book marketing by John Kremer

Book marketing is required of all all book authors.

All of marketing ultimately comes down to one thing: creating relationships. If you don't understand this basic principle, you will ultimately fail as a book marketer. Indeed, you will fail in life as well.

Think of it: What is publicity? It is simply creating relationships with people in the media who, if they like your product, idea, or service, will pass on that information to their audience in the form of reviews, interviews, stories, or notices.

Think of it: What is distribution? It is simply creating relationships with bookstores, wholesalers, and sales representatives who will make your books available to retail customers.

Think of it: What are rights sales? They, too, are based on creating relationships with key companies and people who can exploit those rights better than you can.
Think of it: What is editorial? It is simply creating relationships with authors, literary agents, and other people who can bring you good material to polish, design, and promote. All of book publishing ultimately comes down to creating relationships. Indeed, all of business operates the same way.

Wherever you look in business, relationships are what make things happen: networking, the old boy network, the new girl network, customer lists, sales reps visiting their customers, publicists talking with the media, luncheon meetings, conventions, trade shows, chat groups, newsletters, blogs, and more. They all have one thing in common: Their primary purpose is to enhance communication and further relationships.