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Business Pages on Facebook

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Facebook Business Pages - Why, How, and What's the Hype All About?

Facebook Business Pages (a.k.a. "Fan Pages") have become a staple marketing tool for small businesses, freelancers, and entrepreneurs. In fact, about 10,000 small businesses a day are creating Facebook Pages.

So, what's all the hype behind Business Pages on Facebook, anyway? What are they, exactly? Are they really worth it? How can you create a Page that will be an effective marketing tool for your business? Let's dive in and answer these questions!

Facebook Business Page Buzz

Decoding the mystery behind the hype.

Why are so many businesses flocking to Facebook? Let's take a look:
  • Facebook has 540 million users worldwide (more than 100 million in the U.S. alone), and is the number one most visited site on the web. Reference
  • The average Facebook user has 130 friends (read: influence-rs and influenced) and is connected with more than 60 pages, groups, and events. Reference
  • Over two-thirds (68%) of users said they would be more likely to visit, or make a purchase from, a retailer if it had been recommended by a Facebook friend. Reference
  • More than 25 billion pieces of content shared each month (could be your content!) Reference
  • More than 20 million people connect with Facebook Pages everyday. Reference

Facebook Marketing Resources

Find Facebook business resources on Amazon.

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What, Exactly, Is a Facebook Business Page?

An introduction to Facebook Pages for business.

Example of Facebook Business Page - PhotographyIf you're already on Facebook connecting with family and friends, you're probably doing so using a Facebook Profile, not a Business Page. Officially, Facebook says its Pages are:

    A free product for organizations and public figures to connect with people on Facebook in an official, public manner. Create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends.

Simply put, Facebook Pages are a free online tool that enable businesses to connect with their customers where they're at. Business Pages allow you to share your marketing message, communicate with customers or "fans", run promotions, share updates and information about your business, and even sell stuff.

Any business can create a Facebook Page for their brand here.

Create A Business Page

If you're ready to get started creating your Business Page on Facebook, start here!

Custom Business Page Landing Tabs

Create a custom, designer landing tab to make your Facebook Business Page stand out.

A recent article on WebProNews noted the One BIG Mistake that many people are making when creating their Facebook Business Pages: they don't stand out! Try a service like FaceItPages to create a custom landing tab for your Business Page.
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How to Create a Winning Facebook Business Page

Okay, I see the potential. Now show me how!

We all wish there was a magic formula or secret rule that would be a perfect fit for every business to find success from their Facebook Business Page, but alas, this is just not the case. A coffee shop should have a different strategy than a tech business, a photographer from a real estate professional. But, don't lose heart just yet!


There are sure-fire strategies that every business should adopt to get started on the right foot and set themselves up for success as much as possible. Take a peek below for the top "10 Steps for Creating a FANtastic Facebook Fan Page" from Social Marketing expert, Mari Smith.

A Visual "How-To" on Using Facebook for Business

Facebook For Business by firebellymarketing

Chad Richards "Facebook for Business" presentation at Hoosier PRSA's 2010 Social Media Bootcamp.
 

10 Expert Tips For a Successful Facebook Business Page

Mari Smith, Social Marketing expert, shares her top 10 steps to creating a FANtastic Facebook Page. Be sure to read the full article for more details on each step!
  1. Title your Page effectively (it's permanent!).
  2. Add a stand-out Page Photo (this is probably the first thing people look at!).
  3. Secure your Vanity URL (must have 25 fans first).
  4. Set up a custom landing tab to make your Facebook Page Designs pop. In other words, don't make the One BIG Mistake that most Page owners make!
  5. Use your "About Bio" space wisely. Be sure to include a link to your site (use http:// to make it clickable).
  6. If you have a blog, import your posts to generate fresh content.
  7. Enable posts to display from Page and fans to show interaction.
  8. Encourage fans to add content (makes them feel part of your brand and promotes your Page).
  9. Interact with your fans and respond to their content and comments.
  10. Use an application that allows you to cross-promote your Business Page content to Twitter.

Does your Facebook Business Page stand out?

Try a service like FaceItPages for a designer, DIY custom landing tab.

Fresh From the Facebook Blog

Highlights and updates from the social network giant.

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Are you one of the 10,000 businesses daily?

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Facebook Business Page Duel

While there are no shortage of advocates on the web for creating and maintaining Facebook Pages for your business, many are still skeptical of the value. What do you think, and why?

Are Facebook Business Pages worth the time and effort?

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Yes, they engage my customers and increase my brand's awareness!

candees says:

Yes! Creating a Facebook Business Page doesn't cost a penny and can be a great way for small businesses, freelancers, and entrepreneurs to promote their brand online. Word to the wise: Develop a strategy upfront, create a daily time schedule for maintaining your Page, and measure ROI to see how it's working for you!

No way! They're a passing fad and I'd rather not waste my time.

daybreak says:

Facebook has some BIG problems, specifically:

They lack a friendly process to create business pages without connecting it to a personal account

They currently lack a way to transfer a business page from one account to another, which was a huge and inexcusable blunder.

Sitewide security problems make the site too difficult and risky for casual users.

I say they are not a good place to do business yet.

It would appear that FB COULD go the way of Myspace, collapsing as people jump to the whatever online toy comes along next.

I think what happens depends on whether there is a culture change in the way FB does business, especially concerning privacy and ownership of information.

 

by

candees

I work in marketing for Go Smart Solutions, LLC, a company which focuses on developing affordable, do-it-yourself business marketing solutions. Go Smart... more »

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