Corporate Branding - Marketing - Advertising - Social Media Marketing

No matter how large or small your company may be branding is something you have to think about. Even a company that is doing poorly can rebrand themselves to become a much better brand.

Here is a great example of branding based upon a true story about a guy named Mr. Harley and his friend Mr. Davidson. In 1903 they sold the first motorcycle which carried their name. Now you may think life was great after that but there is much more to this story. It took five years before they sold the first bike to a police department. In 1917 about one third of their production went to the military so they weren't always seen by the public in the same way they are today. A lot of races were won using their bikes over the years and this helped to build the brand among race enthusiasts.

In 1969 some free branding assistance came from a Jack Nicholson movie called Easy Rider which featured a Harley-Davidson bike and exposed the brand to the general public in a big way.

Today even the sound that a Harley-Davidson motorcycle makes is part of the branding and has been trademarked. The brand has such a loyal following that people will have the corporate logo tatooed on their body; now that is real branding!

Please watch our video about branding to see some examples of how a good ad agency can help brand your business.

Our graphic artists all have a minimum of a four year degree in commercial design. We have years of experience in designing logos for corporate clients. Please check out the work of our logo designers.

Of course once you have a logo then the next thing that most business owners will want and need will be professional website designers to make a great first impression on the Internet. A website is critical to every business and when properly designed people will find your website by searching for what you do. If you invest in having a good website made then the website becomes a money maker for your business.

Brochures are important to many business owners but unlike websites brochures don't bring in new clients. A good brochure designers job is to make a brochure that helps you to close the deal. The brochure adds a look of professionalism to your business and helps to make the company look more credible but it is only the website that works like a 24/7 salesperson bringing in new business for you all the time.

Branding now includes what your company does on the social web. It is no longer enough to have a website, logo, brochure and stop there. Now businesses are using Twitter, Facebook, LinkedIN & Youtube as the minimum requirements to participate in the social media marketing boom. This isn't a fad that might go away one day, people are not going to quit using the social media websites. We have clients who have told us that they search for "creative ad agency" on Youtube and they found us or the searched for "brochure designers" on Youtube and they found us. There are many other social media websites that people are using but the most commonly used four are those listed above. Many business owners today find themselves doing the jobs of two people (maybe more) and feel that they simply won't have the time to deal with writing blogs and fooling around with these other social media sites. Often a company will outsource their social media marketing to a company with experience in this type of branding. Social media marketing management companies exist for this purpose; to help business owners who realize that they need to be on the social web but just don't have the time.