Different people have different ways of learning things. Some people learn better by reading, others learn better by listening, and others yet by watching. Instead of putting all your digital eggs in the basket that is text, why not diversify your promotional methods by creating and submitting videos?
Internet surfers do not have a very long attention span. To hold the average Internet user's attention, you would generally need something incredibly funny or incredibly awesome. If you spend too much time working on one thing though, you won't be getting enough results to justify all the time that you'll be putting in, so there's no need to create an Oscar-level production.
Internet surfers do not have a very long attention span. To hold the average Internet user's attention, you would generally need something incredibly funny or incredibly awesome. If you spend too much time working on one thing though, you won't be getting enough results to justify all the time that you'll be putting in, so there's no need to create an Oscar-level production.
Videos -- Another favorite food for search engines, videos can appear on your first page of Google search within hours after distribution. It's important to use your name (or other brand) in the title of the video, the keywords, and the description. One self-branding video that we did was simply entitled, "Bob and Rosemary Clarke Unplugged", where we simply told our story of where we've been and where we're going. This 5-minute video grabbed the top spot on our search page within hours and stayed there for a very long time.
That's the video creation part of video marketing, but why should you care about it and why is it easy?
Well as I said, you don't need an Oscar-level film for your video marketing efforts. A short one to two minute video is often enough for the purposes of driving traffic. How hard would it be to create a handful of slides on Powerpoint and recording yourself talking about them? Some people don't even talk - they just have text and images plus a catchy tune to go along with it. Many people get all stressed out about appearing on video, but these methods allow you to make awesome videos without all the drama!
Well as I said, you don't need an Oscar-level film for your video marketing efforts. A short one to two minute video is often enough for the purposes of driving traffic. How hard would it be to create a handful of slides on Powerpoint and recording yourself talking about them? Some people don't even talk - they just have text and images plus a catchy tune to go along with it. Many people get all stressed out about appearing on video, but these methods allow you to make awesome videos without all the drama!
Once you gather up the courage to start churning out videos, you'll realize that it is not only easy, but that you'll be a few steps ahead of your competition. When you search for stuff in Google, videos often appear on the first page of search results. Even the strangest of videos sometimes rack up millions of views.
by paulkrugman
paulkrugman
Hello world. This is my bio. I can edit it later!
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