Business Systems Management

Clientele commitment, in my judgement, and again my judgement is shared by many individuals, customer loyalty is kind of a misnomer in today's day and age. Customers cap last are committed to themselves, and that's not a bad thing, if we understand how to take advantage of that.

Being loyal to themselves means that they're going to purchase merchandise and services that best meet a specific need they have. And so by best identifying with them, with what their requirements and their wishes and their wants are, we're going to make a more loyal client base.

Where many people I see in the internet marketing community going wrong is they'll make a product. They'll bring in a specific client base. And then they just think, "Ok, I've got a client base. I'll just continue to sell to them." But then they see their future clientele reduce, they see their sales fail, and they're scratching their heads and wondering, "Gosh, what happened?" And what they don't realize is that they haven't continued to meet the requirements of that specific client base. So not only do they not have faithful clients, they haven't understood the essential issue that clients aren't loyal to them in the first place. Buyers are loyal to accomplishing their specific requirements, wants and desires. You'll have a solid, planning process input. When you go down a path of market research that makes sense from a planning and logical point of view, you're going down a path, you're feeding it with relevant data, and again the very first comment that I made at the start of this call is the money's in the data.

And if you're going down this path of implementing a solid planning process, when you take that data, you extract that data, you put it into your new processes, everything you do is very rational, is very tactical in nature, and now it's just a process of implementing tactics.

Diminished waste. How many times have we been creating a specific or service, whatever that may be, and we build auxiliary pages, talking in particular about internet marketing. Or we outsource a specific part of the project, perhaps for the membership site. Or we have auxiliary graphic elements that are built and we spend money on that. Or we establish an entire help desk scenario. Or whatever it is, there's a lot of unique parts of the product that were intended to accomplish one thing.

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So for the individuals that are in the internet marketing industry regardless of what customers you're providing for - the athletic customers, the health and fitness market, the consumables market, the electronic products customers, the internet marketing targeted market, the animals market, whatever market - what you must do when you're doing your market research is you must identify your entire product.

What is your Integral product pieced together, what does it look like? And how can you provide people an uninterrupted service? How can you provide people uninterrupted education? How can you provide an ongoing consumable that they need. How can you deliver some form of instruction? What is it that you can tie in?

And if you don't have anything, nothing, zero, that you can bring and tie in, maybe another person does. And you go to them and you do a joint venture, and you say, "Hey look, you've got the most efficient continuity product or program, for my particular product. I don't have anything yet. Here's the business transaction offer I'd like to make you. I'm going to draw all the traffic and I just want acces rights to your product." And that goes for upsells, unmistakably, for those persons that don't have a good or you're on a tight time limit. I would caution you against any of that but there are persons out there that are very profficient with creating products, and again you don't have to be proficient with everything.

Possibly you're just intending to market and you don't desire to go through any of this. Possibly some people on the call right now just want to be in the affiliate line of business. Well, guess what? You can begin by bringing together your own distinct dream product. You're selling this person's product and you're marketing this guy's continuity, you're marketing this guy's upsell. Think of that for a minute. It's the best of all the worlds. It's your list. You can market to it any way you wish to. You can market to it just like that. "Hey people, this is the product that I recommend to you all. Here's the upsell that I recommend, and here's the continuity product that I recommend, and I hope that that will fulfil your needs."

Conclusively in the continuity programs, you've got to be able to identify with your market up front what is it that's going to continue to be compatible with your primary offer.

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