Make Money Using The Bum Marketing Method
As a freelance writer, I see the value in bum marketing. It is a simple, foolproof method of generating income on the web, and requires a very few bits of knowledge to participate.
The bum marketing method is nothing new - us oldtimers just called it article marketing! Travis Sago embellished this to make it sound simple and easy to do. Trust me, it is The main difference between article marketing and bum marketing is this - bum marketing fpocuses on long-taik keyword phrases with a specific number of searches.
This lens will provide information, resources, tips and tricks for the bum marketer that wants to make more money. Ride along...
Table of Contents
- Bum Marketing Method on Squidoo
- Bum Marketing With Articles
- How NOT To Use The Bum Marketing Method
- Why Do We Use The Bum Marketing Method?
- The Power of Bum Marketing
- Doing Research
- Learning New Tricks
- PLR - Your Source For Articles
- News on Bum Marketing From The Blogosphere
- Reader Feedback
- Start To Write Your Article
- On Being Dumb in a No Dumb Zone
- A Bum Marketing Plan
- Bum Marketing Method Poll
- Bum Marketing & Squidoo
- Bum Marketing Method
- Beyond Bum Marketing
- Linking Strategies that Work
- Think Like Your Reader
- Bum Marketing on Steroids
- Putting It Together
- Doing Your Due Diligence on Google
- Never Write For Free
- Bum Marketing Video
- Bum Marketing - Where To find Product
- Article Writing - How Do I Begin the Process?
- Where Do You Begin Your Bum Marketing Efforts?
- Bum Marketing Without a Website
- Bum Marketing Method - Writing Articles
- Bum Marketing Method
- Bum Marketing Method
- Making the Bum Marketing Method Work For You
- Writing Articles
- More Bum Marketing News
- Related Links
Bum Marketing Method on Squidoo
Learning from colleagues
I built this lens quite some time ago with the thought in mind of supplying information to Internet marketers who don't have a ton of money to build huge PPC campaigns. As you can see, the only monetization scheme on the lens is a small block of Google Adsense at the top of the lens. I've been more interested in providing information than selling things to my readers.
The lens has been very successful. It has been in the number-one position on Google for a very long time. I don't spend a lot of time working on the lens because it is not a part of my income stream. However, my interest lies in the bum marketing method because of not only my work as a freelance writer, but because it is important to share information with people struggling to make a living online.
A long time ago, I had the pleasure to speak with Ed Thorpe, a marketer living in Florida. I was just beginning to get involved in Internet marketing, and like so many others struggling to figure how to make things work, I had no clue where to begin. Ed and I talked for a long time. He is very knowledgeable and gave me a lot of good advice. He asked me what I was good at. I told them that I have always been a writer, and it is not only my passion, but what I am good at. It took me a while to get that through my head, but when I decided to take Ed's advice, the money started flowing in.
I've never looked back. For the past three years, I have made my living writing. It is the kind of lifestyle that suits me best. I set my own hours, work when I feel like it and have the luxury of being able to travel and still work.
This year, I have decided to mix affiliate marketing into my income stream. Although I love writing, the work involves being tied to the computer for long hours each week. Because I know affiliate marketing is probably the best way to make money online, I began studying affiliate marketing through Wealthy Affiliate. I have always heard good things about Wealthy Affiliate. I'm a big believer in finding the best resource and making good use of it. Wealthy Affiliate fulfills that need. Through my interactions with WA, I came across a member with the odd user name of PotPieGirl.
Out of curiosity, I began following her on her blog. She is very resourceful and offers a lot of good information. Because she is a big believer in Squidoo, I took a lot of that information to heart. I have learned a great deal from her. Because affiliate marketing can make good use of Squidoo lenses, I followed a few of her suggestions in setting up campaigns on Squidoo. One of the best bits of information she provided me with was the method of checking keyword phrases for usability on Squidoo. Google has a rule that only two Squidoo lenses will be included in any search for a particular keyword phrase. PotpieGirl tells us to use these search parameters when deciding to build a lens: "your keyword phrase" "on squidoo". Doing so can save you a lot of hard work and wasted hours. If you input your keyword phrase and include the parameter "on squidoo" and find two Squidoo lenses already ranking for that phrase, it is pretty much a waste of your time to try to build Squidoo campaign around that phrase.
That is the reason why Bum Marketing Methods has stayed at the top of the search engines for so long. Obviously, it was blind luck for me to build this lens targeting the keyword phrase "bum marketing methods" before anyone else did.
I guess my point would be that it is important to educate yourself as much as it is doing the grunt work in any campaign. If I hadn't have taken the time to read PotPieGirl's advice on how to check my keyword phrases, there's little doubt that I would have set up a lot of campaigns that would never rank well. Something as simple as her suggestion is worth its weight in gold. As simple as it is, it will nevertheless save me hours of work. To an old guy like me, time is worth much more than money. Pay attention to those around you, and learn from their hard work. Being uninformed in the world of Internet marketing is no one's fault but your own. My philosophy on Internet marketing has always been to find a successful business model, learn from the mistakes of those who have gone before me, and do the same things that they are doing to be successful. You should do the same.
Bum Marketing With Articles
Getting the word out...
One of the things they never tell you all about bum marketing is that you need to write - and you need to write a ton of articles a day. Bum marketing is all about getting it out there. Your plan should be to saturate the market with a flood of articles based on longtail keywords that you have researched for the niche you plan on promoting.These long tail keyword phrases need to be tightly focused on the product you plan on promoting. Nothing will lose you money quicker than writing articles based on keyword phrases that have nothing at all to do with what you want to promote.
Your goal for the week when using bum marketing as a tool for affiliate marketing should be the minimum of five articles per day. Highly successful bum marketers like to get 50 articles a week to the article directories. I know the sounds like a lot. But in reality, by doing this, you are ensuring that you are saturating the niche you are promoting with your own articles.
The beauty of bum marketing is the fact that after six months of intensive labor, you have a ton of articles out there that are working for you every day. Before you know it, your affiliate commissions will be rising almost on a daily basis. This is where bum marketing pays off.
Although you may spend six months writing five articles a day, at the end of that six months you have 210 articles working for you. These articles are also working for you 24 hours a day. Therein lies the beauty of this system.
Many people scoff at bum marketing because they say it is much easier to run a pay per click campaign. There is truth in that. However, what they don't tell you is that you must be highly experienced in pay per click advertising if you don't want to take a bath. Another downside to pay per click advertising is the fact that you must constantly be tweaking keyword phrases, ad groups and constantly fussing with it. One wrong keyword phrase can put you in the poor house. There are lot of Internet marketers out there making good money by trying to teach you how to run a successful Adwords campaign. In the time it would take you to learn what you need to know to be successful with a pay per click campaign, you could have 500 articles out there working for you.
It stands to reason that to be successful in bum marketing you must learn to develop speed when writing articles. Personally, I use Dragon Naturally Speaking to create articles for my campaigns. Down the road I will show you this strategy in more detail. For now, focus on writing and getting the word out there.
