Top 10 ways to make money

"How To Write Hypnotic Articles"
by Larry Dotson

Writing articles and submitting them to online publications
is one of the most effective ways to get free advertising
for your business. Most e-zine and Web site publishers are
constantly looking for free, quality content to publish.
You simply write something short and sweet and e-mail it
to them.

You then allow these publishers to reprint your articles for
free in exchange for your resource box (acts like a signature
file) being included at the end of your article.

And that's the key, of course. Your resource box is the
"acceptable ad" that makes these free articles work in your
favor. There's an example of a resource box at the end of
this article.

Your resource box can include all or some of the following:
Your name, business name, e-mail address, web address, a
brief mention about your business, e-zine subscription
address, autoresponder address or a freebie.

Articles usually pull more response then regular ads because
if people like your article they will read your resource box to
find out more information. This will lead them to visit your
web site, subscribe to your e-zine or e-mail your autoresponder.
But again, the article has to have a resource box in order to
act like a soft-selling ad.

The number of places to submit your articles are growing by
leaps and bounds every day. There are millions of e-zines
and Web sites with thousands of new ones being added
everyday.

Plus, most of these e-zines and Web sites deal with only one
subject, so they are highly targeted. By writing and submitting
just one article you have the chance to be published in front
of thousands, maybe even millions of targeted people!

-------------
Larry Dotson is the author and co-author of 42 e-books and
over 150 articles business related articles. We recommend
his new e-book, "How To Write Hypnotic Articles."

Click here for immediate access:

How to Write Hypnotic Articles

The Strange Story of the "Crackpot" Mail-Order Prophet
( or )
Five Things You Can Learn about Advertising from Dr. Frank B. Robinson
by Joe Vitale

Are you having trouble selling your product or service? Are you
feeling like the chaotic state of the world prevents you from
succeeding? Are you wondering how you can increase your sales in
the most cost effective ways? Are you feeling like your
competition is breathing down your neck?

Many of my clients feel the same way. They want to succeed, to
make a nice living in their business, but they feel overwhelmed,
uncertain, and even despondent. They feel they have too much
competition. They feel marketing doesn't work, or takes too much
work. They feel people don't have enough money today to spend on
what they are selling.

And that's why I think it's time to reveal the strange story of
the long forgotten "crackpot" mail-order prophet.

During the Great Depression of the 1930s the average person
didn't have enough money to feed themselves or their family, let
alone enough extra cash to order books through the mail. Yet
during those lean years one man made a fortune selling books and
courses entirely by mail. His name was Frank B. Robinson. He
founded "Psychiana," the world's eighth largest religion and the
world's largest mail-order religion.

You may never have heard of him or his movement before today.
But during the 1930s and 40s, Robinson's name traveled around
the world. Millions of people read his books, studied his
lessons, and practiced his methods. The press called his
positive thinking, new thought religion a "media business"
because Robinson advertised so heavily.

In 1928 Robinson wrote an ad for his new philosophy that began
with the headline, "I TALKED WITH GOD." An advertising agency in
Spokane, Washington said the ad would never work. But Frank
believed in his message and trusted his hunches. He borrowed
$2,500 from people he barely knew, spent most of it on printing
his lessons, and invested $400 to place his ad in "Psychology
Magazine."

That ad pulled 5,300 responses. Robinson ran it in numerous
magazines and it always pulled a 3% to 21% response. Within a
year he had a full-time job fulfilling requests for his books
and lessons, soon shipping a million pieces of mail a year out
of his office in Moscow, Idaho. The post office in that little
town had to move into a bigger building to handle all the mail.

Robinson's ads appeared in 140 newspapers, 180 magazines, and
on 60 radio stations, all at the same time. His postal bill in
1938 amounted to $16,000 and his printing bill hit $40,000. He
received 60,000 pieces of mail a day, reached more than two
million people, and sent his message to 67 countries---all
within one year of running his first ad.

"Advertising is educating the public to who you are, where you
are, and what service you have to offer," Robinson wrote. "The
only man or organization who should not advertise is the one who
has nothing to offer."

What can we learn from Frank B. Robinson?

