BoBoiBoy - New 3D Malaysian Animation Series

Ranked #2,522 in Entertainment, #31,118 overall

4 heroes, 1 mission.

Everyone needs a superhero, but some come in the most unlikeliest of guises, like the bunch in the new 3D animation series BoBoiBoy.
An adventure of BoBoiBoy and his friends fighting against Aliens who are invading earth for cocoa beans.

SYNOPSIS

Imagine a future where Aliens have invaded earth in order to harvest the earth's cocoa beans supply. Imagine that the only hope for humanity lies within a little boy named BoBoiBoy who wields an alien technology that transforms him into an amazing super hero. Join BoBoiBoy and his friends as they go on an adventure and battle against ridiculous aliens who have abnormally square shaped heads and a crazy addiction to cocoa beans. Though they are superheroes, they are still kids who always find a way to have fun and play games whilst upholding justice and doing good.

Life After Upin & Ipin

There are high expectations of the creators of the local hit television series Upin & Ipin and 3D animated feature film Geng: Pengembaraan Bermula. Many wonder if they will be able to create another successful project since leaving Les' Copaque Production Sdn Bhd, which produced the TV series and the film.

Eight of the Original team at Les' Copaque had left the comapny to set up Animonsta Studios Sdn. Bhd.
"We left Les' Copaque to seek new opportunities," managing director Nizam Razak tells netv@lue2.0. "We bbelieve with the experience and knowledge that we have gained, we will be able to produce fresh animation products that can penetrate the universal market."

However, Nizam stresses, Animonsta was not set up to compete with his former company.

"Our objective is not to compete with Upin & Ipin. We are not fighting in terms of which character is cuter and so on. Our product is for a different and wider market segment. We also want to create more sources of revenue for our product... how to commercialise it. For instance, the main character BoBoiBoy likes to brush his teeth, which means toothpaste companies can advertise their products in the show," he explains.

Animonsta, which is a brand and content developer was set up in September this year and aims to bring new content with good value sfor the universal market. Its first product is BoBoiBoy, which relates an adventure of the main character BoBoiBoy and his friends who gain superpowers to fight aliens who invade Earth for coffee.

BoBoiBoy is a television series comprising 26 episodes of 11 minutes each. It will later be made into a full feature film for release in the cinemas.

Once completed, BoBoiBoy will be Animonsta's first intellectual property which will enable the company to capitalise on the product - if it proves to be a success.

While things appear to be going as planned, creating another successful animation series after the phenomenal success of Upin & Ipin is no easy feat.

"There is definitely pressure to deliver another successful series since audiences would have higher expectations of BoBoiBoy. But thanks to our experience and knowledge from our previous product, we wil lbe able to meet their expectations. The bigger pressure is actually from delivering t othe international audience because BoBoiBoy is designed as universal content with a local touch," Nizam says.

"We have the elements of alien, spaceship and superhero, then we inject a multiracial and diverse culture. We later want to show it to Disney in the US and to the Middle East.

"We want to design our characters in a way that local viewers can relate to while at the same time, overseas viewers will find them new and interesting," he adds.

Indeed being able to penetrate the overseas market will be a huge achievement for BoBoiBoy. But the project is still in its early stages and Nizam hopes to finalise an agreement with a local broadcasting station before targeting the global audience.

"For us it is better to secure a partnership with a local TV station first before going for the global market," he says.

He reckons that the agreement should be inked by early next year at the latest. The television series is slated to be aired on TV3 and TV9 beginning June 2010.

Research and development
In the meantime, Nizam is doing R&D via the Internet, reaching out to people on Facebook and YouTube.

"We put the BoBoiBoy character of Facebook, YouTube and blogs. Although Facebook is more for adults, at least we will get feedback from parents on whether their children like the character," he says.

Nizam explains that R&D is crucial before broadcasting the product.

"We need to understand our target audience before the product is released. We do a lot of promotions, flash games, to create the hype and test the market. Most animation companies complete the characters and then air the series... it will be a huge problem if viewers don't like them.

"We have invested RM100,000 of our own funds and this can last us six months. With that money we ca nput on a show reel. Meanwhile we are applying for funding from Multimedia Development Corp, Cradle and the Ministry of Science, Technology and Innovation."

Nizam stresses that with funding, the company can move along in the next six months. "Right now, we need to secure sales at a local TV station and sponsorship."

"We are doing things differently. We are going for multiple TV channels, pre0promotion... this is why it is taking us some time to get the agreement with the TV station ready," he says.

He adds that companies normally produce a pilot first but even with that it can be difficult to sell. "Some companies have 10 episodes ready but cannot find a buyer."

As for Animonsta, Nizam says the team has put in actual production efforts into BoBoiBoy, such as product modelling, animation and developing the script, so that there is a ready product before the pilot is released.

