Boost Your Online Campaign Performance Using Free Google Tools for Webmasters

Google Trends is a free, public web facility about Google Search that shows quantity of a particular search-term is entered relative to the total search-volume. Simply describe, it is a powerful web research tool allows the user to compare the volume of searches between two or more terms, across various regions of the world, and in various languages.

If you're online marketer targeting seasonal demand (Halloween, Easter, holiday season), demographical-based market, or, say, French language-speaker customers, Google Trends is your advanced research tool displaying sophisticated market demand fluctuation graph and other search trends data.

Google Trends also has additional tool called Google Hot Trends, showing the top 20 hot search terms of the past hour in the United States. Hot Trends reveal - in almost real-time - what Americans most curious about.

Google Search-based Keyword Tool is a keyword suggestion tool that generates keyword and landing page ideas highly relevant and specific to your website. The tool help site owner who running AdWord ad campaign to identify the most suitable keywords, complete with additional information (the amount of competition for the keyword, the suggested bid, and more) that aren't currently being used in the campaign.

Similar to Search-based Keyword Tool, Keyword Tool External is a part of Google AdWord ad campaign tool, but it freely available for non-AdWord folk (with some limitation in functionality). The tool provides a list of related keywords for a specific website or keyword. I.e. if you simply type "camera", Keyword Tool External will show you a bunch of keywords related to "camera", such as "digital camera", "digital cameras" (plural), "digital camera review", "polaroid camera", and many more.

If you think only NSA or CIA agents capable to generates sophisticated information about digital traffic and people activities on the internet, you're totally wrong. The tool is now available for everyone, everywhere, free of charge.

Google Analytics (GA) is awesome web analytics service that generates detailed statistics about the visitors to a website. It can track visitors and all their behavior from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

According to Wikipedia, Google Analytics is the most widely used website statistics service, currently in use at around 57% of the 10,000 most popular websites, including Twitter, Dailymotion, and MySpace. GA capable to collect user's geographical data, language, their computer operating system, their internet service provider, connection speed, browser they use, their computer monitor type and its resolution (really!), estimated time spent on your site, landing page, conversion, and many more.

Sure, Google Analytics is one of your most powerful online marketing weapon. But keep in mind, once you become a big fish (your websites receive more than 5 million page impressions per month), Google start sending you monthly bill for using Analytics, unless you have active AdWord campaign in a healthy performance.

Another must-have tool is Google Webmaster Tools. It is a free web service by Google for webmasters, allows them to routinly checking indexing status and optimize visibility of their websites.

Despite intended for professional webmaster, the service is not as geeky as you may think. Even user with little or no technical background on web developing and webmastering will find the service easy to use, because of its simple and intuitive interface.

Google Webmaster Tools has tools that let the webmasters to submit and check a sitemap of their websites, list internal and external webpages that link to the site, see what keyword searches on Google led to the site being listed in the SERPs, view statistics about how Google indexes the site, crawl rate, and many more.

Google Feedburner is a web feed management provider provides custom RSS feeds and management tools to podcasters, bloggers, and other web-based content publishers, complete with traffic analysis and an optional advertising system (AdSense for feed). As web content publisher, you may use the service to strengthen your site's readership by encourage visitors to subscribe to your feed.

If you're a new comer to webmaster world, with a bunch of free or paid online tools and services available on the web, the only problem remain is choosing the right web hosting service. Seeking for the right hosting plan is very important since it is a crucial part of your future asset.

I personally suggest well-established big names like HostGator or Dreamhost for their reliable service, ease of use, provide various hosting plan to choose based on your need and budget, almost 100% uptime guarantee, and hassle-free customer service, among other benefits. They also provides site builder tool and instant Wordpress installation; both are important features for less technical user.

Feel free to register to HostGator via my referral link and start your website:

HostGator Web Hosting