1. He believed in his product. When you don't believe in what you
are trying to sell, it shows. It'll show in your lack of
commitment to your marketing, in poor advertising, in poor
service, or in other ways. As I mention in my book, The Seven
Lost Secrets of Success, sincerity is one of the "lost secrets"
to success. Robinson had sincerity. While his movement made tons
of money, Robinson accepted only $9,000 a year as his salary.
Whether you call him a crackpot or a savior, he believed in his
product. He knew he had something people wanted. In fact,
Robinson sold his religious lessons with a money-back guarantee.

2. He advertised relentlessly. If you don't tell people that you
exist, they won't know it. The reason you aren't aware of
Robinson or his movement today is because he's dead. (He died in
1948). No one is advertising his message. Without consistent and
persistent advertising to educate the public, the world won't
know of your business.

3. He tracked his results. Robinson believed in the spiritual
world, but he also knew he lived on the earth plane where
numbers matter. He tracked responses from his ads to know what
worked and what didn't. For example, astrology magazines brought
him an 18% response to his ads while national weekly papers
brought 3%. Knowing that, Robinson could invest more money in
larger ads in the better pulling magazines. Find out where your
business comes from and focus more advertising in that area.

4. He continued to create products. Robinson knew once people
tasted his goods, they would want more. He wrote 28 books during
his short lifetime. These, along with his correspondence
courses, gave him a deep product line. Your current satisfied
customers will always be your goldmine. Create more for them to
buy.

5. He remained optimistic. Despite the harsh reality of the Great
Depression years, and despite competition from religious
institutions that had been around for centuries, Robinson
flourished. He didn't believe anyone or anything could stop him.
When you have that strong of an inner conviction, nothing CAN
stop you. If you think you have competition with a similar
business in the same town, consider what it must have been like
for Robinson to have such empires as the Catholic Church, the US
government, and famous ministers and politicians trying to close
him down!

Whatever you may think of Robinson or "Psychiana," you have to
admit he knew how to advertise his business.

"After all, it's the results in human lives that count," he
wrote in his 1941 book, The Strange Autobiography of Frank B.
Robinson. "Talk is cheap."

What are you going to do now to increase your business?
Remember, talk is cheap!

- Joe Vitale is widely recognized by many as the greatest
copywriter in America. Can you beat him? Try out the "World's
Shortest Advertising IQ Test" and see how you stack up:
Create Advertising That Sells

Have you ever wondered what the difference is
between a successful Internet Marketer and a
struggeling Internet Marketer?

I know I have wondered that time and time again.
After all, I used to be a struggeling Internet
Marketer, then something changed.

At first I couldn't quite put my finger on it,
then over time I realized the little shift that
happened in my thinking that transformed me
from someone who couldn't even pay their bills
to someone who could take charge of my life
and create the success I deserved.

It wasn't as simple as reading an ebook that gave
me that "one technique for getting traffic or
building a list".

It wasn't about copywriting.

It wasn't about my newsletter.

It wasn't about search engines.

It wasn't about web pages.

It wasn't about forms, or autoresponders, or email.

It was about my thinking.

I figured out how to change my thinking in order
to achieve the level of success I enjoy today.

What if you could learn to think just like Kevin
Wilke and Matt Gill of Nitro Marketing?

Would you be better at your online business if
you developed your mind to excel in:

1. Getting Started
2. Focus
3. Follow Through

What If I told you that I have arranged a special
audio preview of their new Mega-Audio Series
"The Nitro Marketing Mindset".

If you want to check it out to learn what you
can do to change the way you think click the following link:
Free mini-course and 'Nitro Mindset' Audio Preview

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"Increase Traffic by Programming a Contest!"
by Steve Humphrey

Visitors come to your site and don't buy on their first
visit. It often takes 6-7 visits before they buy. So,
how do you get their business if they don't come back?
For that matter, how do you get them to come back?

One answer is to run a contest. Not just any old contest
will do! It must be crafted to keep them returning again
and again. Lots of smart people will tell you that
running a contest will help but they don't tell you how to
do it. Here's a blueprint you can alter to suit your
purposes.

Every aspect of the contest was handled by CGI scripts
and a couple of web pages. Even selecting the winner was
done by a script. This final script simply located the
persons with the most referrals. It drew one at random
if there was a tie for first place.

One of my clients came up with the basic idea and we
developed it together as a team. People would get one
"entry" into the contest when they signed up for one or
more of his newsletters. They would get another "entry"
for each person they referred.

