Brochure Designers

This client came to us with just an idea. He wanted to compete with Fortune 500 companies selling commercial alarm systems. It is a lofty goal for a guy in South Florida just starting out and he required a lot of assistance. The first project was started by our logo designers. Once the logo was completed then our website designers took over and kept everything consistent with the big corporate look that this client needed. With a great looking two pocked folder, big quad fold piece (shown here) and a trifold brochure that fits in a slot within one of the pockets we made our client look like a Fortune 500 corporation from the day he started his company.

Many people wonder if they even need a brochure for their business. A brochure they reason is only given to people who already know them or people they have already made a presentation to about their business. There is only some truth to this; brochures won't bring you new clients but they help you to close the sale. Your clients have many options in vendors for all types of products and services. Once they meet with a few of these providers then they are left to try and pick the one who provides the greatest value. Value doesn't mean the cheapest! Your clients don't want the cheapest products or services they can find. If that was true then we would all drive the same inexpensive car but we get what we want when we see the value in paying more to get what we want. When a potential new client is trying to decide upon your company or some other company then that is the point at which a well thought out brochure can help them make up their mind.

For this client we have completed several projects:

1. Logo Design
2. Postcard Design - Direct Mail Program
3. Website Design

This is one of the advantages of working with a full service advertising agency; you'll get a cohesive marketing package.

The client came to us on a Monday and needed to be in Las Vegas Friday for a trade show where he would need some brochures. The brochures were technical in nature and required a lot of space to explain the features and benefits of the software their company developed.

This gave us two challenges:
1. Our design needed to allow room for a lot of text.
2. We had to design a brochure in way that could be printed quickly.

We came up with the accordion fold idea because we could increase the amount of text by simply printing the brochure on a bigger sheet. For the printing part of the problem it was all on one sheet so it only needed to be cut and then it got folded the same day.

The Center For Children a division of a West Palm Beach Florida hospital was going to branch out on their own and they needed everything. We created the name "Center For Child Development" and the logo. We also designed their website using the same colors found in the brochure.

Originally they spoke with us about designing several brochures. As we asked more questions we found a unique solution to save some green and not just trees! Instead of four or five brochure design projects as they requested we suggested that one brochure properly designed could do the job of four or five separate ones. What we did is that we arranged all the general text about the facility on the folder. Then we created some inserts which each had a different topic. By doing this we were able to give them a way of selecting which inserts to include or leave out of the folder. The folder was also designed to fit in a standard sized envelope so it was inexpensive to mail.

This client asked our logo designers to use their pet dog, a poodle in the logo design and company name. The client owns an insurance company and has clients all around Miami and Fort Lauderdale. We agreed that "Chester" is not a bad name and nobody would know anything about the dog but we couldn't agree to use a big black poodle in the logo. We had to explain that this would be like an inside joke that only they would get. We explained that everyone would wonder what a French poodle has to do with this business; they would also wonder about the company name. Only insiders would know that the dog is named Chester. We decided that the tree has some meaning in the design of the logo because of the coverage it provides. When our brochure designers got to work on this project they never had to ask what a tree (coverage) has to do with an insurance company. Having a dog or a gecko as a mascot for use in TV advertising is entirely different from having a dog as a logo for an insurance company.