Book suggestions for the TED bookstore

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A few books worth taking a look at

I am continually amazed at how powerful books are. How they change us. How easy they are to spread. What a great value they are... Even if I didn't write them, I'd still read them.

TED asked me to put together a list of books they might want to sell at the upcoming TED get together. They also asked for a headshot, so here are both.

The Blue Sweater

The Blue Sweater: Bridging the Gap between Rich and Poor in an Interconnected World

Amazon Price: $5.00 (as of 02/12/2012)Buy Now

Jacqueline Novogratz has written a modern classic, a book about connection, dignity and change. It's impossible to read this true story by someone who matters (and continues to matter more every day) without being moved to understand the world better--and hopefully to take action. A keeper.

The Space Merchants

The Space Merchants

Amazon Price: $9.52 (as of 02/12/2012)Buy Now

This book is a winner, even though it's fifty years old. A sparkling combination of marketing, futurism and space opera drama. It stuck with me for months.

The War of Art

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Amazon Price: $27.96 (as of 02/12/2012)Buy Now

Steve Pressfield has written the most important book I've ever read on creativity and why it doesn't happen. The resistance is the most profound force in the life of the artist, the writer and the leader, and Steve has given it a name and called it out.

Mindful

The Pema Chodron Audio Collection: Pure Meditation:Good Medicine:From Fear to Fearlessness

Amazon Price: $24.11 (as of 02/12/2012)Buy Now

I'm choosing an audio title from Pema, as I think it's more likely the message will sink in if you listen to her. One of the most important spiritual leaders of our time, Chodron delivers insight without dogma, appropriate for people of any faith.

The Tom Peters Seminar

The Tom Peters Seminar: Crazy Times Call For Crazy Organizations

Amazon Price: $0.01 (as of 02/12/2012)Buy Now

The times are still crazy.

Lewis Hyde

The Gift: Creativity and the Artist in the Modern World (Vintage)

Amazon Price: $9.61 (as of 02/12/2012)Buy Now

Deep, astonishingly well researched and mindblowing. An exploration of one of the most basic (and least understood) human traits--our ability to create and share gifts.

Listen First...

Listen First - Sell Later

Amazon Price: $8.87 (as of 02/12/2012)Buy Now

Bob Poole on a new way of selling

The Magic of Thinking Big

The Magic of Thinking Big

Amazon Price: $18.96 (as of 02/12/2012)Buy Now

More than a self help book (if you're afraid of those, please don't be), and quite vintage, it might open some doors for you. No, strike that. IT WILL open doors.

Maxx Barry

Syrup

Amazon Price: $3.95 (as of 02/12/2012)Buy Now

Funny, thrilling, fast moving and about brand marketing and office politics. What more could you hope for in a novel?

How We Decide

How We Decide

Amazon Price: $5.83 (as of 02/12/2012)Buy Now

This book will make you think (and then rethink) how decisions get made. Not just how your customers decide, but how you do.

Seeing is Forgetting the Name of the Thing One Sees

Seeing Is Forgetting the Name of the Thing One Sees: A Life of Contemporary Artist Robert Irwin

Amazon Price: $78.42 (as of 02/12/2012)Buy Now

Dense, a little scattered and occasionally riveting, this book may change the way you think about art, forever.

The Red Queen

The Red Queen: Sex and the Evolution of Human Nature

Amazon Price: $7.93 (as of 02/12/2012)Buy Now

Little, irresistible and so important. One more way to help you understand how evolution works.

Little Brother

Little Brother

Amazon Price: $6.63 (as of 02/12/2012)Buy Now

Little Brother moves Cory from the ranks of astoundingly good science fiction author to one-of-a-kind. Your teenagers should read this, so buy two copies so you actually get to read it.

Six Pixels of Separation

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

Amazon Price: $1.76 (as of 02/12/2012)Buy Now

Mitch Joel brings it home. Direct and clear advice about how new media changes your brand forever.

Don't Bite the Hook

Don't Bite the Hook: Finding Freedom from Anger, Resentment, and Other Destructive Emotions [DONT BITE THE HOOK]

Amazon Price: $20.70 (as of 02/11/2012)Buy Now

This might be my favorite of her many recordings. Hard to find, though. (Mary Louise tells me that you can get it here as well: http://www.shambhala.com/html/catalog/items/isbn/978-1-59030-434-1.cfm )

Here Comes Everybody

Here Comes Everybody: The Power of Organizing Without Organizations

Amazon Price: $9.08 (as of 02/12/2012)Buy Now

Clay is both the erudite professor and the compelling author, a rare combination. This book will change the way you think about our revolution.

The Noodle King and I

The Ramen King and I: How the Inventor of Instant Noodles Fixed My Love Life

Amazon Price: $0.01 (as of 02/12/2012)Buy Now

Funny, poignant and apparently true. I couldn't put this one down. (and there's even marketing in it).

And some books by your host, Seth Godin

Tribes: We Need You to Lead Us by Seth Godin

Tribes: We Need You to Lead Us by Seth Godin

A tribe is any group of people, large or small, who more...0 points

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin

The old saying is wrong-winners do quit, and quitters more...0 points

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin

Seth Godin's three essential questions for every marketer: more...0 points

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

The man Business Week calls "the ultimate entrepreneur more...0 points

Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin

Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin

"Gotta get me some of that New Marketing. Bring more...0 points

Unleashing the Ideavirus by Seth Godin

Unleashing the Ideavirus by Seth Godin

The book that sparked a marketing revolution. "This more...0 points

Linchpin: Are You Indispensable? by Seth Godin

Linchpin: Are You Indispensable? by Seth Godin

"The only way to get what you're worth is to stand more...0 points

Yves Klein

Yves Klein: With the Void, Full Powers

Amazon Price: $41.74 (as of 02/11/2012)Buy Now

Into the void, here we go.

by

sethgodin

Seth Godin is the bestselling author of 13 books. He writes about marketing, the spread of ideas and managing both customers and employees with respec... more »

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