Five Reasons Your Business Should be on Facebook

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Been enjoying Facebook and wondering if you could use it for your business? Yes, you can. Here's five reasons you should...

I'm on Facebook, you probably are too. What about your organization? Have you taken the time to make a page or group for your brand? Below are five great reason why you should get your organization on Facebook today.

1. It's where your audience is.

Even without knowing who your organization is or what they do, I am confident that people you are trying to reach are on Facebook. Its way bigger than just college kids, in fact the 25 and older crowd is it's fasting growing demographic. It is the 4th most trafficked site in the world and the top social media site. It has over 120 million active users, that's like twice as many people as are in all of France. It's huge. You're people are in there.

Great books about knowing your audience

Know Your Audience: Key Influencers for Software Purchase Decisions

by: IDC

Amazon Price: $4,500.00 (as of 01/03/2010)

Support Your Local Gunfighter

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Tennis Magazine: Know Your Own Game

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What people are saying about targeted audiences

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Facebook Audience Poll

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2. It already has the functionality you want on your website

Organizations will pay large amounts of capital having developers create and maintain applications for their website. Facebook has a host of talented developers doing this for them, for free. And the best news is that Facebook gives those applications to you to use. When you create your page or group you have access to all the great applications in the Facebook system including discussion boards, polls, RSS lists, photos albums, blogs, lists of members and tracking data.

Great books about Facebook apps

NOKIA MAKES IT EASIER FOR WEB PUBLISHERS TO CREATE APPS.: An article from: Worldwide Databases

by: Unavailable

Amazon Price: $9.95 (as of 01/03/2010)

Executive Bundle

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Benjamin Baudouin

by: Benjamin Baudouin

Amazon Price: $0.99 (as of 01/03/2010)

Paid custom app or Free Facebook app?

Some people would prefer to have the control of their own app, custom built for their own site. Others prefer to save the money by using the free apps available for and on Facebook.

Is a free Facebook app more desierable than having someone custom build the same app for your website

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I'd prefer to use the Facebook app.

DreamsFulfilled says:

Yes, I prefer it until something else will offer more functionality than I need.

Posted June 30, 2009

Teddi14 says:

Thanks for the tips

Posted December 13, 2008

Gregor says:

Maintaining a custom built app on a small site can be a nightmare. I'd rather utilize the free functionality available within Facebook if I can.

Posted December 07, 2008

I'd rather pay to have it built for my own site.

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3. It can be a huge bump to your SEO cred

If you want to get your organization's site to the top of the search results, one factor is to have major websites pointing links back to your site. Facebook is one of the major websites, and when you create your page for your organization, you have the opportunity to include links back to your information or latest news or blog posts. These links just existing have the potential to be a major boost for your site

Great books about Search Engine Optimization

More resources to get you familiar with how SEO impacts your site.

SEO Made Simple: Strategies For Dominating The World's Largest Search Engine (Volume 1)

by: Mr. Michael H. Fleischner, Michael H. Fleischner

Amazon Price: $14.95 (as of 01/03/2010)

Building Findable Websites: Web Standards SEO and Beyond

by: Aarron Walter

Amazon Price: $29.69 (as of 01/03/2010)

The Art of SEO (Theory in Practice)

by: Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

Amazon Price: $38.20 (as of 01/03/2010)

What people are saying about SEO

Blog posts from across the web about what's going on with SEO

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4. You can send updates en mass

People respond better to a direct message. With Facebook people have the ability to become a fan of your page. Then you have the ability to send updates to each of those fans. The update will go to their Facebook inbox section (under the updates tab). It's a built in email capture and marketing system for you to stay connected with your biggest supporters.

Great books on reaching the masses

Managing Mailing Lists

by: Alan Schwartz

Amazon Price: $26.95 (as of 01/03/2010)

Mail Tools Database Companion (WIN)

Amazon Price: (as of 01/03/2010)

Mass mailings made simple: this do-it-yourself job can save an office a great deal of money.: An article from: Journal of Accountancy

by: Bonnie Brinton Anderson, Larysa V. Opyra, Marshall B. Romney

Amazon Price: $5.95 (as of 01/03/2010)

What people are saying about Mass Emailing

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5. Each new fan comes with built in viral marketing

This is a great side effect of someone becoming a fan of your page. Their action of becoming a fan displays on their Facebook mini-feed, so anyone coming to their page will see they are connected to your page. Furthermore, all of that person's friends will see the action in the primary feed of all their friends that is the default home page for Facebook. This means that every time you get a new fan, they are virally broadcasting it to all their friends, and possibly peaking new interest and developing new fans.

Great books about viral marketing

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by: David Meerman Scott

Amazon Price: $11.53 (as of 01/03/2010)

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

by: David Meerman Scott

Amazon Price: $13.57 (as of 01/03/2010)

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Amazon Price: $39.06 (as of 01/03/2010)

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DreamsFulfilled DreamsFulfilled Jun 30, 2009 @ 10:32 pm

Great article! Just gave me another reason to step up my Facebook business page. Thanks!

Reply

Robyn_Abbatiello Robyn_Abbatiello Dec 18, 2008 @ 3:13 pm

I thank you for your interest in my group PromoteU. However I am only excepting lens from my fanclub. If you want to be a part of this group please join my fanclub first and rate one of my lenses.

Thank you,
Robyn

Reply

Teddi14 Teddi14 Dec 13, 2008 @ 2:57 pm

Thanks for reminding me to add my business. I do have a website and I need to promote it through Facebook.

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BONUS. It's free and easy

It costs nothing to join Facebook or to set up a page for your organization. It's really easy. Setting up a Facebook page for your organization takes only about 10 minutes. Then people can begin becoming fans. Maintaining your Facebook page will still cost no more than your time and probably less than an hour a month.

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Gregor

by Gregor

Greg Robleto is a professional web designer since 1998, currently improving the Foolish experience at The Motley Fool. Greg also provides freelance w... (more)

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Five Reasons Your Business Should be on Facebook

Been enjoying Facebook and wondering if you could use it for your business? Yes, you can. Here's five reasons you should...

1. It's where your audience is.

Great books about knowing your audience

What people are saying about targeted audiences

Facebook Audience Poll

Thanks for voting! Now invite your friends to vote.

2. It already has the functionality you want on your website

Great books about Facebook apps

Paid custom app or Free Facebook app?

Is a free Facebook app more desierable than having someone custom build the same app for your website

I'd prefer to use the Facebook app.

DreamsFulfilled says:

Teddi14 says:

Gregor says:

I'd rather pay to have it built for my own site.

3. It can be a huge bump to your SEO cred

Great books about Search Engine Optimization

What people are saying about SEO

4. You can send updates en mass

Great books on reaching the masses

What people are saying about Mass Emailing

5. Each new fan comes with built in viral marketing

Great books about viral marketing

Thanks for visiting, please leave some feedback

BONUS. It's free and easy

Facebook Stuff on Amazon

by Gregor

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