How NOT To Use The Bum Marketing Method
Don't make these beginner mistakes
One of the smartest marketing ploys from my way of thinking was performed by Travis Sago, Father of Bum Marketing. Travis is a pretty savvy guy - he knows a lot about relationships and how people react to different situations. Travis hired Ken Leatherman, owner of 1ArticleADay.com,to write a daily article on relationships to promote his product The Magic of Making Up. He then emails them to his list on a daily basis via Ken.I have to think Travis knows how inherently lazy many new affiliate marketers are. By providing them with an article a day, his affiliate links are getting out there in record numbers. And that, as my Granny used to say, is where the cheese gets binding.
These new marketers are taking the articles from Ken and posting them to directories and on websites without making any changes at all. The reason I know this is because I get these articles from Ken, who is a personal friend of mine. The articles are well written. But the thing is, they must be rewritten to be relevant and not provide duplicate content, which is the bane of the article marketer. It is simply a race to see who gets the article on the directories first. That article will be relevant and not considered duplicate content, but the hundreds of others who are doing the same things with no edit are not helping themselves at all.
Always remember this - your content must not only be relevant, but unique. If you are simply pasting articles like Ken provides into the directories or on your site, you are setting yourself up to lose. That is not what we are in this for...
Why Do We Use The Bum Marketing Method?
Putting cash in your pocket with bum marketing
The only reason to apply the bum marketing method is to make affiliate sales. That is what the system is all about. Check out any affiliate program that you are interested in promoting. The great thing about the internet is your ability to find out information on just about anything.Many beginning marketers can't afford to buy every product they wish to promote, even though this is the best method. Owning and using an affiliate product makes sense, because you know the capabilities of the program and can address any deficiencies in a blog or review site. This build credibility and that leads to more sales.
The method I use is this - I go to Google, type in the name of the product I wish to promote and add the parameter "+ affiliate" without the quotes. I can then review any product I might wish to promote and also see any reviews and forum posts that show me if any person promoting that program is having problems. I did that just before writing this article and it prompted me to post my results here. Out of curiosity, I had visited other bum marketing lenses here on Squidoo to see what they are promoting. I picked a product, ran my search through Google, and immediately found that people were having trouble getting credited for the commissions on this particular product. Needless to say, I won't consider promoting it!
The best advice I can give to any new bum marketer is this - always check any possible problems with a product you wish to promote. If you begin to promote a product with success and find out that people are not satisfied with it, then your credibility as an affiliate marketer will suffer. Worse still, you will get hit where it hurts - in the pocketbook. Do your due diligence - you'll thank me later...
The Power of Bum Marketing
the proof of the pudding...
I have had this lens online for quite some time now, and I have not updated it regularly as I should. Yet, this lens remains on page 1 of Google for the keyword phrase "Bum Marketing Method" and has stayed in 3rd position for a very long time. I am writing this article to prove that the bum marketing method really works.
As I say in the intro, l bum marketing is what we old timers call article marketing. Actually, it is a bit different, in that the focus is on long tail keyword phrases that have a specific amount of searches and competing website.
In reality, that is how I do article marketing. I have articles on the first page of Google that I wrote in 2005. A search today on some articles I have on Ezinearticles.com reveals this. I have recently gotten into affiliate marketing, and I wanted to see how some of my old articles were doing.
I confess to being a professional writer. That has been my greatest passion since I have been old enough to pick up a pen. It also means I started writing back before there were computers and all the great tools we have today. Being a professional writer does not, however, prepare you for writing for the web. It was an art I needed to learn, and I have been writing professionally for the web for about 3 years now. It's a whole new ball game, and I know for a fact that there are much better web writers than me. I am still on the learning curve.
Travis Sago has made bum marketing a buzz word, and I know for a fact that Travis does well with bum marketing. He is a member, as I am, of Wealthy Affiliate, and his work on the web has made him a lot of money. One of the things I have learned over the years is to find a business model that is successful, and emulate that. So, in keeping with the tradition of bum marketing, and following in Travis' footsteps, I will continue to follow that path. You should, too...
Peace,
Charlie~
Doing Research
make it easy on yourself
I recently took on a large contract for a series of articles, and it keeps me hopping. The great part is the money is good, and I have a steady income.
Because writing articles for a DIY site is easy work, it goes well. But I often get stuck on a topic that is hard to find information on. What do I do in this case, and how does it relate to bum marketing?
I let Google do the work for me. so many people are unaware of what Google has to offer. One, I use Google Notebook extensively. It is great for keeping research organized, the cost is free, and all you need is a Google account.
Next, I make extensive use of the "highlight" feature on Google. I find this especially good for pages with a huge assortment of links. I recently was looking for a source of statistics for an article on motorcycle emissions, and the page I landed on had well over 1,000 links. By using Google highlighting, I was able to quickly skim the page and find my info. Another good feature of highlighting is determining both LSI and keyword density. By turning on highlighting, the keyword phrase you type into the Google search box is automatically highlighted, letting you know what density is on any page. This visual aspect of research is worth its weight in gold.
The simple and free research tools are the best to use. I suggest you get a Google Notebook as quickly as possible, use it to your advantage, and your research will go twice as well.
Peace,
Charlie
:D
Because writing articles for a DIY site is easy work, it goes well. But I often get stuck on a topic that is hard to find information on. What do I do in this case, and how does it relate to bum marketing?
I let Google do the work for me. so many people are unaware of what Google has to offer. One, I use Google Notebook extensively. It is great for keeping research organized, the cost is free, and all you need is a Google account.
Next, I make extensive use of the "highlight" feature on Google. I find this especially good for pages with a huge assortment of links. I recently was looking for a source of statistics for an article on motorcycle emissions, and the page I landed on had well over 1,000 links. By using Google highlighting, I was able to quickly skim the page and find my info. Another good feature of highlighting is determining both LSI and keyword density. By turning on highlighting, the keyword phrase you type into the Google search box is automatically highlighted, letting you know what density is on any page. This visual aspect of research is worth its weight in gold.
The simple and free research tools are the best to use. I suggest you get a Google Notebook as quickly as possible, use it to your advantage, and your research will go twice as well.
Peace,
Charlie
:D
Learning New Tricks
when you can't keep up
It amazes me how quickly your lens falls off ranking when you do not have the time to work on it. I am on vacation visiting my son and DIL right now, and have neglected the lens a bit, and find my rankings have fallen off tremendously.Taking care of a lens only needs your attention about 10 minutes a day. If you go a day or two without posting, you are gonna fall off the edge.
I read with great interest this morning a lens created by Jackclee wherein he has created a "squidbook", complete with TOC and a linking strategy. I am going to work on this throughout the week, between trips to the sites, pool parties, and cookouts.
Peace,
Charlie~
PS: I'm having a ball!
PLR - Your Source For Articles
saving time and making it work for you...
I'm wondering how many of you have a hard drive filled with tons of digital dust in the form of PLR articles. I collect them avidly, as they are a basis for articles for my bum marketing efforts. I can safely say that I have over 10,000 PLR articles on my HD. Anyone who has been into IM for any period of time collects them like I do.
The funny part of this is that some surveys show that 95% of people who buy or download PLR articles never do anything with them. Don't know how accurate this number is, but I can safely bet it is pretty close to reality.
I got a bit bored last night and went through some of my PLR. I keep them in a separate folder on my HD so that they are easily accessible. Almost all of them are niche related. There is everything from articles on home schooling to the art of cigar smoking, and I am betting if I do some keyword research, I will find a great niche for bum marketing.
