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Boomer-centric Marketing

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Ranked #27,004 in Business & Work, #427,787 overall

What is Boomer-Centric?
A Boomer-centric marketing for home builders is centered on strategies that are designed for the way Boomer women (born 1946-1964) really think and make buying decisions. Although there are vast differences among these women, key similarities have guided our core principles and we have created home plans, think tanks and marketing that works!

Much of our research has been built on past findings regarding successful marketing to women. More info is available at womancentricmatters.com»

"Boomers are demanding more - and different - housing choices. They want options; they are extremely sophisticated buyers. My 55 is not my mother's 55."

- Susan Brecht
(Brecht and Associates Senior Housing Consultant)

Baby Boomer Statistics

Represent almost 27% of the population
Account for approximately 48% of U.S. families.
Almost 70% own their own homes instead of renting
Annual average household income
$56,500 (for younger boomers) and $58,889 (for older boomers)

Contents at a Glance

10 Commandments of Boomer-centric Home D...
WHAT WE DO! Marketing Strategies for YO...
WHAT WE DO! Think Tanks!
WHAT WE DO! Home Plans - The Boomer-Cent...
Boomer-centric websites
BLOG

Don't Treat Us All Alike.
Don't Slot Us Into Age Groups.
Don't Tell Me Where I Should Live.
Show Me How I Can Have a Little More Time for Myself.
Don't Make Me Move Again...Give Me Flexibility.
Show Me Solutions to Problems I Have Not Anticipated.
Help Me Be Environmentally Responsible.
Give Me "My" Space.
Give Me Practical Pizzazz.
Now It's Time for Me.

WHAT WE DO! Marketing Strategies for YOUR Business!

* Branding opportunities
* Website Design
* Print marketing materials
* Custom editions of Her Home magazine
* Public Relations (PR)
* Advertising & Signage
* Customer satisfaction surveys
* Research and focus groups

Baby Boomer Marketing Tools
Research suggests that by a 7 to 1 ratio, women will go out of their way to do business with companies that market to women! (Source: Winning Strategies for Marketing and Selling to Women by Delia Passi Smalter) And with the growing population of boomer women, every aspect of your business needs to be designed with her in mind.

TRAINING FOR...
* Executives
* Customer service representatives
* Sales staff
* Other key staff members

Baby Boomer Consultation & Training tailored for you:
When trying to sell to a Boomer woman, remember: She's always going to think she's smarter than you. (Mike Sullivan, 50+ Communications)

Design Basics' Think Tank Division has been conducting highly specialized, in-depth research with Boomer women buyers since January, 2003. Our knack for delighting buyers is rooted in our ability to listen differently and approaching problems by using the design process.

We can train your executives, key staff members, customer service representatives and sales staff to communicate more effectively with boomer women, answering key questions like...

How do you market to Boomers?
How do you talk to Boomers?
How do you sell to Boomers?

Baby Boomer Design
Taking a boomer-centric approach means designing EVERYTHING from 'her' perspective. At its core, it means understanding the boomer female so innately that you can actually anticipate what she wants even before asking.

But it's not just for her. As many other companies have found in their businesses, giving boomer women what they want has increased satisfaction among their male customers too.

Consider:

She expects to be a single head of household. (Low maintenance)
Half of U.S. grandparents are Boomers (Flex space)
You can't ask her if she's interested in a universally designed home. (At least not directly.)
The majority of Boomer women believe they are destined to go broke! (Understand her new home investment perspective.)

TELL ME MORE!

WHAT WE DO! Think Tanks!

Thrive-don't just survive-in today's unstable economy!

What is boomer-centric selling and marketing? How is it revolutionizing many industries? And how can my company incorporate a boomer-centric approach to improve sales and customer satisfaction?

Design Basics' Think Tank Division offers a broad overview of this unique approach and opportunity, including specific strategies and ideas you can implement immediately. Interactive, challenging and downright fun, this session is essential for principals and sales managers.

Baby Boomer Statistics

* Represent almost 27% of the population
* Account for approximately 48% of U.S. families.
* Almost 70% own their own homes instead of renting
* Annual average household income
$56,500 (for younger boomers) and $58,889 (for older boomers)

Source: Mature Market Institute - MetLife 2005

Attend our next Think Tank for...

* Baby Boomer information that will help boost sales

* Baby boomer facts that will enhance your selling process

* Baby boomer statistics that will change your perspective

I WANT TO KNOW MORE ABOUT BOOMER-CENTRIC THINK TANKS!

WHAT WE DO! Home Plans - The Boomer-Centric Way!!

What is a Boomer-Centric Home Plan?

A Boomer-Centric home plan has been designed for the way Baby boomer women actually live in their home. After surveys and focus groups, we have implemented the advice and suggestions of these baby boomer women to give them the plans they really want. Visitability is at the forefront, storage is plentiful, relaxation areas are seamlessly integrated, places to entertain both formally and casually are available and much consideration is given to rooms that can be flexible as your family's needs change.

Baby Boomer Home Plan
The Tucker: #50002

Check out the "green areas" for flexible living in this plan! A sun room for relaxation is perfect during the summer and winter and pocket office is an ideal space for paying bills and organizing important documents.

See details of this plan and others at:

Home Plans

Boomer-centric websites

The best places on the web for learning the how-to's of marketing to Boomer women!

Woman-Centric Matters: Woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights why they buy. Find out why it works! Marketing strategies, think tanks, and more.
Her Home Magazine: Published quarterly, Her Home magazine covers the trends and issues that are shaping the world of homebuilding and home improvement projects. Readers know that in every issue they will find insightful writing, beautiful photography, solid reporting and the magazine's knack for knowing what's around the corner.
Boomer-Centric Home Plans: Taking a boomer-centric approach means designing EVERYTHING from 'her' perspective. At its core, it means understanding the boomer female so innately that you can actually anticipate what she wants even before asking.
Design Basics: The nation's largest home plan design service to the building industry, offering a variety of home plans as well as associated products and services. Recognized nationally for home design, business management, corporate growth, sales and the development of effective marketing products. This growth and success over the years has helped us define our mission statement - "Bringing People Home."
Quanta Basics: When you work with Quanta Basics, you work with a highly skilled team who knows how to translate your competitive strengths into a unique web site for your company. Beyond web site development, Quanta offers internet marketing solutions so you can maximize your online revenue opportunities.