It was hugely successful. During the 60 days of the
contest, over 45,000 new people had subscribed to my
client's newsletters. They were coming back to his site
over and over again. Orders for e-zine ads poured in.

At the end of the contest period a week-long cruise
vacation to Montego Bay, Jamaica was awarded to the
winner. Generally, if the prize is valued at over
$500, some authorities in your state may expect to be
notified. There are various requirements; check with the
appropriate state agency for details.

We posted a complete set of rules for the contest on the
Web site. We announced the contest itself as well as the
current front-runners in each issue of my client's
newsletters.

Each person entering the contest was assigned a Personal
Identification Number (PIN). The PIN was used to connect
them with their referrals. Next, a person was given the
chance to tell their friends about the contest.

We made everything as easy as possible for the contestants.
All they had to do was supply the e-mail address and name
and the scripts did the rest.

They'd be shown the message that was about to be sent to
their friend. We were making every effort to be honest with
them and not cause any ill will.

When their friend(s) entered the contest, using a PIN we
gave them, their "referral count" would be increased. To
win, a contestant had to get the most referrals. In the
event of a multi-person tie for first place, the software
would automatically conduct a random drawing.

During the contest, each contestant was able to use a special
Web page to monitor the contest. They'd see the top-ranked
contestants and the number of referrals each one had made.
They could log in with their PIN and see their own referrals,
too.

They were able to come back to the site at any time and enter
new referrals. We added a small form that would look up their
PIN in case they'd forgotten it. They could send their own
e-mails to friends to tell them about the contest. They could
place e-zines ads giving contest details and a PIN to use.

Keeping up with all those contestants, who they referred, how
many they referred, etc., was a job for a database engine.
Since we had MySQL on a server we controlled, we used that.
The scripting was done in Perl.

Two Perl modules were needed: DBI.pm and the MySQL module for
Perl. The modules are chunks of Perl code that let a script
send commands in SQL (the generic language of databases) from
the script to the MySQL database engine (program).

You can use a different database; you just need the database-
specific module so Perl can "talk" to it through the DBI module.
DBI is needed regardless of which database you use. Specific
modules exist for Oracle, PostGres, etc.

We verified the e-mail addresses of all the winner's referrals;
we would have to disqualify a contestant if any of the addresses
were faked -- and award the prize to someone else. We designed
the code so that any attempts to cheat actually decreased your
odds of winning -- and it was all automatic!

Thousands of names and e-mail addresses are in the database.
The referral counts have been reset to zero and we are ready to
launch another contest at any time we choose.

The programming effort, for the most part is all done. We'll
just have to edit the contest page(s) and the rules page to
reflect the new prize and the new "start" and "end" dates. We
can easily get *at least* as large a subscriber boost with our
next contest!

Here's the bottom line: You'll get more visitors, and they'll
visit again and again. You get to show them your offer enough
times to win their business. No matter what product or service
you're selling, an automated referral contest is something you
should seriously consider.

===========================================================
Steve Humphrey promises that you can learn to use CGI to turn
your own Web site into a marketing machine in two hours or
less with his excellent CGI learning system: "Learn to Use CGI
in 2 Hours." Required reading for anyone who wants to automate
their Web site or their marketing efforts.

Learn to Use CGI In 2 Hours

Search Engines BAN affiliate links!

> From the Desk of Eric Owens
> VP of Business Development - NameStick.com

A question that I frequently hear from my clients is:
"Do I really need to have my own domain name to
get my distributor or affiliate link listed in the
Search Engines?"

The one word answer is 'YES.'. First, many search
engines are 'truncating' distributor & affiliate
links (reducing them to the basic link, which is
often the company website minus the your distributor
or affiliate code), or even worse...
search engines are banning affiliate links,
and blacklisting subdomains of the parent company
that contain certain obvious characters that
are not obviously part of the base site.

Second, a very common practice is for your visitors
to just 'cut off' or remove the affiliate code from
the end of your link and just go directly to the
parent company and 'bypass' your rightful commissions.

The parent company still gets the same number of
sales, but your commissions go untracked.

Fortunately, there is an easy way to overcome this.

