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The visual image in branding.

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The importance of the visual image in building strong brands.

 

Lets discuss the importance of the visual image in building strong brands; and how the image works to involve its audience in making the brand a part of their lifestyle.

Legendary Brands 

What makes a brand a legend? What tools and techniques are used by marketers and creatives to inject the dynamism that makes a brand stand way apart from others in its category?
If we subtract or illiminate sound, taste, touch and all other factors and focus solely on the visual representation of strong brands do we see anythings in common?
What exactly do the visual images share that makes these brands stand out? Branding today is mainly about lifestyle, involvement, affiliation and personality.
What makes you feel the way you do about your favourite brand(s)?

The Visual Image in Branding 

What does this image say to us?

Please comment in "Have Your Say" below...

From brannz blog 

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Books on Amazon 

Brand Apart

Amazon Price: $39.96 (as of 07/26/2008)
List Price: $49.95
Used Price: $26.13

Brands in the Balance: Meeting the Challenges to Commercial Identity

Amazon Price: (as of 07/26/2008)
List Price: $42.00
Used Price: $2.30

The 22 Immutable Laws of Branding

Release Date: 09/17/2002

Amazon Price: $12.89 (as of 07/26/2008)
List Price: $18.95
Used Price: $8.15

Wally Olins on Brand

Amazon Price: $17.12 (as of 07/26/2008)
List Price: $21.95
Used Price: $5.78

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

Release Date: 09/18/2002

Amazon Price: (as of 07/26/2008)
List Price: $29.63
Used Price: $8.38

 

Have Your Say!!! 

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Posted May 07, 2007

financegirls

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Posted April 19, 2007

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Brannz

About Brannz

Hi I'm a postgrad marketing student at Brunel University in London. I am very interested in the value visual images add when marketers and advertising creatives develop strong brands.
To help me understand, I am doing research that has not been done before; it is on the importance of the visual image in building strong brands, and I would like to hear your views.


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