssues: In three years, no one has ever come onto an @rwjf blog and criticized them, but they would welcome critical debate. #blogwell
Ed Nicholson, Tyson
- chrisbaggott: Ed Nicholson, Tyson Foods talking about humanizing the brand and helping solve hunger #blogwell
- ConversationAge: Tyson food - the more we give without expecting intense ROI, the more we get back. This is not a campaign #blogwell
- cjrwInteractive: The social strategy for @TysonFoods has moved from a PR effort of "Hey look at us!" to a personalized "What can we do together?" #BlogWell
- ConversationAge: Tyson: we invite guest posts in our blog. We try to incorporate as many voices as we can who can talk about the hunger issue #blogwell
- Aerocles: #blogwell tyson: must use social media - not just to establish relationships but sustain them
- ConversationAge: Tyson: it takes time to build credibility in the community. Sponsorship dollars do not build community #blogwell
- DPZRAMON: Tyson Foods "Agencies cannot develop community for us"! They can help create strategy and content. It takes time #blogwell
- chrisbaggott: tyson: "you can't control the message...but you can control what YOU say." "Saying nothing speaks loudly." #blogwell
- HighTalk: RT: @TDefren"If your agency people are not leaders in the Social Media space, should they be advising you?" - Ed Nicholson, Tyson. #blogwell
- katefarber: RT @smoritz:Tyson:can't rely on traditional media tactics for success in social media. We have to be engaged and be the community. #blogwell
- PatrickCourtney: @tysonfoods we kill animals. people will always disagree with what we do. #blogwell
- BradMays: Agree w/ @ederdn -don't put your soc med efforts in hands of those who don't use soc med. Goes for agencies & internal teams. #blogwell
- nancy_martira: Many people understand the "media" part of social media. Do you understand the "social" part? Nicholson, Tyson Foods #blogwell
- cjrwInteractive: Corporate Twitter accounts are best served by having a real person with a real name standing behind them according to @TysonFoods. #BlogWell
Adam Brown, CocaCola
- David_rogers: Coke: our homepage isn't Coke.com, it's Google, Technorati, Twitter, Facebook, and MySpace. #blogwell
- BradMays: There's content in your company waiting to be seen by an audience. Ex: CocaCola's archive blog. Passion 4 your stuff=community. #blogwell
- DPZRAMON: Coke has a Social Media Certification program for it's employees that want to contribute! #blogwell
- Twit_ted: "Empowering subject matter experts to respond" -- smart thoughts on using social media by Coke #blogwell
- Aerocles: #blogwell coke: create purposeful edutainment that consumers express interest in
- PatrickCourtney: Companies creating content should focus on "purposeful edutainment". Purpose, education, entertainment #blogwell
- Twit_ted: Cross-Pollination is key, brands must interweave their platforms...leads 2 linklove and wider engagement #Blogwell
- Twit_ted: Coke is going to embed real-time info on their own platform -- interesting semi Skittles-like approach #Blogwell
- AlexKrupp: Coke model for managing social media: Review, respond, record, redirect (link people to your campaigns or a third-party resource) #blogwell
Marc Moneseau, Johnson & Johnson
- LeeAase: Marc Moneseau from Johnson & Johnson is now presenting on "Getting Tangles in the Social Web" Like me, Marc is a former PR guy #blogwell
- amandagbeals: #blogwell J&J "our company is being talked about why aren't we there?"
- DDBIssues: Adverse events to regulated products must be reported back to the FDA. #blogwell
- amandagbeals: #blogwell biggest phrama/medical device comp in world. Slippery slope when adverse events are reported-diff to dialog w/community
- TDefren: Slippery slope: "We might end up hosting conversations about off-label discussions of our product" (a no-no) @JNJComm #blogwell
- DDBIssues: "We are much more accustomed to broadcasting our messages than developing relationships." Johnson & Johnson #blogwell
- LeeAase: Start small, start simple, prove the concept, Introduce more complexity, build confidence. Now starting to move beyond. #blogwell
- TDefren: "Control may be a 'bad word' but setting up a safe framework is necessary for corp blogging" @JNJComm #blogwell
- TDefren: @JNJComm used blog to turn negative story into several positive ones. #blogwell
- amandagbeals: People either have a passion for SM or they don't. SM cannot be assigned. IT MUST BE AN ORGANIC PASSION. #blogwell @jnjcomm
- DDBIssues: @jnjcomm uses their Twitter account to engage w/mainstream media and to correct misinformation about the company. #blogwell
- TDefren: @JNJComm: "When we hear praise from bloggers for *not* having ulterior motives, that's special to us." #blogwell
Blog Reactions
- Microsoft: "Listening in the Social Media Era"
- Live from BlogWell courtesy of Blog Council.
- Nokia: "How Nokia is Connecting People with Social Media" - Live from BlogWell
- Live from BlogWell courtesy of Blog Council.
- Tyson: "How Tyson Foods Uses Social Media to Build Community Around the Issue of Hunger"
- Live from BlogWell courtesy of Blog Council.
- Coca-Cola: "Sharing What Matters"
- Live from BlogWell courtesy of Blog Council.
- 10 Tips for Social Media Marketers
- Not a reaction specifically to BlogWell, but it fits very well with the advice the speakers were giving.
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Alex Krupp is a graduate of Seth Godin's alt-MBA. He is currently doing a Y Combinator backed startup.
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