Suffice it to say, Nizam's feet are planted firmly on the ground and he has no illusions that his next project will be a sure hit. If BoBoiBoy turns out well and achieves success beyond the local and regional markets, it will be a first for the company and the industry.

BoboiBoy

The Power of 3 Elements

BoboiBoy the new kid in town, live with his grandfather (Tok Aba) who makes a living by selling chocolate products on a mobile stall. Boboiboy after that meet a new friends Gopal , Yaya and Ying. Adu du, an Alien things have been searching of new energy source and its only can found on earth. The new source of their energy is chocolate beans where it can be used as a powerful source of energy when liquefied. Only Tok Aba's recipe of those Hot Chocolate drink is suit with the Alien advance technology. On day Boboiboy has found out Adu du is trying to steal Tok Aba's cocoa beans but BoboiBoy has to manage to stop him.

The Emperor has sent super gadgets to Adu du to fight back BoboiBoy but it was accidentally found BoboiBoy and his new friends transforming them into superheroes. The super gadgets was carry by Ochobots when he realized the mistakes and always have been accused of being traitors by Adu du, he finally decided to team up with BoboiBoy since doesn't like the Adu du Bossiness.

BoboiBoy - He has a power to control 3 elements; earth, wind & lighting. Ultimately he can split into the 3 elements, forming 3 specialized elemental heroes within a limited time. Very closed to his grandfathers Tok Aba, helps out at the stall after school and love to play football.

Yaya

Super strength and Flight!

Yaya is a perfect superhero, can fly and super strong. But its got only one problem which is Yaya is hate to fight because she is raised to be a very well-mannered girl. Only fight when is there is no other option, but after that she will sorry to enemies on what she have done. Most of the time she is the moral voice of the group, reminding them of right and wrong.

Yaya like to bake cookies even though she not very good at it. She like to share the cookies to her friends but her groups scared to complains about the cookies because she will becomes very angry and scaring the whole group.

Ying

Super speed!

Ying is timid girl who loves collecting badges. She is quiet girl and keep to herself and geek. But when she sneezes, her super power will activates making her brave, impulsive and stubborn. When she sneezes again, she changes back to her normal self so imagine what happens when she catches a cold.

Despite moving a high speed, she will stop whenever she sees her biggest fear, clown.

Gopal

Transform Object into Food ??

He is a BoboiBoy's best friend. He is so loved food especially the Tok Aba's Hot chocolate drink which is why he is jealous with BoboiBoy because he get the best hot chocolate in town everyday for free! When Gopal first received his super gadgets, he didn't know what his superpower was.

After trying so hard, he found that his power can change any objects into food which make him very happy. He can change the time bomb into a chocolate cake! Gopal is easily feel scared but that is a advantage to activate the super power which is the more he scared, the highest power level he can achieved.

Using his superpowers, Gopal has been eating a lot of unhealthy food but after getting ill, he starts to practice a healthier diet.

Ochobots

The Super Gadgets Carrier

This little sphere robots was carrying the super gadgets sending by Emperor the Alien master to Adu du but accidentally found and used by BoboiBoy instead. Ochobots was realized his mistakes and trying to get back a super gadgets but he always been accused as traitor by Adu du and makes Ochobots decided to team up with BoboiBoy and provides training and all information needed to BoboiBoy to defends himself against Adu du who is so bossiness.

This robot also like to helps out at the Tok Aba's stall where he gets free hot chocolate to power himself.

Adu du

The Bossy Alien miner

Short tempered and bossy alien. He was a lone alien miner who is scouting the galaxy for a new energy sources for his people until he discovers that the liquefied of choco beans is more powerful source of energy in the galaxy. He is getting problems to steal the best Hot chocolate drink in town from Tok Aba, which is have to against BoboiBoy who wearing of his super gadgets.

Now he have 2 missions to achieve; to get back of all super gadgets given from Emperor, second bring back the cocoa beans to his people.

An Alien

Animonsta Studios

Animonsta Studios Sdn. Bhd. is an animation content developer bringing fresh content with good values for the universal market. The products have Universal content but with local touch through bringing entertaining stories and memorable characters. We specialise in Feature Films, TV Series, Merchandising and other related products in the Intellectual Property business.

The founders of Animonsta Studios Sdn. Bhd. have industry experience in creating blockbuster 3D Animated Feature Films and Television Series. With the combined knowledge and experience gained previously, they have set up Animonsta Studios with aims to bring universal content with a local touch to both Local and International Market.

Our first product, BoBoiBoy is about an adventure of BoBoiBoy and his friends fighting against Aliens who are invading earth for Coffee. BoBoiBoy is a television series (26 episodes x 11 minutes) which will later be branched into a full feature film for theatrical release. The show is targeted to Children and Teenagers though written that is suitable for the whole family to watch together.