NameStick

As a network marketing distributor and affiliate,
there are a number of reasons why having your
own domain name is a must:

1) When you have your own domain name, the address
of your web site will be of the form
http://www.EasyToRememberName.com.

On the other hand, if your website is just a company
replicated website on one of the free servers,
the address of your web site will be something like
http://affiliatesite.com/cgi-bin/12345/IMakeMoneyOffYou.htm

Which of these two sounds more professional?
Which of these two is smaller and is easier to remember?
Which of these two would you click on?

2) The only way to make money online is to build
up credibility with your prospects and customers.

Having your own domain name is the first step in
doing that. Your customers will feel more comfortable
buying whatever it is that you are selling if you
have your own domain name. It makes your customers
feel that they are dealing with a large,
established company, rather than with some
fly by night operator.

3) When you have your domain name, you can have
multiple email aliases of the form alias@yourcompany.com.

This allows you to assign different email aliases
to different functions, all of them pointing to
your actual email address. Hence, for example,
for questions related to the products and services
that you sell, you can have an email address like
sales@yourcompany.com. For questions related to the
newsletter that you publish, you can have an email
address like editor@yourcompany.com.
For comments/suggestions about your web site,
you can direct your customers to
feedback@yourcompany.com or webmaster@yourcompany.com.

Having different email addresses for different
functions not only makes it easier for you to
filter your email using your email client program
(Eudora Pro, Pegasus Mail, Outlook Express etc.),
but also gives your customers the impression that
yours is a large, established company with whom
it is safe to do business.

4) Many search engines give a lot of emphasis to
the home page of a particular domain.

So, other factors remaining the same, a home page
of a domain will often rank higher for a particular
keyword than any other page. When you submit your
long, obvious affiliate link, your index.html
page is the home page of your site, but not of
that domain. In these search engines, your site
will find it very difficult to make it to the
top 20 or top 30, let alone the top 10 for some
of the really competitive keywords. Just think of
the amount of traffic that you will lose if this
happens.

5) Many major search engines are now refusing
to spider the web sites that contain obvious
affiliate coding.

For instance, a link that includes these characters
backslashes, cgi-bin, and affiliate numbers or
usernames, would, until recently, have got the
infamous error message saying that too many pages
have been submitted from your site if you tried
to submit your site to AltaVista.

While AltaVista now says that 'your URL has been
submitted for processing' if you try to submit
your site, rest assured that it will not spider
any site obviously belonging to affiliate programs
any more - even if it says that your site has
been accepted. Can you afford that?

6) You will also find it very difficult to get an
affiliate link listed in a major directory like
Yahoo!. Although Yahoo! will never admit that it
won't add a commercial site which is hosted by an
affiliate program, in practice, it will be a
miracle if you can get your site listed by Yahoo!.
Listing your site with Yahoo! is difficult enough
even when you have your own domain. Don't make
your task more difficult than what it needs to be.

If you do not currently have a domain name to
promote your affiliate program, are you convinced
that you need one right now?

The small fee that you pay per year for your own
domain name is peanuts compared to the benefits
that you get. You can check out the availability
of domain names and register new domains at

NameStick

You can now also customize the Title, Keywords and
Description tags for your domain. This gives you
advanced search engine optimization for higher
search engine rankings. Almost all affiliate links
are NOT indexed by any of the major search engines.
NameStick Domains are.

-----------------------------------------------------------
Eric Owens is the Vice President of Business Development
and Search Engine Specialist for NameStick.com.

Affiliates - In Under 7 Minutes You Can Explode Click
Throughs (And Profits) By 327% Or More Using This Easy
To Use Tool. NameStick
-----------------------------------------------------------

How to Close More Online Sales Through the Magic of Questions
by Brian Tracy

No one can deny that sales closing techniques are absolutely
vital in face-to-face selling. But often, people ask me if they
can apply my powerful closing techniques to online marketing. My
answer is an unequivocal, "Yes!"

Of course, there are some closing techniques that are more
applicable to the Web than others -- but I'll show you magical
closing secrets that can dramatically increase your web sales,
and rapidly increase your online income. This works best on
direct response websites - i.e., those that focus on getting an
immediate response in the form of an order or lead.

Before we get started, I must emphasize that much of the sale is
made in the presentation. The close is largely determined by how
well you've presented the product to the prospect. Your
objective, then, is to take the prospect smoothly past the point
of closing, making it easy for him or her to come to a buying
decision. You can accomplish this with the strategic use of
questions.

