The Web Is Where You Want to Be If You're Serious About Promoting Your Books
More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. Many more have learned about a book online and purchased it in a local store. Online book promotion is the best way for authors to reach this large, global audience at a low cost.
From basic techniques such as creating a website to emerging technologies like virtual book tours, video book trailers, podcasting, videoblogging, and web multimedia, there's a way to attract attention and publicity for your book online. A world of opportunity awaits tech-savvy authors who want to work the web and profit by doing so. You just need to get started ...
From basic techniques such as creating a website to emerging technologies like virtual book tours, video book trailers, podcasting, videoblogging, and web multimedia, there's a way to attract attention and publicity for your book online. A world of opportunity awaits tech-savvy authors who want to work the web and profit by doing so. You just need to get started ...
New Table of Contents
Articles on Online Book Promotion
- Seven Favorite Ways to Promote Your Video Book Trailer
- As a published author, or soon-to-be-published author, you're one of the rare few who have actually made your dream a reality. But publishing your book is only the first step. Promoting your book is the next, and often larger, step. Reaching out to the Internet's more than one billion users is one of the best ways to easily and inexpensively promote your book to your target audience. Creating a book video-also known as a book trailer, book teaser, or book presenter-to pique interest in your book is a great way to reach this audience.
- Your Author Website: Five Tips That Generate Results
- If you're an author, you need a website. A website is the core and starting point of any online book promotion campaign. Despite the current popularity of blogs, podcasts, and ezines, your website is still your primary online "home" for information on your book. To create a profitable site that generates results, you need to do several things.
- Blogging Your Way to Book Profits: Five Tips for a Successful Book Promotion Blog
- You created a blog to promote your book and you're pretty happy with the way it looks and the intriguing content it offers potential readers. But so far the stampede of visitors-and buyers-hasn't arrived and you're not quite sure what, if any, effect your blog is having on your overall book promotion campaign. If this sounds familiar, you have plenty of company. The good news is that by doing a few simple things, you can greatly increase your traffic and your potential sales.
- Online Book Promotion: Your Competitive Edge
- As a book author, just reading the statistics on the sheer number of books published over the past few years illustrates the competition you face. It's hard to stand out from the crowd, particularly if you're the author of a midlist book whose publisher offers little promotion for your title. If you self-published, the entire promotional effort is up to you. This means that today's authors must self-promote to ensure the success of their books.
The Web-Savvy Writer
Book Promotion with a High-Tech Twist, Second Edition
The second edition of the book called "brilliant ... indispensable ... and a must read" by publishing and PR insiders. Written by bestselling author and book promotion expert Patrice-Anne Rutledge, The Web-Savvy Writer teaches you the secrets bestselling authors use to generate publicity and profits online.http://www.websavvywriter.com/book
Social Networking for Authors
Connect with your readers online ... and reap the rewards
If you're an author promoting your book, it's time to get social. Social networking is a great way to promote books, extend your platform, and connect with readers and others in the publishing community.
To get started, create a Squidoo lens that relates to your book. Of course, you can use it to promote your book, but you also need to provide meaningful content to encourage people to give your lens a high ranking and share it with others on social bookmarking sites such as del.icio.us and Digg. The more you participate, the more others find out about you. This kind of viral, word-of-mouth marketing can be far more valuable than any paid advertising campaign, and obviously, at far less cost.
To get started, create a Squidoo lens that relates to your book. Of course, you can use it to promote your book, but you also need to provide meaningful content to encourage people to give your lens a high ranking and share it with others on social bookmarking sites such as del.icio.us and Digg. The more you participate, the more others find out about you. This kind of viral, word-of-mouth marketing can be far more valuable than any paid advertising campaign, and obviously, at far less cost.
The Web-Savvy Writer Links
- The Web-Savvy Writer
- The Web-Savvy Writer is the "go to" website for anyone interested in book publishing and promotion.
This site offers:
-- A blog covering the latest news and tips about the publishing world
-- An extensive collection of resources, links, and free content
-- News on the latest books and CDs on book promotion and publishing - The Web-Savvy Writer Ezine
- A free monthly ezine on book promotion and publishing -- receive a complimentary special report, "Your Author Website: 21 Content Ideas for Profit and Publicity" when you sign up
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- KristinaHolmes KristinaHolmes Oct 5, 2007 @ 6:57 pm
- Very cool lens Patrice! I work in book promotion too, and what you have to say makes total sense. Thanks for sharing with us. If you'd like to check out my lens, you can do so at http://www.squidoo.com/pubpath/
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- anndouglas anndouglas Aug 27, 2007 @ 12:05 pm
- Hey, Patrice! Nice to see you here. Great lens. (Of course, I'm not surprised.) :-)
by PatriceRutledge
Patrice-Anne Rutledge is the bestselling author of 26 books, a successful technology journalist, and an online book promotion expert. Her latest book... (more)
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