Corporate Branding Marketing Advertising

No matter how large or small your company may be branding is something you have to think about. Even a company that is doing poorly can rebrand themselves to become a much better brand.

Here is a great example of branding based upon a true story about a guy named Mr. Harley and his friend Mr. Davidson. In 1903 they sold the first motorcycle which carried their name. Now you may think life was great after that but there is much more to this story. It took five years before they sold the first bike to a police department. In 1917 about one third of their production went to the military so they weren't always seen by the public in the same way they are today. A lot of races were won using their bikes over the years and this helped to build the brand among race enthusiasts.

In 1969 some free branding assistance came from a Jack Nicholson movie called Easy Rider which featured a Harley-Davidson bike and exposed the brand to the general public in a big way.

Today even the sound that a Harley-Davidson motorcycle makes is part of the branding and has been trademarked. The brand has such a loyal following that people will have the corporate logo tatooed on their body; now that is real branding!

Please watch our video about branding to see some examples of how a good ad agency can help brand your business.

Our graphic artists all have a minimum of a four year degree in commercial design. We have years of experience in designing logos for corporate clients. Please check out the work of our logo designers.

Of course once you have a logo then the next thing that most business owners will want and need will be professional website designers to make a great first impression on the Internet. A website is critical to every business and when properly designed people will find your website by searching for what you do. If you invest in having a good website made then the website becomes a money maker for your business.

Brochures are important to many business owners but unlike websites brochures don't bring in new clients. A good brochure designers job is to make a brochure that helps you to close the deal. The brochure adds a look of professionalism to your business and helps to make the company look more credible but it is only the website that works like a 24/7 salesperson bringing in new business for you all the time.