Corporate Branding - Marketing - Advertising - Social Media Marketing
Corporate Branding
From new corporations just starting out or CEO's looking to re-brand their business; this lens is for you. We offer guidance on logo design, brochure design and social media marketing. We also have links to some great books on these topics. Additionally we want to hear from business owners about their own experiences with branding, marketing or social media marketing that went really well or failed horribly.
This is the social web and we can learn from each others business experiences. When I'm not busy helping other business owners with their own advertising needs at our ad agency, I'm just like you; trying to market my business. Feel free to post your success stories and nightmares about anything that worked or didn't work in branding, marketing, advertising or social media marketing related to your business. I look forward to reading and posting replies to all comments.
This is the social web and we can learn from each others business experiences. When I'm not busy helping other business owners with their own advertising needs at our ad agency, I'm just like you; trying to market my business. Feel free to post your success stories and nightmares about anything that worked or didn't work in branding, marketing, advertising or social media marketing related to your business. I look forward to reading and posting replies to all comments.
Corporate Branding
Build your brand
No matter how large or small your company may be branding is something you have to think about. Even a company that is doing poorly can rebrand themselves to become a much better brand.Here is a great example of branding based upon a true story about a guy named Mr. Harley and his friend Mr. Davidson. In 1903 they sold the first motorcycle which carried their name. Now you may think life was great after that but there is much more to this story. It took five years before they sold the first bike to a police department. In 1917 about one third of their production went to the military so they weren't always seen by the public in the same way they are today. A lot of races were won using their bikes over the years and this helped to build the brand among race enthusiasts.
In 1969 some free branding assistance came from a Jack Nicholson movie called Easy Rider which featured a Harley-Davidson bike and exposed the brand to the general public in a big way.
Today even the sound that a Harley-Davidson motorcycle makes is part of the branding and has been trademarked. The brand has such a loyal following that people will have the corporate logo tatooed on their body; now that is real branding!
Please watch our video about branding to see some examples of how a good ad agency can help brand your business.
Branding Begins With Logo Design
Professional Graphic Artists
Our graphic artists all have a minimum of a four year degree in commercial design. We have years of experience in designing logos for corporate clients. Please check out the work of our logo designers.
Of course once you have a logo then the next thing that most business owners will want and need will be professional website designers to make a great first impression on the Internet. A website is critical to every business and when properly designed people will find your website by searching for what you do. If you invest in having a good website made then the website becomes a money maker for your business.
Brochures are important to many business owners but unlike websites brochures don't bring in new clients. A good brochure designers job is to make a brochure that helps you to close the deal. The brochure adds a look of professionalism to your business and helps to make the company look more credible but it is only the website that works like a 24/7 salesperson bringing in new business for you all the time.
Of course once you have a logo then the next thing that most business owners will want and need will be professional website designers to make a great first impression on the Internet. A website is critical to every business and when properly designed people will find your website by searching for what you do. If you invest in having a good website made then the website becomes a money maker for your business.
Brochures are important to many business owners but unlike websites brochures don't bring in new clients. A good brochure designers job is to make a brochure that helps you to close the deal. The brochure adds a look of professionalism to your business and helps to make the company look more credible but it is only the website that works like a 24/7 salesperson bringing in new business for you all the time.
Corporate Branding
Examples of corporate branding
Ad Excellence is a full service advertising agency offering corporate branding.
curated content from YouTube
Social Media Marketing
The New Branding
Branding now includes what your company does on the social web. It is no longer enough to have a website, logo, brochure and stop there. Now businesses are using Twitter, Facebook, LinkedIN & Youtube as the minimum requirements to participate in the social media marketing boom. This isn't a fad that might go away one day, people are not going to quit using the social media websites. We have clients who have told us that they search for "creative ad agency" on Youtube and they found us or the searched for "brochure designers" on Youtube and they found us. There are many other social media websites that people are using but the most commonly used four are those listed above. Many business owners today find themselves doing the jobs of two people (maybe more) and feel that they simply won't have the time to deal with writing blogs and fooling around with these other social media sites. Often a company will outsource their social media marketing to a company with experience in this type of branding. Social media marketing management companies exist for this purpose; to help business owners who realize that they need to be on the social web but just don't have the time.
Branding & Marketing
Books You Might Enjoy
Here are some books we selected because we think you might like them. There are many great books on branding & marketing and here are our favorites.
Advertising, Marketing and Branding Blog Posts from Google
Corporate Branding
Here are some blogs written by others on the topics corporate advertising, marketing and branding.
- CompTIA Strengthens Global Marketing and Communications Capabilities with ...
- Batko is responsible for the 2000-plus member organization's global marketing strategy as well as its marketing and corporate communications functions, including advertising, branding, social media and corporate communications.
- Content marketing becoming vital
- Kelly Outsourcing & Consulting Group has embraced content marketing in a big way. ?We don't do any [b2b] brand advertising at all,? said Todd Wheatland, VP-head of thought leadership and marketing at Kelly OCG. Instead, the company spends about 60% of ...
- Brightcove IPO: The Top Player In Web Video Monetization
- The company was launched in 2005, and thanks to raising capital of $90M from both venture and strategic investors, has been able to build itself into strong market position. Its customer base is largely at the high end and includes household names in ...
- News from Branding Iron
- Dallas, Texas - Branding Iron Marketing, Advertising and Public Relations, (Branding Iron) announced that they completed a new website for Eagle Copters Ltd. on a special project to sell excess inventory for Rotorcraft Leasing Corporation, ...
This UpMarket page written by
AdEx
AdEx
I began making websites in 1995. Now I am the president of a full service Advertising Agency. We are very involved in social media marketing. I also own... more »
Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?
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