Many of the PLR articles are poorly written. Actually, this is to our advantage. We can take these articles, clean up the English and grammar, and market to our heart's content.
Here is a trick - open a PLR article in MS Word. Use the synonyms feature in Word by selecting a noun and right clicking - synonyms. An article can be changed in a hurry. You clean up the language, rewrite about 30%, and you have a winner. Run it through Copyscape for the first few of your articles you redo and see if there is a chance of duplicate content. You can judge fairly quickly using that method to determine if enough changes have been made.
One bit of advice. When using PLR articles, always check the rights you should be receiving with the articles. If you did not receive this license with the articles when you downloaded them, I would be very hesitant to use them. Better safe than sorry...
Take some time this weekend and see what you have. You may be pleasantly surprised. After reviewing your stash, go to the SE's and do a little bum marketing research. You're halfway there...
Peace,
Charlie~
The funny part of this is that some surveys show that 95% of people who buy or download PLR articles never do anything with them. Don't know how accurate this number is, but I can safely bet it is pretty close to reality.
I got a bit bored last night and went through some of my PLR. I keep them in a separate folder on my HD so that they are easily accessible. Almost all of them are niche related. There is everything from articles on home schooling to the art of cigar smoking, and I am betting if I do some keyword research, I will find a great niche for bum marketing.
Many of the PLR articles are poorly written. Actually, this is to our advantage. We can take these articles, clean up the English and grammar, and market to our heart's content.
Here is a trick - open a PLR article in MS Word. Use the synonyms feature in Word by selecting a noun and right clicking - synonyms. An article can be changed in a hurry. You clean up the language, rewrite about 30%, and you have a winner. Run it through Copyscape for the first few of your articles you redo and see if there is a chance of duplicate content. You can judge fairly quickly using that method to determine if enough changes have been made.
One bit of advice. When using PLR articles, always check the rights you should be receiving with the articles. If you did not receive this license with the articles when you downloaded them, I would be very hesitant to use them. Better safe than sorry...
Take some time this weekend and see what you have. You may be pleasantly surprised. After reviewing your stash, go to the SE's and do a little bum marketing research. You're halfway there...
Peace,
Charlie~
News on Bum Marketing From The Blogosphere
See what others are saying...
Often, we need more information if we do not find what we look for on a lens. The blogosphere is the best way to do this. Instead of searching, we add the RSS feed from Google to provide any more information you might seek.
Fetching RSS feed... please stand byReader Feedback
Charlie43 wrote...
in reply to Ofthemix I appreciate your comments on my lens. Don't give up on your efforts, but instead work smarter, not harder. It costs nothing to write a 250-300 word article that is related to your keywords, and post to directories. I almost always use EzineArticles.com and GoArticles.com for my bum marketing efforts, and have good results. Beginning in bum marketing, I think it a good idea to use as many directories as you have time to post to. Keep the faith...
Peace,
Charlie~
:D
Posted May 19, 2009
Ofthemix wrote...
I love your lense. It is incredibly informative for a new bum marketer like me. I was on the verge of giving up, but your lense along with a few other websites has put me back on the right track. Priceless.
Posted May 18, 2009
Charlie43 wrote...
in reply to hhaynes82 It may seem a contradiction at first glance. The focus of the article mentioning Associated Content is on the writer never working for free. By putting non-exclusive articles on AC, and getting paid for them, the article can still be used as content for a blog or website. I would of course recommend putting a bit of a "spin" on the article for other uses. If content is sold to AC as exclusive, then they own the rights. Perhaps I should have been a bit more clear?
Thanks for your feedback, and pointing this out to me.
C~
Posted April 25, 2009
hhaynes82 wrote...
Hmmm, in one piece you say,
"Bum Marketing is a numbers game. I know of many marketers making 250 -300 dollars a day bum marketing, and it just is not hard to do. You need to focus mostly on writing."
But in an earlier piece you recommend Associated Content, where you make only $160 a week...
I see a contradiction here...
Posted April 25, 2009
Start To Write Your Article
the very basics...
Here is our outline:
Topic (1 sentence)
Summary (2 -5 sentences)
Introduction (1 paragraph)
Body Of Article (3 or 4 paragraphs)
Wrap It Up (1 paragraph)
Resource Box (2 - 3 sentences)
Using the article summary, we break it down like this: Topic is of course your title. Use Advanced Marketing Institute to analyze your headline. Get in the habit of doing this when starting out. Soon, your titles will become second nature. I use this resource daily, and it has been very helpful.
The summary of the article will be an abstract of your article. As many article directories require this, be very careful with wording, and attempt to get every detail in this as you can. It is the leadin for the article, so be careful here. You will be limited in the amount of information you can provide.
When you begin to write your article, you will give the introduction in the first paragraph. Using anecdotes or analogies here is very appropriate, and gives a good lead in. This is your best shot at gaining your readers interest. Use you best conversational tone. When writing, write as you speak. it gives more credibility to your work. The reader will instantly see your interest and passion in your writing. Be passionate about what you write about. I can talk for hours about writing, but certainly can't meaningfully talk about installing kitchen cabinets, which I know little about. By now, your word count should be around 175-200 words.
In the body of the article, clearly and precisely explain your subject, your knowledge of it, and helpful points for the reader. Don't go off on a tangent here. Try to stay as focused as you can, and yet still maintain your word count. Try your best to not be wordy. Keep sentences short and to the point. You should now be at 300 to 350 word count.
Wrap up the article. Summarize, giving your best points. Be sure you have answered any questions the reader might have. Give a call to action here, possibly with appropriate links. You should now be at around 400-500 words in count.
The resource box is your chance to be a star. Be very careful with this, as it is the call to your reader to take action. Get in the habit of reading resource boxes in articles. Be mindful of the ones that draw you in and make you take action. Copy the method that works ON you!
Finer points abound. More news at 11...
Peace,
Charlie~
:D
Topic (1 sentence)
Summary (2 -5 sentences)
Introduction (1 paragraph)
Body Of Article (3 or 4 paragraphs)
Wrap It Up (1 paragraph)
Resource Box (2 - 3 sentences)
Using the article summary, we break it down like this: Topic is of course your title. Use Advanced Marketing Institute to analyze your headline. Get in the habit of doing this when starting out. Soon, your titles will become second nature. I use this resource daily, and it has been very helpful.
The summary of the article will be an abstract of your article. As many article directories require this, be very careful with wording, and attempt to get every detail in this as you can. It is the leadin for the article, so be careful here. You will be limited in the amount of information you can provide.
When you begin to write your article, you will give the introduction in the first paragraph. Using anecdotes or analogies here is very appropriate, and gives a good lead in. This is your best shot at gaining your readers interest. Use you best conversational tone. When writing, write as you speak. it gives more credibility to your work. The reader will instantly see your interest and passion in your writing. Be passionate about what you write about. I can talk for hours about writing, but certainly can't meaningfully talk about installing kitchen cabinets, which I know little about. By now, your word count should be around 175-200 words.
In the body of the article, clearly and precisely explain your subject, your knowledge of it, and helpful points for the reader. Don't go off on a tangent here. Try to stay as focused as you can, and yet still maintain your word count. Try your best to not be wordy. Keep sentences short and to the point. You should now be at 300 to 350 word count.