The All-Important Opening Question

When you're selling online, you don't have the benefit of
interacting with your prospect the way you would in face-to-face
selling. Therefore, the first thing you say in your web copy has
to be something that breaks preoccupation, grabs attention, and
points to the result or benefit of the your product.

At any given moment, your prospect's mind is preoccupied with
dozens of things. Therefore, a well-crafted question will cause
the prospect's thinking to be directed to what you have to say.

Your opening question must be aimed at something that is
relevant and important, and at something that your prospect
needs or wants. What do sales managers, for instance, sit around
and think about all day long? Increasing sales! Therefore, if
your target market consists of sales managers, here's an example
of a question you can use as a headline or as the first part of
your copy: "How would you like to see a method that would enable
you to increase your sales by 20% to 30% over the next 12
months?"

When you ask such a question, the first thing that pops into the
mind of the prospect should be, "What is it?" - whereupon you've
captured his or her attention, and you can then begin to
articulate how your product or service can solve the need posed
by the question.

Plan your opening question carefully. If your opening question
fails to break your prospect's preoccupation and grab his
attention, he will click away before giving you the opportunity
to present your product or service.

Questions That Keep Them Involved

Questions are equally vital during the presentation, i.e., in
the body of your web copy, for clearly explaining how your
product or service solves your prospect's problem in an easy,
fast, or cost-effective way. Therefore, install questions
within your sales copy that capture attention. Keep your
prospect involved, and keep his mind from wandering off in a
different direction by using intriguing questions that grab his
lapels and jerk him toward you. For the length of time that it
takes a prospect to answer a question in his mind, you have his
total attention. The prospect is drawn more and more into the
sales process as your questioning proceeds. If your questions
are logical, orderly and sequential, you can lead the prospect
forward toward the inevitable conclusion to purchase your
product or service.

Tip: Never say something if you can ask it instead! Think of how
you can phrase your key selling points as questions. The person
who asks questions has control!

Closing Questions that Presume the Sale

Just as questions are important at the beginning and the body of
your web copy, they are even more vital at the end in gaining a
commitment to action.

The key to asking a closing question is confident expectation.
You must skillfully craft your question to convey that you
confidently expect the prospect to say, "Yes" or to agree to the
sale.

For example, you can pose the following question in your web
copy: "When would you like to start using to multiply your profits?" In other words, you don't ask
if they want to buy your product, but when. This way, you're
asking for the sale expectantly, and the more confidently you
expect to sell, the more likely it is that you will sell.

Tip: In crafting your closing question, include the benefit that
your prospect will get from your product.

When you ask a compelling closing question, you diffuse the
tension that normally creeps up on your prospect at the "moment
of truth." A prospect's tension leads to the hesitance that
kills so many sales - both online and offline.

To be truly persuasive in the selling process, learn to use
questions judiciously throughout your web copy. Instead of
trying to overwhelm your prospects with reasons and rationales
for doing what you want them to do, ask strategic questions
instead. When you take the time to plan the wording of your
questions, your prospect will become more interested in your
product -- and consequently, you will make more sales.

Brian Tracy is a million-dollar master of peak sales performance
and personal success strategies. As the world-renowned creator
of 300 video and audio learning programs, and the best-selling
author of 16 books, his ideas and approaches are used by most of
the big money makers and the superstars of selling. In his
RealVideo course, "24 Techniques for Closing the Sale," Brian
shows you powerful tactics that can double or triple your sales
closing rate -- and teach you how to sell 50% to 100% of all
prospects that you come in contact with -- all in just 63
minutes.
24 Techniques for Closing the Sale

What do People Want Online?
It's not what you think it is.
by Jay Conrad Levinson

What people want online is a question guerrillas ask themselves
a lot. Whether it's for fun or work or something else,
understanding a consumer's motives once he or she logs on is a
necessity. But the experts don't seem to agree on what people
want.

Some folks see the web as a vast, new field for advertising
messages, assuming that while people may want to do something
else, if we can entice them with flash, we can sort of trick them
into paying attention to our products and services.

Guess what. That's not gonna happen.

