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Book Squid

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If you are looking for a new, fun and FREE way to get more exposure for your book, build a Lens at Squidoo!  Basic information here.  Simple, step-by-step instructions available in a free, detailed, downloadable instruction guide.

E-Book

The first section is exactly what you would get if you chose the, "Just Add Water" bundle of modules.  I will include additional modules below, as examples of how you could use them to promote your book.

 

This Lens is going to use the fabulous author, J. A. Konrath and his latest book, "Rusty Nail" as an example. 

This is an author who KNOWS promotion!  You are going to be impressed, not only with his great writing, but his drive and ability to promote his work!

So let's pretend this Lens is titled, Rusty Nail.  Throughout this Lens, I will show you how you can apply the same techniques used to inform you about Rusty Nail, to promote Your Book Title.

RUSTY NAIL

Lt. Jacqueline "Jack" Daniels of the Chicago Police Department is back, and once again she's up to her Armani in murder. Someone is sending Jack snuff videos. The victims are people she knows, and they share a common trait - all were involved in one of Jack's previous cases. With her stalwart partner, Herb, hospitalized and unable to help, Jack follows a trail of death throughout the Midwest, on a collision course with the smartest and deadliest adversary she has ever known.

During the chase, Jack jeopardizes her career, her love life, and her closest friends. She also comes to a startling realization - serial killers have families, and blood runs thick.

Rusty Nail features more of the laugh-out-loud humor and crazy characters that saturated Whiskey Sour and Bloody Mary, without sacrificing the nail-biting thrills. This is Lt. Jack Daniels' third, and most exciting, adventure yet.
 

Your Blog Posts Here

Whether you are already blogging, or you considering setting one up, a blog is a powerful tool for getting your name and product out in front of the public. Blogs are easy to set up and maintain, and a pleasant way to let readers glimpse into your life as an author. Remember, you're not just selling your book, you're selling yourself. Writing posts doesn't have to long, difficult or even daily. Two or three brief updates a week will keep readers interested. It is an excellent tool for communicating personally about your passion for writing, and your progress and achievements. Detailed instructions on finding and linking your blog's RSS feed, is in the e-book.

This is the blog feed from J.A.'s blog, "A Newbie's Guide to Publishing".
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Your Book Online

Rusty Nail on the Internet

If your book is sold through Amazon, there is a special module for that! If it is caried at other online retailers, use the Amazon module for the Amazon link, and use this area to list the other places your book is sold on the Internet.

You can say, "Your Book Title is available for purchase at these online retailers". For item descriptions, you can copy the details the online retailer uses, such as number of pages, hardcover, etc.
Fantastic Fiction
Rusty Nail is also available in the U.K.
Rusty Nail CD at Barnes and Noble Online
Format
Compact Disc - Unabridged, 7 CDs
ISBN: 1593554966
Pub. Date: July 2006
Rusty Nail MP3 CD at Barnes and Noble Online
Format
MP3 on CD
Unabridged, 8 hours, 1 mp3 CD
Pub. Date: July 2006
Rusty Nail Abridged CD at Barnes and Noble Online
Format
Compact Disc - Abridged, 4 CDs, 4 hours ISBN: 1423312376 Pub. Date: July 2006

Your Biography

A Bit About Joe

Readers like to acquaint themselves with an author as a person. This is a terrific place to put a more descriptive biography and a nice photograph of yourself. Don't go overboard, but sound warm and open.

For my featured author, JA:

Joseph Andrew Konrath (Joe to friends, J.A. to publishers and his readers) was born in 1970 and is a native of Chicago, Illinois. His family moved to Itasca when he was just 3 years old, then to Barrington. He graduated from Columbia College in 1992, and he went on to write both fiction and for corporate and cable TV. He also spent some time working at a microbrewery and has performed improv comedy. For anyone who has read his books, his experiences at a brewery and with comedy will come as no surprise. More recently, he has been teaching writing and marketing to college students in Glen Ellyn, Illinois.

He lives with his wife Maria and their three kids.