Wrap up the article. Summarize, giving your best points. Be sure you have answered any questions the reader might have. Give a call to action here, possibly with appropriate links. You should now be at around 400-500 words in count.
The resource box is your chance to be a star. Be very careful with this, as it is the call to your reader to take action. Get in the habit of reading resource boxes in articles. Be mindful of the ones that draw you in and make you take action. Copy the method that works ON you!
Finer points abound. More news at 11...
Peace,
Charlie~
:D
On Being Dumb in a No Dumb Zone
being old has some disadvantages
I have often wondered why there have been so few comments on the lens. A few have showed up lately, and I was okay with that. However, tonight I was doing a bit of tweaking on the lens, moving the guestbook up further for greater visibility, when I discovered 4 pages of comments I hadn't approved yet. Approved? Duh! It seems I don't either see to well any more (true) or don't know how to follow any instructions on something new. Obviously, I have it set up in my module to approve comments as they are written.I am feeling particularly stupid, and apologize to all the great folks who have commented on the lens. Guess I will go and wipe the egg off my face now...
Peace,
Charlie~
A Bum Marketing Plan
going for the gold
I mentioned earlier on in the lens about a program that I am interested in. Sam, the gentleman who contacted me via the lens, has set me up with his program. It begin last week, and is a 12 week program in lessons that are easy to understand and provide exact information on what to do in bum marketing.
What I have seen thus far impresses me. It is obvious that he has put a lot of effort into the program, and a big drawing factor for me is the fact that he focuses on doing things with free resources - a very vital part of bum marketing. Remember, bum marketing is an approach to marketing that even a "bum" can do. Sam is going down that road.
I plan on spending a week or two with this program, and if it looks like a good resource, will post it here. I am a bit leery of posting anything that I don't consider to be a big advantage to the reader. But I like what I see thus far. Stay tuned...
Peace,
Charlie~
What I have seen thus far impresses me. It is obvious that he has put a lot of effort into the program, and a big drawing factor for me is the fact that he focuses on doing things with free resources - a very vital part of bum marketing. Remember, bum marketing is an approach to marketing that even a "bum" can do. Sam is going down that road.
I plan on spending a week or two with this program, and if it looks like a good resource, will post it here. I am a bit leery of posting anything that I don't consider to be a big advantage to the reader. But I like what I see thus far. Stay tuned...
Peace,
Charlie~
Bum Marketing Method Poll
What Do You Want To Know?
A poll on the Bum Marketing Method
Loading poll. Please Wait...
Bum Marketing & Squidoo
take advantage...
I have been experimenting with Squidoo here to see what my results would be. I purposely took a few days off to see what the results would be. In these few days, my lensrank has fallen to #495, down from #137, and my standing in category is now #9, down from #4. I have also dropped from the #3 position to #13 in the SERP's. Who said internet marketing is easy?
This shows me the popularity of Squidoo as a bum marketing tool. Previously, I had posted something on a daily basis, taking about 15 minutes a day to do so. It worked for me very well, and I will continue on that strategy. Letting your Squidoo lens slide will take cash off the table...
Today, I watched a review of Squidoo from a bum marketers perspective. Published by Travis Sago, it shows how well Squidoo lenses do in the bum marketing field. It is of course a lead in to a website that Travis is affiliated to, but the information is a real eye opener. Check it out...
Peace,
Charlie~
This shows me the popularity of Squidoo as a bum marketing tool. Previously, I had posted something on a daily basis, taking about 15 minutes a day to do so. It worked for me very well, and I will continue on that strategy. Letting your Squidoo lens slide will take cash off the table...
Today, I watched a review of Squidoo from a bum marketers perspective. Published by Travis Sago, it shows how well Squidoo lenses do in the bum marketing field. It is of course a lead in to a website that Travis is affiliated to, but the information is a real eye opener. Check it out...
Peace,
Charlie~
Bum Marketing Method
some basic information
I have been remiss in letting people know where to go to find the source for bum marketing. Several emails have prompted me to answer a few questions, and to provide for my readers information that is useful for them.
Travis Sago coined the term "bum marketing." Travis has actually made a spin on the very effective marketing strategy of article writing. His wife Jeannie made the comment that his strategy was so simple, that a literate bum off the streets could make a living at it. Hence, bum marketing.
One question I received was from Roseanne Barry. I quote her here: "So what do you suggest for some-one who has just set up a web site selling, well here take a look at Eye Candy Ebooks My heads just overloaded with info eg: The moneys in the list -what list? Google adwords and adsence??? SEO??? I'm ready to give up!! any tips please and now bum marketing method !!" --Roseanne Berry."
Roseanne, like so many others, is struggling with information overload. My best suggestion for any new marketer or anyone interested in making money on the web is to learn everything they can about a strategy, employ that knowledge to their internet activities, and go on to the next after learning the most they can about each strategy.
This is why I advocate for bum marketing. You do not need a website, although it is helpful, you can make almost instant cash, and there are a lot of methods available. I hope to cover as many as I can here.
To Roseanne: a shameless plug for your new site!
Peace,
Charlie~
:D
Travis Sago coined the term "bum marketing." Travis has actually made a spin on the very effective marketing strategy of article writing. His wife Jeannie made the comment that his strategy was so simple, that a literate bum off the streets could make a living at it. Hence, bum marketing.
One question I received was from Roseanne Barry. I quote her here: "So what do you suggest for some-one who has just set up a web site selling, well here take a look at Eye Candy Ebooks My heads just overloaded with info eg: The moneys in the list -what list? Google adwords and adsence??? SEO??? I'm ready to give up!! any tips please and now bum marketing method !!" --Roseanne Berry."
Roseanne, like so many others, is struggling with information overload. My best suggestion for any new marketer or anyone interested in making money on the web is to learn everything they can about a strategy, employ that knowledge to their internet activities, and go on to the next after learning the most they can about each strategy.
This is why I advocate for bum marketing. You do not need a website, although it is helpful, you can make almost instant cash, and there are a lot of methods available. I hope to cover as many as I can here.
To Roseanne: a shameless plug for your new site!
Peace,
Charlie~
:D
Beyond Bum Marketing
taking it one step further...
If you have followed this lens at all, you might be having thoughts running through your head about countless hours of drudgery doing nothing but article writing and submitting to article directories. Don't ever let anyone tell you that internet marketing is a push button deal - push button A, and watch your bank account fill up! Nothing is further from the truth. You gotta pay your dues, folks...
I am working on a script to help the bum marketer take his work to a new level. if all goes well, it will be available within a week or two, and I will post the results here. If you have been in the game as long as I have, you see the winds of change sweeping over internet marketing. I see it as a good thing. People are so sick and tired of being scammed and taken for a ride, and there are a growing number of marketers - including myself - that know it needs to stop. My plans are geared towards that end.
I am also reviewing in the next few weeks a course designed by a marketer who approached me because of this lens. His mission is to eliminate some of the drudgery of bum marketing. I won't go into detail because I have not reviewed this package yet, but it looks very promising. Stay tuned - news at 11...
Peace,
Charlie~
:D
I am working on a script to help the bum marketer take his work to a new level. if all goes well, it will be available within a week or two, and I will post the results here. If you have been in the game as long as I have, you see the winds of change sweeping over internet marketing. I see it as a good thing. People are so sick and tired of being scammed and taken for a ride, and there are a growing number of marketers - including myself - that know it needs to stop. My plans are geared towards that end.
