Branded Email Marketing
Ranked #152,470 in Business & Work, #1,158,916 overall
Branded Email Marketing
In today's world, you can't be out of touch. No matter where you look people are tweeting, texting, and emailing. To maintain a competitive edge, businesses, regardless of their size, need to maximize email marketing revenues. Sending branded emails is essential, but did you know most email marketing providers do not have full-branding capacities? Does yours?
In this article, Single Entry Point's Mike Lascut covers branded email marketing for both B2C and B2B audiences. You'll learn the difference between branded and non-branded email marketing, and understand the benefits of fully branding your email strategy for better recognition and increased conversion rates.
Comprehensive reporting capabilities mean 100% branded email marketing will give you the vital information your business (or client) depends on. Get Lascut's best practices, plus a list of points to check when looking for a service provider.
In this article, Single Entry Point's Mike Lascut covers branded email marketing for both B2C and B2B audiences. You'll learn the difference between branded and non-branded email marketing, and understand the benefits of fully branding your email strategy for better recognition and increased conversion rates.
Comprehensive reporting capabilities mean 100% branded email marketing will give you the vital information your business (or client) depends on. Get Lascut's best practices, plus a list of points to check when looking for a service provider.
Why Branded Email Marketing?
Increased email marketing effectiveness
"In a recent survey, 32% of respondents said they'd stopped doing business with at least one company due to bad email marketing practices." ~~ Merkle Inc.- A professional look that's second to none
- Immediate brand recognition
- Increased deliverability rates
- Higher conversion rates (increasing your bottom line)
- Worry-free consistency when changing email marketing providers
Single Entry Point Marketing
Fine-tune your marketing for optimum performance
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Mike Lascut is Principal of Single Entry Point® Marketing, focusing on the search, email and analytics practice and leading the development of the Single... more »
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