Bongal

NEW SOCIAL MEDIA SITE - Faceparty Password - GETS THE RIPPLEFFECT

A new social networking site - bongal.com - is set to 'blow Facebook and Faceparty out of the water' and provide its biggest competition to date.
The new site, created by digital marketing agency Rippleffect, will launch in February 2010 and is designed to connect people based on their interests.
Rippleffect has developed 'a social explosion' video viral campaign to raise awareness, encourage sign-up and elicit feedback ahead of its launch.
The teaser video campaign, which features British model and bongal.com co-founder Rory Marshall, directs users to its Facebook group and Twitter account to promote news of bongal.com's imminent arrival.
Since the viral campaign went live on 1st December 2009, it has gained more than 650 fans on Facebook, all of whom are asked to share their views and opinions of current social network sites. Findings from all fans will be used to finalise design and deliver a site that has users at its core.
Rory Marshall, co-founder of "bongal.com said bongal is designed for the people by the people. It's like an interactive magazine meets yellow pages.
"The difference between bongal.com and other social network sites is its ability to educate and encourage people to share knowledge about specific areas of interest. Be it fashion, beauty, the arts or leisure activities such as mountaineering.
"There are no limits to its communication, you don't have to know somebody or have an association with them, you simply have to have an interest. An intelligent database collects all user information and connects you to people with similar hobbies, ideas and views."

Andrew Binns, senior business development manager at Rippleffect, said: "Bongal.com assesses peoples' likes, dislikes and hobbies, putting them in direct contact with like-minded people. It breaks down social barriers and helps form relationships.
"We adopted a video strategy to build momentum and raise awareness ahead of the launch. The campaign includes a competition incentive to encourage people to share news and forward information to contacts. It provides a cost-effective way to reach a relevant mass audience and gather behavioural information which will influence design."