I am also reviewing in the next few weeks a course designed by a marketer who approached me because of this lens. His mission is to eliminate some of the drudgery of bum marketing. I won't go into detail because I have not reviewed this package yet, but it looks very promising. Stay tuned - news at 11...
Peace,
Charlie~
:D
Linking Strategies that Work
when banners aren't enough...
One thing to remember when writing any article is always allow for a good linking strategy. This makes your article appear more relevant to the search engines, and puts your reader's focus into what you are saying. Many marketers think a simple banner on their site is useful, and helps them to generate income. Obviously, you can't include a banner with an article submitted to an article directory, but you should also be posting relevant content to a blog or landing page set up for marketing purposes. Long gone are the days of "thin sites" set up for affiliate marketing. Google just plain doesn't like them, and many have disappeared from the SERP's. A good site should contain at least 10-20 pages to be relevant.
We know that Google serves up relevant ads based on the subject matter of your site. If you have a site that focuses on the Apple Ipod, and you are being served ads that relate to blogging or making money online, then your linking strategy is not working. Your wish is to have your readers clicking on ads that pertain to the Apple Ipod, so content and linking strategies on your site should always pertain to this.
Adding relevant links in the body of your article is essential. Although it can be time consuming, the results you get from doing so is well worth it. Internal links on your site, links to relevant product, and links to relevant content on your site work well for you. In our above example, the text link in your content should point to the Apple Ipod you may be reviewing. You have the reader's attention, so linking to the product you are promoting through text links is all that more important, and can result in sales. It is natural for many surfers to click on a link in the body of the article rather than looking all over your site at ads and banners. If they aren't, then your content isn't holding their attention.
Linking strategies are important in any campaign. It is essential that you track every change you make in any of your marketing strategies, and find out what is working and what is not. Doing so means the difference between success and failure.
Peace,
Charlie~
:D
We know that Google serves up relevant ads based on the subject matter of your site. If you have a site that focuses on the Apple Ipod, and you are being served ads that relate to blogging or making money online, then your linking strategy is not working. Your wish is to have your readers clicking on ads that pertain to the Apple Ipod, so content and linking strategies on your site should always pertain to this.
Adding relevant links in the body of your article is essential. Although it can be time consuming, the results you get from doing so is well worth it. Internal links on your site, links to relevant product, and links to relevant content on your site work well for you. In our above example, the text link in your content should point to the Apple Ipod you may be reviewing. You have the reader's attention, so linking to the product you are promoting through text links is all that more important, and can result in sales. It is natural for many surfers to click on a link in the body of the article rather than looking all over your site at ads and banners. If they aren't, then your content isn't holding their attention.
Linking strategies are important in any campaign. It is essential that you track every change you make in any of your marketing strategies, and find out what is working and what is not. Doing so means the difference between success and failure.
Peace,
Charlie~
:D
Think Like Your Reader
how surfers use the search engines...
I've been doing some research lately just to see how folks are searching for information and product. I think that we, as marketers, do not look at the internet like so many consumers do. We tend to look at it from a marketing point of view, and not from the position of how surfers are using the search engines.
Point in fact - if you are targeting the phrase "dog house" then you will find competition to be way over what you wish it to be from your marketing standpoint. It returns 73,700,000 competing sites, and there is no way you can go there and make money. So we, as marketers, drill down, and find the phrase "dog house for big dog." This returns 3,450,000 competing sites. Four million is still out of our range.
Here is where we need to step back and consider what our readers are really looking for. How about "how to build a dog house for a big dog?" We get a return of 16,000,000 searches. By now we are getting a big frustrated and are ready to give up hope of making any money in this niche.
I have always advised that marketers think like surfers. When we target a phrase, we use quotes to get an exact match. The average surfer wouldn't even know why this is done. And Buffy and Spanky aren't looking for plans for a dog house. They want to house their Rottweiler, Twinky. So this lovable pair is going to search on a phrase such as "how to build a dog house for a rottweiler."
They aren't going to use the quotes to search, and they are going to find only 503,000 competing sites, well with in the range of the seasoned marketer to make money from. From a marketers point of view, this return shows nine Google ads on the page, an indication that money is being made with this phrase.
Remember your reader. Speak to them in their language, and don't try to shove a product down their throat. Even the average surfer can spot a come on very quickly. Instead, rely on a well written article, and a well defined bio box to get you the clicks you want.
Point in fact - if you are targeting the phrase "dog house" then you will find competition to be way over what you wish it to be from your marketing standpoint. It returns 73,700,000 competing sites, and there is no way you can go there and make money. So we, as marketers, drill down, and find the phrase "dog house for big dog." This returns 3,450,000 competing sites. Four million is still out of our range.
Here is where we need to step back and consider what our readers are really looking for. How about "how to build a dog house for a big dog?" We get a return of 16,000,000 searches. By now we are getting a big frustrated and are ready to give up hope of making any money in this niche.
I have always advised that marketers think like surfers. When we target a phrase, we use quotes to get an exact match. The average surfer wouldn't even know why this is done. And Buffy and Spanky aren't looking for plans for a dog house. They want to house their Rottweiler, Twinky. So this lovable pair is going to search on a phrase such as "how to build a dog house for a rottweiler."
They aren't going to use the quotes to search, and they are going to find only 503,000 competing sites, well with in the range of the seasoned marketer to make money from. From a marketers point of view, this return shows nine Google ads on the page, an indication that money is being made with this phrase.
Remember your reader. Speak to them in their language, and don't try to shove a product down their throat. Even the average surfer can spot a come on very quickly. Instead, rely on a well written article, and a well defined bio box to get you the clicks you want.
Bum Marketing on Steroids
consider this...
The biggest focus in bum marketing is writing. To many this can seem a daunting, boring task. Not everyone likes to write like I do. We know as marketers, however, that bum marketing is a real good thing, and is one that can have you in profit in a very short time.
So consider this - you have been writing at the very least 3 articles a day, posting them to article directories, and you are seeing the traffic beginning to come in. Things are looking up, and you continue to write. In a very short while, you have a ton of articles on your HD, and this gives you added value. How's that, you ask? Take these articles, build an ebook, and market it. I have a plan in place to do just that, and will continue along these lines in upcoming posts...
Peace,
Charlie~
:D
So consider this - you have been writing at the very least 3 articles a day, posting them to article directories, and you are seeing the traffic beginning to come in. Things are looking up, and you continue to write. In a very short while, you have a ton of articles on your HD, and this gives you added value. How's that, you ask? Take these articles, build an ebook, and market it. I have a plan in place to do just that, and will continue along these lines in upcoming posts...
Peace,
Charlie~
:D
Putting It Together
beginning to write...
We have discussed keyword research, using the search engines, and think we have a good niche. Time to test the waters.
I recommend that starting out, you use 3 article directories for your submissions. This is really a time factor thing until you become adept at writing for the web. I would use Ezine Articles, Go Articles, and Searchwarp to begin with. These are in my opinion the best directories for the beginning bum marketer to start with. You can add more directories in later when you are more comfortable with submissions.
Writing for the web is much different than writing for pleasure. Although I have been writing for many years, I needed to make the transition into article marketing. Thankfully, there is no big learning curve!
