Branding Strategy Insider

Consumers do not develop relationships with products nor or are they loyal to products. Brands and what they stand for establish the emotional connection with consumers. As Jim Speros of Ernst & Young put it, "Products are manufactured in factories, brands are created in the mind of the consumer."

What does your brand stand for? What can it own?

'Discover, deliver and win the day'

More about our thoughts on brand management can be found in Brand Aid....

Have a branding comment or question? Have something to share that will make me a better brand steward?

Drop me a line at: ddaye@theblakeproject.com

*Increased revenues and market share
*Decreased price sensitivity
*Increased customer loyalty
*Additional leverage with vendors and retailers (for manufacturers)
*Increased profitability
*Increased stock price, shareholder value and sale value
*Increased clarity of vision
*Increased ability to mobilize an organization's *people and focus its activities
*Increased ability to expand into new product and *service categories
*Increased ability to attract and retain high quality employees

Brand Aid is the first comprehensive, practical how-to guide on building winning brands. In writing this book, brand management veteran, Brad VanAuken, draws upon his over twenty years of experience building world-class brands. It is full of templates, formula, case studies, research findings, and other useful tools on topics ranging from brand research, brand positioning and brand advertising to brand equity measurement, legal issues in brand management and creating a brand building organization. It avoids jargon and is succinct and easy to read. It covers all of the most pressing brand management and marketing issues faced by today's busy marketing manager in today's complex marketing environment.

What are people saying about Brand Aid?

'Brand Aid is an asset for the beginner and veteran brand builder alike. No matter what size your organization or how great your brand expertise, this book can provide a point of reference and new insights.' Elizabeth A. Hunter, Senior Brand Specialist, Bank of America

'Finally, a road map for the often treacherous journey of building and maintaining great brands. This is an indispensable tool for all marketers. Brand Aid is the essential toolkit for today's (and tomorrow's) brand marketers.' Jim Harman, Manager, Corporate Advertising, General Electric

'A comprehensive guide unlike any other on the market today. Apply what you learn to your brand building activities and watch the value of your brand and bottom line increase.' Amy Kelm, Worldwide Consumer Brand Development Manager, Hewlett-Packard

Order your copy today at: www.theblakeproject.com