Animation express

Kuala Lumpur based Animonsta, a newly established animation studio is currently working on 3D animated show BoBoiBoy (26 episode X 11mins). Animonsta has been established by Ex-founders of Les Copaque (which produced the hit series Upin & Ipin) Mohd Safwan Mohd Nizam, Muhammad Anas and Kee Yong Pin with the vision of producing universal animation content with local touch. Currently the studio is based in Cyberjaya Malaysia under the MSC MAC 3 facilities provided by the Multimedia Development Coporation (MDeC).

With the team of six artists, the pre production of BoBoiBoy started last September. Currently the studio is working with the 3D characters and backgrounds. The first pilot episode would be ready by the end of the year.

BoBoiBoy targeted at children and teenagers (7-15 years old) is about an adventure of BoBoiBoy and his friends who gains super powers to fight against aliens who invaded earth for coffee. BoBoiBoy has unique super powers and can shoot lightning, control earth and manipulate wind. Ultimately he can split into three characters, on with each power.
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Talking to Animation Xpress Asia Pacific, about the idea of the series, Mohd Sawfan, Founder, Animonsta shared, "We first started of to make an animated series about superheroes in our Malaysian community (something like the series 'Heroes'). However after a long long discussion we thought it can be more fun and can be developed further if the heroes concept started of as supeheroes among children."

About the look and feel of the series, Nizam Razak, Managing Director, Animonsta Studio shared, "Overall the IP is targeted for the universal market with a local touch with an action and comedy based story. The main characters are a mix of Malay, Chinese and Indian children giving a multi-cultural feel. The story is set in futuristic KL-like city so there are many local based content spread throughout such as hovering mamak stalls, fisherman village like "kampong nelayan" and road systems much like Malaysia. Though the setting of the story gives a serious sci-fi tone, the story-telling style is done with jokes and parodies thrown throughout with the main characters being comical individuals themselves. The whole art-style is a mix between stylized super hero cartoon and with realistic effects and rendering. The series has a bright and vibrant color scheme which is very attractive to children. Character animations are stylized and exaggerated to enhance the action and jokes. Finally the overall design of buildings, characters and props have a distinct style to it giving a unique cartoony look which gives a more enjoyable viewing experience."

Hasnul Hadi Samsudin, Head of MSC MAC 3 shared, "We've tracked the team from Animonsta since their days from Multimedia University. They're a great bunch of artists and businessmen! The valuable experience they gathered while being part of the Les Copaque team will indeed help them in their way forward. The MAC3 is a catalyst and a support structure to small creative content businesses that want to look at creating good quality world-class products. Our hard and soft infrastructure support by way of very low rental, hardware and software plus mentorship from industry will help nurture the next top talents and companies."

Nizam added, "MAC3 is a very relevant initiatives from our government through MDeC to develop more creative companies such as ours.The open-space office concept allows all the incubator companies to interact and help each other in developing many animation projects. We as one of the incubatees are very grateful to be given the space here and it has helped us save many start-up costs so we can focus more on developing our product and business. MDeC helped us in providing office space with very cheap rentals plus original off-the shelf software and branded workstations. They also facilitate us in funding for commercialization for our product."

The studio has plans to release merchandises simultaneously with the broadcast of BoBoiBoy series.
"Our plan is to appoint at least 5-10 licensees to start producing merchandises for BoBoiBoy latest by March 2010. We already have our candidates lined up for merchandises consist of the following categories like Apparels, Footwear, Msagazines, Activity books, Mobile content ,Stationery, Soft Toys We are also working on some other categories like tableware, food, toys, etc. Therefore, we believe merchandises of BoBoiBoy is going to flood the market by the time when the animated series being aired on TV stations. In term of international market, we are opened up to any interested offers at the moment. Soon after we granted broadcasting right to international TV Station, we will appoint licensees accordingly." Nizam and Safwan shared.

About the distribution, Nizam concluded, "We are currently in talks with Music Valley Sdn. Bhd., one of the biggest Home Video distributor in Malaysia, and we are currently at the stage of finalizing the deal with them. It is a distribution company that owns more than 70 branches in most of the hypermarket nationwide, and has the ability to distribute to more than 200 video stores across Malaysia, Brunei and Singapore."

The trailer

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Duel Debate Module

I like all those characters.

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same to me

GrimRascal says:

Yeah

ScottiesRock says:

They are adorable. I like them all.

Vitamoney says:

thanks goo2eyes..

goo2eyes says:

i like those characters. i love malaysia and will reside there soon.

Not to me

Gila_Ringgit says:

new power of superhero! transform object to food..i like that!

hamiziscky says:

cute yaya..

 

Guestbook

  • kathysart Dec 29, 2011 @ 10:47 am | delete
    How cute! I've never heard of him before so it was a treat to learn.
  • goo2eyes Aug 5, 2011 @ 2:36 pm | delete
    thank you for sharing the lens. the music is also great. love it. i like animated films.
  • WakMijie Jun 19, 2011 @ 9:29 pm | delete
    great job malaysia!

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Vitamoney

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