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Business Cards

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If you just started a business and is wondering about what business card to get printed, here's a tip: Go for colored business cards instead of standard black and white ones. When most of us think of business colors, we think about shades of black and blue with white. There's a good reason for this. Those colors look serious and neutral and the conventional wisdom is that serious and neutral is what you should be aiming for. Sure, there are some businesses where that is the case, like say in the undertaker business, but most business people could really use an individual colored business card.

Ever noticed how all business colors seem to be restricted to grey, black, blue and white? There's a reason for that of course. Most established business want to seem serious and professional, and conventional wisdom says that uniform colors are the best for that. Really though, while it may make sense not to wear clothes in too strong colors if you are working in a bank, most new and upstart business should focus more on getting out there and making a name, than sticking to old fashioned rules. When it comes to business cards, there is no reason to go for a standard black and white one, if you have the option of a colored one.

The thing about business cards is that everyone has one. Think about it: If you have ever been to a convention or sales meet, how many business cards did you receive that looked exactly alike? When someone opens their wallet stacked full of cards, the colored one will stand out. Think back, which one did you keep hold on and which cards idle away in a drawer. If you have a new business and you want to make a splash in your field, then you need every little advantage you can get. Having a colored and individual card is an easy way to gain an edge on your competitor's standard black and white card.

It also shows that you are a person who is dedicated and creative. Substance, your product, is of course most important, but many people assume that if you show effort in a small thing like this, then you are going to put that to work in your business. That's a good thing. It can also be bad. If you have a sloppy business card, then the symbolic value is similar to wearing a un-ironed or dirty shirt. If you can't even handle such a small decision, can you be trusted with a big decision?

There's another marketing benefit to colored business cards, namely that of preserving your brand identity. There's a reason for why the world's biggest brands always look the same, no matter what medium. Your brand and company logo should always look the same. If it doesn't then customers may think it strange. It's akin to not having a clean and tidy office or shop front. You do not want to stretch or manipulate your logo and if it is in color, then you do not want it in black and white. Branding is ever more important, also for smaller businesses.

Get your free business cards at http://www.freebusinesscards.org

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