He became a writer because he loved to read. He got hooked on mysteries in the fifth grade with Robert B. Parker and Ed McBain. Prior to WHISKEY SOUR's publication, he'd write books in his free time, and for money he would bartend. Go figure he'd write books about a cop named Jack Daniels...

Flickr Pictures of the Rusty Nail Tour

This module would be a good place for photographs of yourself at a booksigning or a personal appearance. If you have a LOT of pictures, consider multiple Flickr modules, one for each location or appearance. Scatter them throughout your Lens, using the up and down arrows, so they aren't all clumped together.

These are some photos of JA on his recent FIVE HUNDRED BOOKSTORES tour to promote "Rusty Nail".
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New Google Maps

Where in the World is J.A.?

If your book is sold at local brick and mortar stores, you want to let people know where the stores are, and how to get there!

Are you doing a book signing, giving a speech, or making some other public appearance? Publish the information here! You can lay out your route with maps!

Rusty Nail at Amazon

Available in Hardback, Audio CD

Series: Jacqueline Jack Daniels Series, #3
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JA's Next Appearance

Watch for appearance for the upcoming release of
J.A. 's newest novel - Dirty Martini

COMING JULY 3, 2007

JA Stuff on eBay

Books or related merchandise

If your book isn't for sale at eBay, there are still opportunities to use this module!
What is the subject of your book? If it is non-fiction, perhaps a guide to using a particular software, you could place links to the product at online auctions or retailers.

If it is fiction, you could find auction items that are associated with your subject, location or time period.

If it is science fiction, you could select auction items from famous science fiction books, movies or memorabilia.
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Comments

Please share your thoughts!

The comments section is VERY important! This is where you can get feedback from readers. Keep it at or near the bottom of the module lineup, because viewers will be better equipped to comment after seeing ALL of your modules.

  • geetoo Apr 28, 2008 @ 8:00 am | delete
    Great lens. Awesome tips and information about book publishing. I enjoyed to go through your lens and would like this lens. Good job and keep it up. It is my pleasure to share with you an informative site about Self Publishing on Self Publishing Please step into this site to surf more information about Basic Books Publishing, Book Guild Publishing, Book Writing Publishing and more and more types of Self Publishing.
  • Aug 16, 2007 @ 4:15 pm | delete
    An interesting lens; seems I managed to incorporate most of your ideas into my lens before ever coming across "book squid". Thanks for the adidtional concepts. I'd be interested in you feedback on mine. The link is: http://www.squidoo.com/book-isbn-1419650513/ --Joe
  • Marti Jul 19, 2007 @ 11:58 am | delete
    Best wishes to you, Lewis!
  • Frankster May 8, 2007 @ 1:41 pm | delete
    Excellent lens. Great information, well layed out. 5*'s. I'm going to check out all of your sites because this one is so good. Thanks! And, since you love humor, please visit my lens Polar Bear Aware and find out the real cause of Global Warming.
  • Robertdol Jan 28, 2007 @ 8:36 pm | delete
    This is a great idea on book marketing. I've just started with Squidoo in the last day or so and this is very addictive. Thanks for the lens!!

    Robert
  • Michael_Carey Oct 2, 2006 @ 7:36 am | delete
    This Marti is a word magician. "Book Squid" is perfect. Wish I'd said it. If she ever decides to sell the lens, the rest of you will have to fight me for it. Her own book is titled, Enter The Laughter. The title alone makes you want to read it. Doesn't it? You rock, Marti!
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Want More?

Additional information

This is the end of the set of modules that come in the "Just Add Water" preset selection. There's still a LOT more you can do at Squidoo to promote your book! From her on down, these modules are options you can consider adding, to get even more information out to the public!

Lt. Jacqueline "Jack" Daniels Products at CafePress

You can set up a free shop at Cafe Press, and make t-shirts and other products featuring your book! It's a great way to expand your presence or have unique merchandise to use for contests, book signings and give-aways!
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Bibliography

You can find all of J. A. Konrath's works listed at this bibliography.

