Meet the people you need to know
Networking is all about establishing a set of contacts among people with common social and business interests. It gives you the opportunity to exchange information that might help you with your business, learn about new opportunities, and generally give you fresh ideas and wider perspectives. It also provides a way to discover potential project partners.
Many new businesspeople worry about networking. If you find yourself hiding behind the sausage rolls, you will need to overcome your social shyness very quickly if you want your business to develop. Networking and profile-raising are all about being visible, and being visible is an absolute necessity if you want to sell your products or services.
You'll find it much easier to make yourself visible if you remember that the key to successful networking is not to think about what you can get out of it, but what you can offer to others.
Networking is an investment, even if the results aren't always immediate. It is like insurance. You can't insure for an event after it's happened, and you can't network in a crisis. So network before you need it and keep networking. Then, when the crisis happens, you've got trusted contacts to draw on. Generally speaking, those who benefit the most from networking are those who are the most generous with their time and the most willing to help other businesses make contacts.
Make networking part of your business social life, and enjoy it! Running a business can be lonely otherwise.
Business networking - your view
'Networking'. It's a term used more and more in business today and frequently confuses those who come across it. What does it mean to you?
BNI (www.bni.com)
The World's Largest Referral Organization
BNI is now the world's largest referral organization with Chapters in many countries around the globe. It was started in 1985 by Dr. Ivan Misner, one of the world's leading experts in networking and word-of-mouth marketing. BNI offers members the opportunity to share ideas, contacts and most importantly, business referrals.www.bni.com
BRE - Business Referral Exchange
UK business networking & development
Business networking is a growing trend with an increasing number of networking opportunities. BRE has thousands of members across the UK, attending hundreds of weekly meetings that benefit their business.www.brenet.co.uk
BOB - Business Over Breakfast
UK and International business networking club
Business Over Breakfast clubs are all about helping members not only to get more quality business but also helping them improve their presentation skills and being able to meet with and develop mutually beneficial relationships with other business people on a regular basis. The success of Business over Breakfast clubs is due to the success it brings to its members.www.bobclubs.co.uk
Ecademy
Social network for business - connecting business people
Ecademy is a Social Network for Business People founded in 1998 now with over 100,000 members worldwide. Our cause is to build the world's premier Trusted Network, connecting business people to share knowledge, contacts, support and transactions.www.ecademy.com
Online business network
LinkedIn is an online network of more than 8 million experienced professionals from around the world, representing 130 industries. LinkedIn is free to join. Paid accounts give more tools for finding and reaching the right people, whether or not they are in your network.www.linkedin.com
FSB - Federation of Small Businesses
The UK's leading lobbying and benefits group for small businesses
The FSB is the largest campaigning pressure group promoting and protecting the interests of the self-employed and owners of small firms. Formed in 1974, it now has over 200,000+ members across 33 regions and 230 branches. On the member benefits side, it offers assistance and support 24 hours a day, while its lobbying arm - led by the Westminster Press and Parliamentary office - applies pressure on MPs, Government and Whitehall, lobbies politicians in their constituencies and puts the FSB viewpoint over to the media.www.fsb.org.uk
Starting out
At the beginning, you may find you're putting in more than you're getting out, but there will come a time when that changes. If you become known for sharing your knowledge and skills, you will establish a reputation of trust, and trust is at the heart of all good relationships, including those in business.Many people also worry about promoting themselves too blatantly. Rushing round the room giving out your card and trying to sell your business won't make a relationship: actively listening to people will, as will finding out what they do, and remembering that knowledge so you can introduce them to other people.
Your network needs maintaining. Your aim is to build long-term relationships, and that means you have to meet people several times - you can't just network once! If you stop being visible, you will be forgotten very quickly. As you keep going to events, the more people you will get to know, too, and the wider your network will grow.
Go to as many business clubs and groups as you can, initially as a guest so you can identify and join those that are most relevant to you. Work out where your potential customers and their contacts are found, and make sure you are highly visible in those places.
Take any opportunity to present yourself to individuals and groups. Presentations and public speaking are another fear of many businesspeople, and another fear that must be overcome if you are to maximise your profile-raising potential.
There are also opportunities for networking at conferences, professional organisations, events and exhibitions. Trade journals and your local Business Link, Chamber of Commerce or Federation of Small Businesses are a good way to find out what's going on.
People will ask you what you do, so think about what you have to offer - not the products you are selling, but the benefits of using those products. Prepare yourself for describing your business in terms of its benefits. Don't say: "I am a business consultant," a conversation-killer. Say: "I help companies become more profitable." You'll find that many people can't resist asking: "How?"
Keep a contacts database, even if it is just a card index system, so you can keep track of your contacts. Keep your notes up to date with information on where and when you met, what was discussed, and key points of interest about each contact. Follow up contacts when you have met them, and suggest a further meeting if it could be useful, ideally to both of you.
UK small business news from bCentral
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Share your business networking experiences. Which organisation do you rate? Have you seen a return on investment?
Business & business networking links
- The Essential Business Guide
- Make yours a profitable business with The Essential Business Guide, the single source for entrepreneurs. One volume packed full of big ideas and practical tips that enable you to avoid the pitfalls, stay legal, and employ people - and all at a profit.
- bCentral, for the UK's small business community
- Microsoft's Online Business Centre is packed with information. Click 'Starting Up' for their guide to planning and forming your business. Through partnerships is able to offer free advice and free downloadable documents to help small businesses.
- Chamber of Commerce
- The BCC is the national body for a powerful and influential network of Accredited Chambers; a network that serves not only its member businesses employing more than 5 million people but also the wider business community.
- Business Link
- Business Link is an easy-to-use business support, advice and information service managed by the Department of Trade and Industry.
Business resources and links
Shameless promotion of a number of our own sites
- Broadband deals & broadband offers compared
- www.broadband-123.co.uk is an excellent site for comparing the UK's best broadband deals and offers. It features special web-only deals from the UK's best broadband providers, including: The Utility Warehouse, Virgin Media, AOL, Orange, Sky, Tiscali and Eclipse.
- BlackBerry mobile phone deals
- www.BlackBerry-Phone.co.uk is an excellent starting point if you are considering the benefits of a BlackBerry smartphone...excellent for business communications and business networking.
- 0800 freephone numbers
- Such a simple and low cost way of increasing response to advertising and improving your business profile - the humble 0800 / freephone number. So easy to set-up!!
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