Resources for small business
- Web design is the design and development of an online website
- Graphic design is the layout, look and style of most media, from advertisements to magazines
- Logo design is the design of a business logotype (a symbol), and/or a wordmark (a word or phrase)
Business poll

Hiring a professional

If you're serious about making your business a success, then one of the best ways to invest in your business is with a professional website, look, and logo.
If you get your nephew, friend or local student to knock up a cheap website for you then that is exactly the impression prospective customers will get when they arrive at your website - cheap. And if you cut corners on how your business appears, they'll wonder where else you cut corners on your products or services.
What is web design?
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are shaped by the web designer to produce the page seen on the web browser. Web designers utilize markup language, most notably HTML for structure and CSS for presentation to develop pages that can be read by web browsers.
As a whole, the process of web design includes conceptualization, planning, producing, post-production, research, advertising as well as media control that is applied to the pages within the site by the designer or group of designers with a specific purpose. The site itself can be divided into its main page, also known as the home page, which cites the main objective as well as highlights of the site's daily updates; which also contains hyperlinks that functions to direct viewers to a designated page within the site's domain.
Recommended Web Design Companies
- BreezeBlue Business Web Design

Sample clients: VocalBid, Britney Spears [FS], FlickrLove, Sony Computer Entertainment Europe, Amsira, Artistry on Glass, Kirkwood Media, FlickrSkins- 2Advanced Studios Innovative Flash

Sample clients: Logitech, Tropicana, Fox News, Bad Juju, Upper Deck, O'Neil, KB Home, Sledgehammer Games- North Kingdom Visual Design

Sample clients: Swedish Armed Forces, Vodafone, Coke Zero, Toyota, Diesel, Mentos, Absolut- WebHeads Creative Digital Branding

Sample clients: Daytona, Accord, Texaco, Mercedes-Benz, Foxconn, Sedos, Bumpkin, ESRA, NHS- 61 Design Street Website Design

Sample clients: Trussardi, Bacci & Abbracci, L'Artusi, Internum, Twinkle, Swappel, Bella Rosa, Fat Prizes, Brad Askren
What is graphic design?
Graphic design is a creative process — most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) — undertaken in order to convey a specific message (or messages) to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), web sites, publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
Recommended Graphic Designers
- Soft Facade UX and Icon Design

Sample clients: Project Noah, Speedtest.net, Drupal, FormSpring, Crystal Service, Swipely, SendGrid, SimpleGeo- Paravel Graphic Design

Sample clients: Blue Bonnet Cafe, Camp Allen, The Knitting Nest, Dream Homes & Drafting, Ameritrac- Josh Hemsley Graphic and Visual Design

Sample clients: MyEnergy, Sevenly, Suss, EarthAid, WeAreFixel, SkyClerk, Playboox, Peepnote
What is logo design?
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.
Recommended Logo Designers
- David Airey Logo and Graphic Design

Sample clients: TalkTo, Digital Luxury Group, CampusIT, Berthier Associates, Profinity Capital Management, Tunelinks, Vissumo- Logo Design London

Sample clients: Heavenly Soles, Hired Gun Photography, Bluewire, Olly, Chocolava, Townhouse, Johanson
DIY Resources

OK, so perhaps you're on a very tight budget - many businesses are, especially if they're a startup.
If you're willing to get your hands dirty, and you have plenty of time to spare, then you'll be able to put together a website yourself. A basic website is fairly straightforward to get going - and depending on what your business does, you may not even need to build a website at all: for example, if you craft jewellery or goods, then setting up a store with one of the below merchant stores can be all you need to sell online.
Please note: Do-it-yourself websites have a lot of flaws. Unless you've spent many years studying and training with website design, you simply won't know or understand the intricacies behind design - why things go in certain places, why things are or aren't used, designing for different experiences (someone on a pc vs someone on their smartphone, for instance), and so on. While having a simple DIY website can do for the short term, you'll notice a significant improvement once you're able to invest the money in hiring a professional designer or design studio to built a strong, attractive website for you.
Recommended Reading
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Comments
Did you find this lends useful? If so, be sure to bookmark it if you're thinking about getting a website, logo or some graphic design in future, so you'll have a great resource at your fingertips when its time to move into action.
Have a suggestion for the lists? Leave a comment below!
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CherryTriggerCola
Jan 23, 2012 @ 8:05 pm | delete
- Awesome lens! thanks for sharing.
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PatGuerra
Jan 20, 2012 @ 7:46 am | delete
- great lens...how about that recipricating squid like....just left you one...looking for a few to help out on my new lens..thanks http://www.squidoo.com/workshop/model-train-layout-construction
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MintTwistUAE
Dec 8, 2011 @ 4:59 am | delete
- I really loved this post. You explain this topic very well. I really love your blog and I will definitely bookmark it! Keep up the interesting posts!
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photasia
Dec 1, 2011 @ 4:04 am | delete
- Here is a great idea for creating your logo - create an online competition. Read more at:
http://puremetalcards.com/blog/choosing-a-graphic-designer-for-your-brand-logo-or-business-card/
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BusinessSarah
Nov 28, 2011 @ 12:58 pm | delete
- Thanks for pulling together such a great resource! Definitely bookmarking for later.
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This UpMarket page written by
dking82
I have a passion for good design, and love to share the best I find! Business web design
Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?
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