Blogging Is Serious Business

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Business blogs are 'in'

The next big thing is 'B-Blogging' - yes, start building your business blog today!

"Two years out, you'll wonder how you lived without them," writes consultant Jim Carroll in Successful Meetings.

But this doesn't mean a business blog is a piece of cake to set up. There are risk and hazards if you do it wrong.

Blogging about your business is however serious business.  And you need to have a business blogging strategy in place before you begin.  We'll cover the basics right here.

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Four Reasons For Business Blogging 

Why every business is blogging - or must start now

Here are 4 reasons business blogs are attractive:

Low cost of entry - Blogging for business is quick and easy, especially with powerful tools being available.

Easy to maintain - Even a frequently updated blog can be managed by one or two people working a few hours daily.

A Business blog is non-intrusive. Unlike spam email which invades your inbox, a business blog invites you to view it.

Fast and informal - Near instant delivery of new developments in your business is possible through a blog.

But this doesn't mean a business blog is a piece of cake to set up. There are risk and hazards if you do it wrong - but more about it in a later post.

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  • Reply
    TShirtFrank TShirtFrank Aug 11, 2009 @ 7:06 pm
    Blogging is a great tool! More and more business are finding the importance of having a blog and keeping their business news up to date with a format that doesn't take a degree to understand!
  • Reply
    Apple Apple Apr 3, 2008 @ 8:54 pm
    Absolutely correct! Here's a good example. A team of successful entrepreneurs credited for www.SelectWealthSystem.com
    A new home-based-business marketing system that provides the strategic high ground for internet marketing.
    Pro Team Marketing uses an automated marketing system that is currently promoting a cutting-edge young company, entering the early growth stage, that targets the largest consumer base in the United States with their financial educational products. http://www.SelectWealthSystem.com
  • Reply
    CMOE CMOE Feb 1, 2008 @ 10:48 pm
    I like it man. You should check out my page. I am looking to get links to good content.
  • Reply
    HulalaGirls HulalaGirls Sep 26, 2007 @ 2:58 pm
    Blogging is a great way to document everything that is going on too..this multimedia brand has a blog, myspace, and best of all dynamite website for girls with a tropical flavor. Blogs are a great way to introduce a new brand especially when the creator is famous.
    Surf It. Shake It.
  • Reply
    Elee Elee Sep 16, 2007 @ 8:40 pm
    Wow, awesome guide to eBay affiliate program! I would like to invite you to The Hangout.

    Also check out my lens at
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Your Business Blog Needs A Strong Dose Of STRATEGY 

Without a business blogging strategy, you're toast!

Like any other business building and marketing initiative, your business blog needs a strategy.

It doesn't have to be costly, complex or convoluted. Just try answering these 5 qeustions:

* Who should run your business blog - and for whom?

* What should you blog about?

* Where will your business blog be hosted - and why?

* Who will manage the business blog - and when can you see results?

* Why are you doing this in the first place?

Answering these questions before you set out business blogging can avoid a lot of pain down the road.

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by drmani

Business Blogging Guide is an online business owner who blogs about a business for marketing and profit building purposes. This lens will share the bu... (more)

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