Use YouTube

You could do a short film of a book signing, or something silly and offf the wall, like this from JA!

WARNING - gory
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Book Trailers

The newest way to promote your book is with a video! They are called "book trailers". They are similar to a movie trailer, in that they are designed to build interest and get people to buy.

Most book trailers run from one to three minutes. They can be anything from the author reading a passage from the book, to an elaborate "mini-movie".

Here's a whole lens full of links to learn about this great new promotional device!

Reviews

Press Releases and Interviews

Add links to reviews of your book, to give potential readers a great overview and multiple perspectives on your work.
Rusty Nail CD ~ Publishers Weekly
The audio of Konrath's latest Lt. Jacqueline Daniels ("Jack" to her fellow drinkers in the Chicago police establishment) is a veritable bargain. Not only do listeners get two actors instead of the customary solitary voice doing both sexes, but they are also treated to the author himself reading a lively new short story about his peppery protagonist. As he did in his first two mixed-drink-titled books in the Daniels series Whiskey Sour and Bloody Mary Konrath knows how to stir and shake all his ingredients, from extreme (and occasionally excessive) violence to gut-busting humor. Breck catches Jack to perfection, making her the kind of officer you want on your side, while Hill brings to life Jack's friends, colleagues and a serial killer known as the Gingerbread Man who makes Hannibal Lector look like a churchwarden. The only problem listeners might face is that if they play this one in their cars, they risk being pulled over by real cops because their outbursts of laughter may cause erratic driving. Simultaneous release with the Hyperion hardcover
Whiskey Sour ~The Readers Room
The Readers Room Review
Shifting in point of view from Jack to the serial killer and back again, the novel rapidly moves forward in what is hopefully a start to a series. The action is fast paced and Jack Daniels with all her quirks is a very appealing character as are many of the secondary, in name only, characters. Unlike many serial killer books, not only is the focus often elsewhere other than the case, there are many laugh out loud sections that can slip by if the reader isn't paying attention.

In short, this is a wonderful novel mixing the best elements of what the genre has to offer and the rare chance to get in on the ground floor with an author that should be on the bestseller list before too long.
Whiskey Sour ~ Pahrump Valley Times
'Sour' has a sweet spot for solving murders
Put the word "crime" in a search engine online, and you come up with over 23 million websites on the subject. Criminals. Crime prevention. Solving crime. There's even a magazine devoted entirely to crime. I mention this to illustrate that people are fascinated by crime - murders in particular. There seems to be a human need to know what happened when violence occurs. However, it's obviously quite a different story when the bad guy is after you. In "Whiskey Sour" by J.A. Konrath (c.2004, Hyperion), the murderer is out there. Will the police get there in time?

Lt. Jacqueline "Jack" Daniels is 40-something and smart, a snappy dresser with a quick mind and well respected on the job. Jack is also tired, plagued by insomnia and annoyed by idiots on the force. And her personal life? Well, Jack has no personal life. Her live-in boyfriend just left her for his trainer. Her favorite hangout is a pool hall where beer is cheap and dinginess reigns. And Jack remembers all too well that she was married once, until marriage took a backseat to the Job. Jack begins to realize that she needs male companionship, and not the kind she gets from her over-eating partner, Herb Benedict.

Now something else has happened, and it's more important than getting a lunch date. A woman has been found dead, stuffed into a garbage can near downtown Chicago. She's naked, stabbed, and the killer has left a lacquered cookie and a note calling himself The Gingerbread Man.

Don't think you can do it?

Additional information

Yes you can!

Building Lenses is fun and easy - maybe even addictive!

But if you would like more information, there is a free instruction manual, written just for you!

Detailed instructions on how to set up a Squidoo Lens to promote your book. A step-by-step guide on using a new, free resource to get your book noticed!

Available for download here.

Love your Lenses and have a great day!

Do you Write, or Sell Niche Products?

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Here is an e-book on how to effectively use Squidoo to generate leads for your business, which I highly recommend.

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