Blue Ocean Strategy

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Blue Ocean strategy audio book

Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Download this best selling business audio book today. 

About the Audio Book

Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
· Reconstruct market boundaries
· Focus on the big picture
· Reach beyond existing demand
· Get the strategic sequence right
· Overcome organizational hurdles
· Build execution into strategy

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  • KeenanSteel Jan 13, 2011 @ 4:38 am | delete
    I've read one Blue Ocean book. It wasn't bad - quite a bit of stuff that was hard to apply and fairly generic, but there are certainly some strategy gems in there.

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My name is Alan Twigg and this is a picture of me with my wife Susanne and my two children Tom and Lea. Together with my great partner, James O'Nions,... more »

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