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Booklets

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Why Create a Booklet?

Remember that the number one reason for creating booklets is to advertise your company and what it offers. Because of this, your first priority is to let people know who you are and how to reach you quickly and efficiently. Make sure to include contact information several times throughout your booklet.

Stand Out

Make your booklets stand out. You want your audience to want to open your booklet and read about your products. Your booklet could be your first contact with a potential customer, so make sure it clearly identifies your company. Use bold fonts, bright colors and great images to attract attention.

What to Include

Include an "about us" section in your booklet. This will allow you to make a positive first impression on a future client. If someone feels like they have a connection to you in some way, they are more likely to make a purchase with you. Take advantage of this space to explain the philosophy behind your company and your views on customer service, product knowledge, etc.

What to Focus On

Focus on one specific product or service to make your booklets different from a catalog. Catalogs are appropriate for several if not your entire product line, but remember that a booklet is smaller and more intimate than a catalog. Many people choose booklets templates to help highlight one product or service their company offers. This way, your customer has the opportunity to have a more in depth look at something your company offers.

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