Build A Website That Works

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Build A Website That Attracts Traffic

The main purpose of a website is to attract traffic and to be seen by the whole world! You may have the best product and the most good looking website, but if it's not being seen, it would be of no use to you and your business.

You main purpose when you build a website is to build a website that works

So, no matter how pretty you want it to look, you have to remind yourself that what you need to concentrate on the most is for your website to attract traffic, therefore, you website must not only be attractive, but it must be efficient.

If it's not, you might be the only one with may be a few friends of yours to ever see it.

Building Your Own Website 

Having you own website provides you with TONS of benefits as a network marketer, but building your own website can be quite overwhelming if you are just starting in the network marketing business.

Are you thinking that you cannot do it just because you don't know anything about building a website right now?

You might already know about how important is CONVERSION (the percentage of visitors your website receives) for an internet business. Well, with your own website you will be able to pin point your voice and own opinions where YOU want to, and this alone will lead to a much higher conversion.
The more conversion the more your website will be able to attract traffic.

Once you've learned the fundamentals it will be like swimming or riding a bike. You will be able to do it instinctively and easily.

Step #1 Create A Domain 

The first step you need to take to build a website that attract traffic is purchase a domain.

The cost of purchasing a domain is anywhere from $6.99-$19.99 per year. If you go to any domain sites, you will see that even if you haven't done that before it's as easy as 1.2.3.
Most domain merchants have a direct toll free number that you can call and they will guide you step by step or even do it for you while you are on the phone.

Make sure you purchase a domain that is RELEVANT to your product. A good thing to do before you purchase a domain is do a Google search of the keyword phrase you want to use. There are free keyword tools that you can use for that very purpose and for any other keywords search as a matter of fact. for you to try.
HERE is a keyword tool

Because of the fact that there are now millions of domains already purchased it takes sometimes a little work to find the adequate domain which would still be available. so keep trying until you find the right one, don't leave the site until you do. It will only make it more difficult the next time around.

Step #2 Hosting Your Website 

If you really want to do this business as a pro, at one point in time or anther you are going to need to host your website.

Web hosting is a service that allows you to put your website (domain name) on the internet. After you have registered a domain name, the next step is to find a web hosting service from a web hosting provider.

You can host unlimited amount of site for less than $10 per month.
Try Hostgator!

Web hosting is the housing, serving and maintaining of your website. There are 3 different types of web hosting services.
1) Shared web hosting,
2) dedicated server hosting and
3) Virtual private server hosting.

A shared web hosting is a multiple customer server and this is idle for beginners. The other two are for websites that generates millions of web pages views per day.
There are literally thousand of web hosting services, and their services are not all equal in quality. Even as a beginner you need to be informed on which ones are good or bad.

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Landing Pages 

A landing page is where your visitors land when they find your link and click on it. A landing page will increase and attract traffic to your website.

A good landing page can separate a marketer that is profitable from one that is not.

there are two types of landing page:
Review Style which contain products or services review, industry information or product comparison.
Testimonial Style Promotion of a product or service with testimonials on how the product has been benefiting people.

Review Landing Page 

Review style landing pages are more effective, because people are information hungry. If you give them a good review right then on your landing page,
they won't spend time looking around to compare your product to others.

People will find all the information they need right there, and you will have more chance that they will buy your product.

You need to have a captivating and relevant header and 3-7 products reviews.

1) Give a brief product description

Briefly describe the product with what it offers, why it is better or worse than other products,and add your recommendation.

2) Rank the products

Rank the product based on their attributes, based on effectiveness, guarantee, support, risk, and other attributes related to the specific product.

When you are ranking products be as precise as possible from #1 #2 #3 etc... so they won't be any ambiguity for your visitor. If there were you might lose them as they might continue their research elsewhere.

3) Include images of the products

Pictures break the text and make it more attractive and easy to read. Of course images must be relevant with the product.

4) Always give a point of exit

Give plenty of exit points for the visitor to go from your landing page to your merchant page. You can call them:
Click Here,
Buy Now or
Click Here To Learn More. These will greatly improve your click rate, because you are asking the visitor to perform an action.
And more click rate will increase your website traffic.

Testimonial Landing Page 

A good testimonial landing page should captivate the visitor's interest and answer all the questions they could potentially have such as, will the product improve my life? How does this product applies to my needs? are there some risk in purchasing the product? And so on.

A testimonial landing page should present ALL the benefits your product or service offers, underline the benefits individuals have experienced with the product, but never make up things that are not so. In the end, if you do it will come back to you with a vengeance with more unsatisfied costumers than sales.

I always make a point to be honest with my landing pages, and it has always been rewarding for me.

To optimize your landing page you have to make sure that you create an instant connection with people visiting your page, and this can only be done through your content and images.

Also, never underestimate the importance of relevancy in creating you landing page, since that alone will convert your visits into sales.

Squeeze Page 

A squeeze page is a single page designed to collect email addresses and names of your visitors using an opt-in auto-responder form. It is also called a Thank You page.

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by Sylviane_Nuccio

Build A Website That Works

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