Created by davidscohen
Hi I'm David Cohen and I am the founder of Equation Arts, LLC, a brand strategy firm in Atlanta, GA. My clients call me a business therapist, but I li... (more...)
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Pollination for Business Change
When faced with overwhelming and disorienting changes, we all need a little help to make it through. Why should your business be any different?
The social media movement has empowered a generation of consumers to redefine the entire world of marketing. You can play in this new world, or you can close your eyes and hope it will go away. If you need help opening your eyes, letting go of the illusion of control, and embracing the idea of participating in a new conversation then business therapy is for you.
Branding Thoughts
Social Media, Branding and the New Marketing
Fetching RSS feed... please stand byWhat is Business Therapy?
Creating new brand alignment for the health of your business
By tutoring companies in the values and community-oriented ethos of the social media movement, I believe that alignment can be created where the brand becomes an agreement between company and consumer. This the New Branding, and it is a whole new playing field.
A Brand Therapy Bibliography
New Flickr Photos
Reader Feedback
Join the movement - hug a brand today!
Are you a branding expert? A new marketer? A web 2.0 enthusiast? Or maybe you're a CEO seeing the need for change? Join the dialog, share your story here.