Other folks seem to subscribe to the notion that people online
are looking for entertainment on the Internet, and therefore they
construct messages aimed at persuading while playing. And,
in other cases, the time-honored direct-response model wins out:
Grab people when you can, get 'em to take an action, and then
market, market, market. The answer may be that the consumer has
and wants a lot more control than we give him/her credit for.

Today, webmeisters are in control. Sort of. In a perfect
cyberworld, people will be in control. Sort of.

Two recent studies shed light upon this dilemma. One was
conducted by Zatso. The other was conducted by the Pew Research
Center. Zatso and Pew. (Those guys didn't spend much time
reading "how-to-name-your-company" books, I guess.) Still, both
of their studies illuminated the answer as to what people want
to do online.

The answer, as most answers, is very utilitarian: People want to
accomplish something online. They're not aimless surfers hoping
to discover a cybertreasure. Instead, the average Net user turns
out to be a goal-oriented person interested in finding
information and communicating with others -- in doing something
he or she set out to do.

Look at the Zatso study. "A View of the 21st Century News
Consumer" looked at people's news reading habits on the web. It
revealed that reading and getting news was the most popular
online activity after email. The guerrilla thinks, "That means
email is number one. How might I capitalize on that?"

One out of three respondents reported that they read news online
every day, with their interests expanding geographically --
local news was of the most interest, U.S. news the least.

Personalization was seen as a benefit, too. Seventy-five percent
of respondents said that they wanted news on demand and nearly
two out of three wanted personalized news. The subjects surveyed
liked the idea that they, not some media outlet, controlled the
news they saw. They feel they're better equipped to select what
they want to see than a professional editor. Again, control
seems to be the issue. Again, guerrillas think of ways to market
by putting the prospect in control.

The Pew Research Center study revealed that regular net users
were more connected with their friends and family than those who
didn't use the Internet on a regular basis.

Almost two-thirds of the 3,500 respondents said they felt that
email brought them closer to family and friends -- significant
when combined with the fact that 91% of them used email on a
regular basis. That's 91%. It took VCRs 25 years to achieve such
market penetration.

What did people in this study seem to be doing online when they
weren't doing email? Half were going online regularly to
purchase products and services, and nearly 75 percent were going
online to search for information about their hobbies or
purchases they were planning to make. Sixty-four percent of
respondents visited travel sites, and 62 percent visited
weather-related sites. Over half did educational research, and
54 percent were hunting for data about health and medicine.

A surprising 47 percent regularly visited government web sites,
and 38 percent researched job opportunities. Instant messaging
was used by 45 percent of these users, and a third of them
played games online. Even with all the hype in the media, only
12 percent said they traded stocks online.

What does this mean to e-marketers? It means that if you're
constructing a site for goal-oriented consumers, you'd better
make sure you can help facilitate their seeking. Rather than
focus on entertainment, flash, and useless splash screens, the
most effective sites are those that help people get the
information they want when they need it. Straightforward data,
information that invites comparison, and straight talk are going
to win the day.

A client buddy of mine showed me his website which heralds his
retail location and attempts to sell nothing online. He said it
has been the biggest moneymaker in the history of his
35-year-old company. Then he apologized for its lack of glitter
and special effects. He asked how his site could be so
successful even though it lacked anything to add razzmatazz and
dipsydazzle.

Now, you know the answer.

======================

Jay Conrad Levinson is probably the most respected marketer in
the world. He is the inventor of "Guerrilla Marketing" and is
responsible for some of the most outrageous marketing campaigns
in history -- including the "Marlboro Man" -- the most
successful ad campaign in history. In his latest book, "Put
Your Internet Marketing on Steroids" Jay reveals how you can
use marketing steroids legally to make your business insanely
profitable.

Marketing On Steroids

Achieve Fame, Fortune and Immortality

Discover Ted Nicholas' secrets and you too can start the world's
best business and earn thousands -- even millions -- of dollars.

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How to Publish a Book and Sell a Million Copies

The now famous 3 hour, 15 minute roundtable discussion with today's top affiliate marketers where they lay out entire affiliate marketing systems and reveal all their short cuts, proven tactics, success stories, and guarded secrets, so you too can start to earn jumbo-size affiliate checks - includes the 63-page transcript of the entire discussion.

How to Make $100,000+ a Year With Affiliate Programs