Top marketing strategies made easy
Interested in that maximizing the growth and longevity of your business? Learn the secrets experts use to fuse custom marketing strategies into solution driven communications through this lens.
Everthing you need to dominate search engines
Basic SEO starts with your domain name
The name of your business (if available) seems like the obbvious choice right? Wrong.
Yes, your business name should be purchased and used in your promotional materials. Just don't used it as your sites primary residence. Unless your brands name is as well known as Nike or Starbucks the you should set up your company name as a re-direct to the most search fiendly name possible. You might even go as far as to register a few "mis-spelled" versions of your name as long as each of these domains re-direct them to the correct location.
What is the correct location?
That depends on the specific market you want to reach and the search terms they use. One way to generate as strong list of additional keywords is to use the Google keyword sugestion tool. It comes with an adwords account and you don't have to fully sign up for an account to use it. Find out more at http://www.adwords.com
If you haven't tried http://www.wordtracker.com check it out. By signing up for the free 24hr trial, you can find the top search terms, how many people are using them and when. Word Tracker Rocks, but not for $59.00 a month, so use the free trial not the paid version. (If you want to spend $59.00 a month do it with with paid search like AdWords and/or Overature.)
Now that you know the top keywords Combine them in a the way that makes the most sense.
For example:
AA Rent-a-Piano.com performed better in search by using www.aarentapiano.com as a re-direct and use the top search terms such as "piano rentals".
In this case AA Rent-a-Piano only rents pianos in and around San Fransico CA. Since a domain name specific to each suburb and city within that area is not practical, we went back to Google and/or Wordtracker to find other popular search terms for the area AA serves.
The result: www.bay-area-piano-rentals.com
This domain is far more likely to be found by people searching for a rental paino. Anyone using aarentapiano.com is then re-directed to www.bay-area-piano-rentals.com without ever knowing the difference.
One more thing...
Always use en dashes (-) to separate each word in your domain. It makes a big difference when the words in your domain match your prospects search term.
The key is to find and use the search terms that drive the traffic you want. Using those terms in your domain name is a big step toward total search engine optimization.
Yes, your business name should be purchased and used in your promotional materials. Just don't used it as your sites primary residence. Unless your brands name is as well known as Nike or Starbucks the you should set up your company name as a re-direct to the most search fiendly name possible. You might even go as far as to register a few "mis-spelled" versions of your name as long as each of these domains re-direct them to the correct location.
What is the correct location?
That depends on the specific market you want to reach and the search terms they use. One way to generate as strong list of additional keywords is to use the Google keyword sugestion tool. It comes with an adwords account and you don't have to fully sign up for an account to use it. Find out more at http://www.adwords.com
If you haven't tried http://www.wordtracker.com check it out. By signing up for the free 24hr trial, you can find the top search terms, how many people are using them and when. Word Tracker Rocks, but not for $59.00 a month, so use the free trial not the paid version. (If you want to spend $59.00 a month do it with with paid search like AdWords and/or Overature.)
Now that you know the top keywords Combine them in a the way that makes the most sense.
For example:
AA Rent-a-Piano.com performed better in search by using www.aarentapiano.com as a re-direct and use the top search terms such as "piano rentals".
In this case AA Rent-a-Piano only rents pianos in and around San Fransico CA. Since a domain name specific to each suburb and city within that area is not practical, we went back to Google and/or Wordtracker to find other popular search terms for the area AA serves.
The result: www.bay-area-piano-rentals.com
This domain is far more likely to be found by people searching for a rental paino. Anyone using aarentapiano.com is then re-directed to www.bay-area-piano-rentals.com without ever knowing the difference.
One more thing...
Always use en dashes (-) to separate each word in your domain. It makes a big difference when the words in your domain match your prospects search term.
The key is to find and use the search terms that drive the traffic you want. Using those terms in your domain name is a big step toward total search engine optimization.
Links to increase your marketing power...
Additional information from experts I trust, copywriters I love and the top public relations websites. In addition are links to the top free social networking web sites that you and/or your business should have profiles with. Not only are these sites important when it comes to networking and promotion they also serve as a great source of quality incoming links to your web site/s.
- Brand Name Creative Inc.
- Brand Name Creative uses proven techniques to create the ultimate marketing, advertising and public relations campaigns with critical marketing tactics that deliver the payoff you desire.
- BNC Blog
- An ongoing discussion of marketing trends, studies and the advice you need on effectively managing and market your brand. If you are facing any of the issues discussed in the BNC Forum, please post a question and/or details regarding your situation and myself or copywriter Jena Versteeg will be happy to respond with our best advice. Otherwise feel free to leave a post, argue your position, pick our brains or simply soak up the stories.
- What you must know right now to instantly reach new customers and rack up profits
- Are you feeling frustrated you're not measuring up in the marketplace? Sick of worrying you're missing out on your profit potential? If you could read just one article about how to breakthrough sour sales slumps with surefire marketing strategies-this is it!
- Linked-in
- LinkedIn is an online network of more than 17 million experienced professionals from around the world, representing 150 industries.
Once you've joined linked in I am happy to become one of the contacts in your network. Simply search for for Sam Dyer and send me a request. To see a sample linked page visit: http://www.linkedin.com/in/brandname
Through your network you can:
* Find recommended clients, service providers, experts, and partners
* Be found for business opportunities
* Search for great jobs
* Discover inside connections that can help you land jobs and close deals
* Post and distribute job listings
* Find high-quality passive candidates
* Get introduced to other professionals through the people you know - Jobster
- Jobster is the leading innovator in online recruitment technology. Thousands of employers rely on Jobster to connect with valuable audiences of active and passive candidates through a range of services for employers and recruiting teams of all sizes. Whether you're looking to post jobs, search for candidates, feature your company on Facebook, or build a Talent Network of recruiting contacts, Jobster is here to help you connect.
- Blogger
- Blogger allows you to write your thoughts, link to resources, and publish it to your very own blog, all at the push of a few buttons. Blogger offers free, easy blogging tools.One huge benefit is the ability to inform your customers of any changes, new products, latest offers, etc.People love to frequent blogs and pass their time reading the same ones on a regular basis. Individual blog readers generally prefer a personable style but if your operation is a business-to-business one then you'll need to vary your style accordingly.
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S. Smith
Jan 17, 2008 @ 4:40 pm | delete
- Good info. Needs more social networking links. Pleas list from best to worst.
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by Brand_Name_Creative
Brand_Name_Creative
As Marketing Director at Brand Name Creative I provide results-focused marketing, advertising and public relations for anyone interested in growing their... more »
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