Business Profitability: How To Increase Business Profitability

The Eight Pillars Of Business Prosperity

1. Your key numbers - the way you measure your business performance and react to the issues revealed.
   
   Good performance on this pillar allows you to identify opportunities and problems quickly so that you can take the right action. Poor performance leaves you guessing about what is working and what is not and where you concentrate your time and attention.
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2. Your vision for your business and the way that vision is translated into goals and priorities that control how you manage your time and the time of your team members.
   
   Good performance on this pillar gives you laser like focus on where you are going, what you should do and how you allocate and manage your time. Poor performance leaves your drifting and unsure what to do next.
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3. Your distinctive market position. What makes your business different and better than your competitors and more appealing to your target market.
   
   Good performance targets the right prospective customers and clients with the right offers at the right time. Poor performance leaves you unsure who your best customers are or what they want so you send out infrequent marketing messages with little direct appeal leaving you to appear average and bland.
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4. How you generate more leads for your business.
   
   Good performance creates high qualified leads eager to buy your products and services. Poor performance generates little interest and few responses.
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5. How you improve the rate you convert leads into paying customers.
   
   Good performance makes the selling process easy and highly profitable. Poor performance leads to high costs, sales staff with low morale and as a result high staff turnover.
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6. The way you persuade customers to buy from you once you have made that first sale and buy more from you in the future.
   
   Good performance gives you delighted customers who will buy from you again and recommend you to their friends and associates. Poor performance leads to little repeat business and holds back your profit like a massive lead weight. Get this pillar right and it is like finding the key to the treasure chest filled with gold.
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7. How you lead your team to achieve your business vision.
   
   Good performance means happy, motivated and successful staff working tirelessly to build the company you have always wanted. Bad performance means life is hard and tough and you can't trust anyone to do what you want, when you want to the right level of performance.
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8. How you systematise your business so that it works well without you.
   
   Good performance means the business operates like a well oiled machine delivering high quality, consistent, predictible results that delight customers and puts cash into your bank account while you do what you have always wanted to do. Poor performance means the business depends on you to be there or on call every hour of every working day. There is no escape. You and your business are chained together.
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