This is the structure we will use:
Topic (1 sentence)
Summary (2 -5 sentences)
Introduction (1 paragraph)
Body Of Article (3 or 4 paragraphs)
Wrap It Up (1 paragraph)
Resource Box (2 - 3 sentences)
So where do we get this information for our article? Stay tuned. News at 11...
Peace,
Charlie~
I recommend that starting out, you use 3 article directories for your submissions. This is really a time factor thing until you become adept at writing for the web. I would use Ezine Articles, Go Articles, and Searchwarp to begin with. These are in my opinion the best directories for the beginning bum marketer to start with. You can add more directories in later when you are more comfortable with submissions.
Writing for the web is much different than writing for pleasure. Although I have been writing for many years, I needed to make the transition into article marketing. Thankfully, there is no big learning curve!
This is the structure we will use:
Topic (1 sentence)
Summary (2 -5 sentences)
Introduction (1 paragraph)
Body Of Article (3 or 4 paragraphs)
Wrap It Up (1 paragraph)
Resource Box (2 - 3 sentences)
So where do we get this information for our article? Stay tuned. News at 11...
Peace,
Charlie~
Doing Your Due Diligence on Google
more keyword hints...
When you have determined that the niche you wish to promote is a profitable one, the next thing you might want to do is to go to Google, run your keyword phrase in quotes, and take a good look at the results. You will only be interested in about the top five.
One of the first things I look for is to see if anyone has a link for my phrase on Ezine Articles If you see several links near the top for your keyword phrase posted at Ezine Articles, then give your keyword phrase more careful consideration. It is a sure bet that another bum marketer is targeting that keyword phrase.
Looking to the top few links, do you see that the phrase might be residing in a subfolder on the top site? An example: Say you are targeting "weight loss plan" and you see that the top link is on a site that goes like this: http://www.girlstuff.com/weightlossplan.html. If so, then be assured that if you set up a site that is like this: http://www.weightlossplan.net, then you stand a much better chance with Google than someone who has tacked on this keyword phrase as an afterthought.
Go to that top listed site. Check their page source, and take a look at the structure of the page. Is the title "weight loss plan" or something else? Is it in the meta keywords tag? A little knowledge of SEO goes a long way here, folks. Take the time to know your targeted niche, but take more time knowing your competition...
Peace,
Charlie~
One of the first things I look for is to see if anyone has a link for my phrase on Ezine Articles If you see several links near the top for your keyword phrase posted at Ezine Articles, then give your keyword phrase more careful consideration. It is a sure bet that another bum marketer is targeting that keyword phrase.
Looking to the top few links, do you see that the phrase might be residing in a subfolder on the top site? An example: Say you are targeting "weight loss plan" and you see that the top link is on a site that goes like this: http://www.girlstuff.com/weightlossplan.html. If so, then be assured that if you set up a site that is like this: http://www.weightlossplan.net, then you stand a much better chance with Google than someone who has tacked on this keyword phrase as an afterthought.
Go to that top listed site. Check their page source, and take a look at the structure of the page. Is the title "weight loss plan" or something else? Is it in the meta keywords tag? A little knowledge of SEO goes a long way here, folks. Take the time to know your targeted niche, but take more time knowing your competition...
Peace,
Charlie~
Never Write For Free
get paid for your efforts...
As a freelance writer, I sometimes get hung up on the idea that I will never write for free. Everything I produce has to earn an income, either now, or down the road. It is just the marketer in me, I guess...
How does this relate to bum marketing, you ask? Quite elementary, dear Watson. If you are writing as a bum marketer, then you are producing at least 3 articles a day towards your goal - preferably 10. Although each article is 400-500 words, it equals cash in pocket. How? Simple. Click the banner and go to Associated Content and post your stuff.
You can post each article as non-exclusive content on this site, and they will pay you for your article. Generally, they pay between $3 & $4 per article. Writing 10 articles a day equals 30 bucks. Times that by 6, and you put 180 bucks in your pocket each week. Not worth the effort, you say? Get this - Associated Content pays the mortgage on the 114 year old livery stable where I reside. Think on it...
Peace,
Charlie~
How does this relate to bum marketing, you ask? Quite elementary, dear Watson. If you are writing as a bum marketer, then you are producing at least 3 articles a day towards your goal - preferably 10. Although each article is 400-500 words, it equals cash in pocket. How? Simple. Click the banner and go to Associated Content and post your stuff.
You can post each article as non-exclusive content on this site, and they will pay you for your article. Generally, they pay between $3 & $4 per article. Writing 10 articles a day equals 30 bucks. Times that by 6, and you put 180 bucks in your pocket each week. Not worth the effort, you say? Get this - Associated Content pays the mortgage on the 114 year old livery stable where I reside. Think on it...
Peace,
Charlie~
Bum Marketing Video
seeing is believing...
This module will feature pertinent videos on bum marketing.
Bum Marketing - Where To find Product
begin with Clickbank...
For the beginning bum marketer, the best place to go to find product is Clickbank. If you have identified your niche, then starting with Clickbank and then moving upwards as success grows is your best bet.
Grab an account with Clickbank if you haven't already done so. You will then have access to thousands of different products, and can almost always find one to fit your niche.
Once you are familiar with Clickbank, and have created an account, look for product in your niche. You will see a box like this:
Here, you can search by category, popularity, and keyword.
When you decide that you have found a product that interests you and speaks to your niche, consider the stats of the items found. Under the product description, and the information about it, you will see the stats that are relevant to this particular product. This list is from the "Graphics" subcategory.
(These item descriptions have been shortened to facilitate presentation)
You will see that item one has a payout of $16.36, a commission of 50%, and 72 percent of sales is from affiliates. The last term, gravity, at 150.84 tells us that this constantly changing value goes up when more unique affiliates have made money from selling it. For bum marketers, we will look at product with a gravity between 10-70.
Of the two products in this list, number two is a better choice for the bum marketer. Not only does it pay out more ($32.09) but it has a low affiliate referral rate, and a gravity of 7.23. Not exactly where we want it to be but still a better choice than the number one product.
Internet marketing, for whatever reason, is a game of numbers. Always remember that when using any method, whether it is affiliate marketing, article writing, or plain vanilla bum marketing...
Peace,
Charlie~
Grab an account with Clickbank if you haven't already done so. You will then have access to thousands of different products, and can almost always find one to fit your niche.
Once you are familiar with Clickbank, and have created an account, look for product in your niche. You will see a box like this:
Here, you can search by category, popularity, and keyword.
When you decide that you have found a product that interests you and speaks to your niche, consider the stats of the items found. Under the product description, and the information about it, you will see the stats that are relevant to this particular product. This list is from the "Graphics" subcategory.
(These item descriptions have been shortened to facilitate presentation)
You will see that item one has a payout of $16.36, a commission of 50%, and 72 percent of sales is from affiliates. The last term, gravity, at 150.84 tells us that this constantly changing value goes up when more unique affiliates have made money from selling it. For bum marketers, we will look at product with a gravity between 10-70.
Of the two products in this list, number two is a better choice for the bum marketer. Not only does it pay out more ($32.09) but it has a low affiliate referral rate, and a gravity of 7.23. Not exactly where we want it to be but still a better choice than the number one product.
