Build Network Marketing Business

There are plenty of exceptions out there of network marketers that never really made realizations about those efforts that don't work, but still end up making lots of money in network marketing. This is mainly because they have managed their business using a shotgun approach. So in some ways they got lucky. In other ways, they had some of the thickest skin in dealing with the constant "NOs". Some people out there don't let anyone stop them from getting to where they want to go. But, a business built using a multiple-rifle approach will always outperform a shotgun-approach business given similar levels of tenacity and discipline.

Building a network marketing business will require some hard work. We all know this, but what has been taught so far is that you should take massive action with random techniques. Most system owners have taught their sponsored people that they should be out in their spare time talking to people everywhere they go; prospecting friends and family; and if that's not enough, they are taught to prospect vendors, too. Can you imagine how that conversation goes trying to sell the lady at the flower shop on a network marketing business? (don't forget to tell her she will be doing the same thing as you are doing with her)

Reality: Any upline telling you to strike up conversations everywhere you go is setting you up for the most intense session of rejection you can imagine. To boot, this upline has a marketing plan based on outdated methods that only serve to alienate you from many others.

The best way to build a business is with people who are actively looking to build a business with you. Think about it for a minute. Do you want to spend the rest of your network marketing career trying to convince people they need to build a business? Let's assume you are able to do this feat. Now, guess what, you have to now convince them that your opportunity is better than many of the others out there. Most sane people will go out and seek an opportunity after they have decided that this is what they want to do. What you may have done by convincing (if you can) this prospect to pursue a business opportunity is created more work for yourself. That's a hard business to build. Whoa!

Where I am writing this article, I can see a Wal-Mart. I ask you, has Wal-Mart recently sent someone to meet you at the coffee shop to tell you about their wares? I don't know what part of the country you live, but here in Denver, CO, they don't do that. They use clever methods to get me to come to them. I know many people have their negative views of this organization, but not many will disagree that they have been very successful with getting people to come to them. Kmart, I'm sure, has not benefited from Wal-Mart's successful marketing campaigns.
All that I am saying here is that it makes sense from a marketing perspective to get the prospect to come to you. It's easier; they come more pre-sold than a prospect you convinced; it's less stressful; and it builds faster.

I'll close here with a thought:
"I stare down the barrel of change and opportunity. Do I pull the trigger, or do I tuck the tail and run? Seriously!"

James C Hardy