Establish Yourself as an Authority
They trust their recommendations, they trust that their products will be of good quality, and they trust that they have integrity. It also lends credence to the buyer that you're a real person - not just some nameless, faceless entity trying to sell them something on a static, automated website.
You should put your name on everything you create. Whether it's a membership site, an eBook, or something as small as a PLR article pack for sale - you should put your name on it. Getting your name out there is so essential to your ongoing success.
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Brand Yourself on Everything
If you've been in marketing long at all you've surely heard of at least one of these people. People know and remember the names of these people because they put their names on everything they put out.
Their names are all over the marketing forums, their eCovers, their headers, and everything else they do. They work very hard to brand their names, because their names become the brands. People buy their products simply because their name is on it.
Buyers think that the product must be good, because the person is so well-known. You should do the same thing with your name. Always use the same name on everything you do within a particular niche
Never Stop Branding Your Name
Donald still puts his name on everything he does. His name appears in huge, bold letters on his books. He names buildings after himself. Think of Trump Tower, Trump Taj Mahal, and Trump Plaza. His name is all over everything.
Not only is it a matter of pride, but it keeps his name everywhere. You may never be as famous as the Donald, or even as famous as John Reese, but you might become known as the king or queen of your own little niche or for a particular slant that grows in popularity.
Great Stuff on Branding from Amazon
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Your Thoughts on Branding Your Name on the 'Net
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Reply
- CareerCoaching360 CareerCoaching360 May 11, 2008 @ 2:17 pm
- Branding yourself is an important part of putting your career on the fast track, both online and off. I've also discussed the topic and would love for you to visit my lens and leave a comment.
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Reply
- dbirkner dbirkner Apr 9, 2008 @ 11:58 am
- Great Lens 5 Stars!
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Reply
- Rebounding_Guru Rebounding_Guru Apr 7, 2008 @ 10:40 am
- Important topic...thanks for creating this lens.
by greggbirkner
Gregg Birkner is a top eBay Seller and Internet Entrepreneur who has been selling online for over 10 years. AdvancedOnlineSellingStrategies.com is Gre...
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