Internet marketing, for whatever reason, is a game of numbers. Always remember that when using any method, whether it is affiliate marketing, article writing, or plain vanilla bum marketing...
Peace,
Charlie~
Article Writing - How Do I Begin the Process?
taking the first step...
Article writing is like every other worthwhile endeavor. Remember the old adage, "the longest journey begins with the first step." The first step in article writing is going to be creating a title for your article that works.
The biggest part of bum marketing is article writing. To get your reader to stay more than 3 seconds on your page, you will need a catchy article that draws them in. There are two steps to this.
Always use your keyword phrase in the title. In this instance, my keyword phrase is "article writing" and it is the first two words in the title. Your keyword phrase should also be included as close to the beginning of the first paragraph as you can get it. Secondly, you want to have a title that has high emotional value to the reader. A title will elicit three responses from a reader - intellectual, emphatic, and spiritual. Each has its own value, but is measured in a way that gives balance to your title, and achieves the response you wish.
Try this - the next time you write an article, and think you have a very good title that elicits the response you desire, go to Headline Analyzer to see if you are right. It may surprise you...
Peace,
Charlie~
The biggest part of bum marketing is article writing. To get your reader to stay more than 3 seconds on your page, you will need a catchy article that draws them in. There are two steps to this.
Always use your keyword phrase in the title. In this instance, my keyword phrase is "article writing" and it is the first two words in the title. Your keyword phrase should also be included as close to the beginning of the first paragraph as you can get it. Secondly, you want to have a title that has high emotional value to the reader. A title will elicit three responses from a reader - intellectual, emphatic, and spiritual. Each has its own value, but is measured in a way that gives balance to your title, and achieves the response you wish.
Try this - the next time you write an article, and think you have a very good title that elicits the response you desire, go to Headline Analyzer to see if you are right. It may surprise you...
Peace,
Charlie~
Where Do You Begin Your Bum Marketing Efforts?
keep it simple...
Obviously, one of the first thing to do is to find a profitable niche. Bum marketers always look for long tail keyword phrases that have little or no competition to speak of. a keyword phrase such as "golf tips" get a return in the SERP's of over 46 million hits. No one can compete with those kind of odds, unless you want to take on Tiger Woods!
But what about digging deeper? Look at keyword phrases in the golf tip niche that are getting less searches. For example, the keyword phrase "golf tips for beginners" drops down to a little over 1 million searches in the engines. This is still pretty high, so lets dig deeper.
Think about golf in general, and specifically golf tips. what is your biggest issue with golf? What about sand traps? Lets try the phrase "golf tips for getting out of a sand trap." This returns a search results of 207,000, a number you can easily compete with. Refine your search to get the most out of bum marketing.
But what about digging deeper? Look at keyword phrases in the golf tip niche that are getting less searches. For example, the keyword phrase "golf tips for beginners" drops down to a little over 1 million searches in the engines. This is still pretty high, so lets dig deeper.
Think about golf in general, and specifically golf tips. what is your biggest issue with golf? What about sand traps? Lets try the phrase "golf tips for getting out of a sand trap." This returns a search results of 207,000, a number you can easily compete with. Refine your search to get the most out of bum marketing.
Bum Marketing Without a Website
It doesn't get much easier!
One of the best things about bum marketing is the fact that not even a website is needed to make a regular income with the method. Using an affiliate site as your landing page works just as well. But, hold it! you might say. A lot of article directories won't let you do that!
That may be true. But you CAM drive traffic to a blog, set up for free at Blogger.Com or Wordpress.Com, with no hosting fees and a drop dead easy interface to work with. Blogging is my marketing strategy of choice. I can change it on the fly, can post to it through other applications, such as Orwell Pro and ScribeFire, and I always have fresh content.
Consider a blog for the bum marketing method. WordPress can be downloaded for free, and a 10 year old can set ua a blog at Blogger.Com. Remember the "bum" in bum marketing...
Peace,
Charlie~
That may be true. But you CAM drive traffic to a blog, set up for free at Blogger.Com or Wordpress.Com, with no hosting fees and a drop dead easy interface to work with. Blogging is my marketing strategy of choice. I can change it on the fly, can post to it through other applications, such as Orwell Pro and ScribeFire, and I always have fresh content.
Consider a blog for the bum marketing method. WordPress can be downloaded for free, and a 10 year old can set ua a blog at Blogger.Com. Remember the "bum" in bum marketing...
Peace,
Charlie~
Bum Marketing Method - Writing Articles
Just do it!
I try to spend time on the forums each day to keep on top of what is going on in the world of bum marketing. It saddens me to see so many people ranting that they just cannot write articles, and are helpless to do anything about it.
Many marketers have a ton of PLR articles on their HD begging for the chance to be put up on your server and make you some money in the process. If you have a ton of PLR articles in your niche, try this - open the article in your favorite plain vanilla text editor. Put a ton of white space between the paragraphs. Then, go up above the first paragraph, and rewrite in your own words. It doesn't get any simpler than that. Give it a try, and soon you will be writing on your own!
Drive on...
Peace,
Charlie~
:D
Many marketers have a ton of PLR articles on their HD begging for the chance to be put up on your server and make you some money in the process. If you have a ton of PLR articles in your niche, try this - open the article in your favorite plain vanilla text editor. Put a ton of white space between the paragraphs. Then, go up above the first paragraph, and rewrite in your own words. It doesn't get any simpler than that. Give it a try, and soon you will be writing on your own!
Drive on...
Peace,
Charlie~
:D
Bum Marketing Method
Find what's profitable first
You have done your keyword research on a niche you think may do well. What is the next step? No, it is not starting to write a ton of articles for that niche!
In bum marketing, we want to not only have a profitable niche, but want to have a way to monetize it. There is no sense in targeting "blue widgets" if no one has an affiliate program that pays well for them!
Here is an example - because I am involved in a brick & mortar that specializes in plus size clothing, I have a real interest. I know it is a profitable niche, and I have done my due diligence. But before I start throwing articles at the SE's, I want to check out affiliate programs for that niche. Why bother writing articles for something you can't monetize?
I go to Google, type in "plus size clothing" + affiliate, and see what is out there. This tells me if I can monetize. It gets no simpler than that...
Peace,
Charlie~
:D
In bum marketing, we want to not only have a profitable niche, but want to have a way to monetize it. There is no sense in targeting "blue widgets" if no one has an affiliate program that pays well for them!
Here is an example - because I am involved in a brick & mortar that specializes in plus size clothing, I have a real interest. I know it is a profitable niche, and I have done my due diligence. But before I start throwing articles at the SE's, I want to check out affiliate programs for that niche. Why bother writing articles for something you can't monetize?
I go to Google, type in "plus size clothing" + affiliate, and see what is out there. This tells me if I can monetize. It gets no simpler than that...
Peace,
Charlie~
:D
Bum Marketing Method
Where to start?
Every where these days you see articles, methods, and just plain junk on the subject of bum marketing. As always, many people are on information overload on this subject. There really is no need for this.
Bum marketing as we know it these days has always been around. It just went under the dreaded name of article marketing. Millions have been made on this subject alone, because of the fear of writing on a niche subject, especially if you are unfamiliar with it. Travis Sago has put a new twist on plain old article writing by cleverly attaching the noun "bum" to his theory, making it more popular with the mass of internet marketers who plain hate writing. Using "bum" makes it sound easy, and speaks to the "push the button" crowd. This mindset, of course, never makes anyone any money.
The object behind bum marketing is to find keyword phrases that have little competition, are searched on in small numbers, and are almost always longtail keyword phrases. Understanding longtail keyword phrases will help the beginning marketer get to where he needs to be in a hurry. A longtail phrase is typically a keyword phrase that has 4 or more words in the search term. an example of this would be this - if your niche is "golf" and you wish to target longtail phrases, then you would search for a keyword phrase such as "golf tips for the left handed golfer." A Google search for "golf" brings up 377,000,000 matches on the SERP. The phrase "golf tips for the left handed golfer" brings back no results. Why is this relevant? I for one can testify that, as a left handed golfer, this is very relevant to me, but yet there are no results returned for that phrase. One good series of articles for this phrase can immediately put you at the top of the SERP's.
Bum marketers advocate searches that get 500 "hits" per month, and is tightly targeted. this is simple enough to do with all the free keyword tools around. The secret here is to find the product to promote FIRST. It makes little sense to write a ton of articles on a subject that has little to offer in the way of product. I suggest using Clickbank for your first endeavors in bum marketing. Setting up an account is free, and Clickbank is highly focused on popularity and what converts well. It makes it simple to find a product that you can write articles for.
In following posts we will look at where to begin in your efforts. Drive on...
Bum marketing as we know it these days has always been around. It just went under the dreaded name of article marketing. Millions have been made on this subject alone, because of the fear of writing on a niche subject, especially if you are unfamiliar with it. Travis Sago has put a new twist on plain old article writing by cleverly attaching the noun "bum" to his theory, making it more popular with the mass of internet marketers who plain hate writing. Using "bum" makes it sound easy, and speaks to the "push the button" crowd. This mindset, of course, never makes anyone any money.
The object behind bum marketing is to find keyword phrases that have little competition, are searched on in small numbers, and are almost always longtail keyword phrases. Understanding longtail keyword phrases will help the beginning marketer get to where he needs to be in a hurry. A longtail phrase is typically a keyword phrase that has 4 or more words in the search term. an example of this would be this - if your niche is "golf" and you wish to target longtail phrases, then you would search for a keyword phrase such as "golf tips for the left handed golfer." A Google search for "golf" brings up 377,000,000 matches on the SERP. The phrase "golf tips for the left handed golfer" brings back no results. Why is this relevant? I for one can testify that, as a left handed golfer, this is very relevant to me, but yet there are no results returned for that phrase. One good series of articles for this phrase can immediately put you at the top of the SERP's.
Bum marketers advocate searches that get 500 "hits" per month, and is tightly targeted. this is simple enough to do with all the free keyword tools around. The secret here is to find the product to promote FIRST. It makes little sense to write a ton of articles on a subject that has little to offer in the way of product. I suggest using Clickbank for your first endeavors in bum marketing. Setting up an account is free, and Clickbank is highly focused on popularity and what converts well. It makes it simple to find a product that you can write articles for.
In following posts we will look at where to begin in your efforts. Drive on...
Making the Bum Marketing Method Work For You
it's all in the numbers...
Bum Marketing is a numbers game. I know of many marketers making 250 -300 dollars a day bum marketing, and it just is not hard to do. You need to focus mostly on writing. I know - you don't like to write! Not many people do. but consider this...
I am sure you have interests. And if you are a marketer, you have a ton of PLR articles on your HD. Give them a spin, and then post them. The typical BM article is around 400 words. i can write a 400 word article on most any subject in 10 minutes. Give me another 5 to post it to the directories. Easy stuff. I prolly waste 15 minutes in my work day just staring out the window!
Follow along, and we will get you up to speed. In the meantime, check your interests, and check your PLR content.
Drive on...
Peace,
Charlie~
:D
I am sure you have interests. And if you are a marketer, you have a ton of PLR articles on your HD. Give them a spin, and then post them. The typical BM article is around 400 words. i can write a 400 word article on most any subject in 10 minutes. Give me another 5 to post it to the directories. Easy stuff. I prolly waste 15 minutes in my work day just staring out the window!
Follow along, and we will get you up to speed. In the meantime, check your interests, and check your PLR content.
Drive on...
Peace,
Charlie~
:D
Writing Articles
A How To Guide
if you are interested in marketing online, the bottom line is this - you are going to need to write articles, like it or not. Of course, you can use the PLR articles stashed on your HD, but most of them are going to take time to rewrite and to put your own unique spin on. If this is the case, why not just write your own? You will have unique content, be seen as an authority in your niche, and will have a lot more self satisfaction at the end of the day.
Writing is really a no brainer. If you have access to the internet, you have all the resources you need to make it online. When I write any article, no matter on what subject, I can come across as an expert in that field. Am I? Of course not! But the fabulous ability to research on the Information Superhighway makes me knowledgeable.
The most important part of research from a writer's point of view is this - always use longtail keyword phrases when searching. As a freelance writer, a lot of my assignments are given to me with a title, and it is up to me to provide the information. An example - I recently did a series of articles on mortgage brokers for a high ranking website. Although I have little knowledge on how mortgage brokers work, I simply pasted the article title into Google and got all the information I needed. Pretty simple stuff...
In writing your articles, use the Google capability of finding synonyms. In the example above, I used this syntax to find the synonyms I needed to write the article on mortgage brokers -- "~mortgage broker" (without the quotes.) This returns to me in bold every keyword Google thinks is relevant to the keyword phrase "mortgage broker." The tilde is one of my favorite punctuation symbols, and I have found it to be a real boon to me in writing articles.
If you are interested in this theory, try this experiment. Using the tilde to find synonyms for your article keyword, write down all bolded words from the SERP. I have my preferences set on Google to return 100 results, which makes it easier to scroll down and find the keywords I am looking for. I compile them, and easily put these synonyms into my article. Give it a try...
Drive on...
Peace,
Charlie~
:D
Writing is really a no brainer. If you have access to the internet, you have all the resources you need to make it online. When I write any article, no matter on what subject, I can come across as an expert in that field. Am I? Of course not! But the fabulous ability to research on the Information Superhighway makes me knowledgeable.
The most important part of research from a writer's point of view is this - always use longtail keyword phrases when searching. As a freelance writer, a lot of my assignments are given to me with a title, and it is up to me to provide the information. An example - I recently did a series of articles on mortgage brokers for a high ranking website. Although I have little knowledge on how mortgage brokers work, I simply pasted the article title into Google and got all the information I needed. Pretty simple stuff...
In writing your articles, use the Google capability of finding synonyms. In the example above, I used this syntax to find the synonyms I needed to write the article on mortgage brokers -- "~mortgage broker" (without the quotes.) This returns to me in bold every keyword Google thinks is relevant to the keyword phrase "mortgage broker." The tilde is one of my favorite punctuation symbols, and I have found it to be a real boon to me in writing articles.
If you are interested in this theory, try this experiment. Using the tilde to find synonyms for your article keyword, write down all bolded words from the SERP. I have my preferences set on Google to return 100 results, which makes it easier to scroll down and find the keywords I am looking for. I compile them, and easily put these synonyms into my article. Give it a try...
Drive on...
Peace,
Charlie~
:D
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