Business to Business Radio

Cheri Lutton is a
Leadership Expert, CEO & Founder, CCQH, Inc.
CCQH® and Mirrors of Love® Multimedia Personality, Author, Lyricist, Speaker, and Entrepreneur
from Lafayette, Colorado
ccqh.com
and mirrorsoflove.com
P/F: 303-828-9261
Email Cheri Lutton

A multidimensional visionary in Who's Who in America 2004, Cheri Lutton has earned degrees in theater and nursing, and an MBA in marketing. Cheri has enjoyed careers in neonatal clinical research, international marketing, and, now, as founder of CCQH, Inc., "celebrating the centered qualities of humanity." Her passion is to empower the leader within us all by reflecting our best qualities through books, music, television, events, merchandise, and other related forms of expression. Her niche is the self-improver, entrepreneur, and leader in lifestyles, ranging from spirit, mind, body, family, work, and society-honoring famous and private alike. Her vision is to advance a legacy in leadership by celebrating the centered qualities of humanity for both famous and private individuals alike.

Cheri has launched her visions as an author, lyricist, speaker, performer, television personality and host for her award-winning Mirrors of Love® with Cheri Lutton lifestyle variety show, brand marketer, and, event producer for the Mirrors of Love® Leadership Entrepreneurial Events in Colorado on www.mirrorsoflove.com. Both of the company brands, Mirrors of Love® and CCQH® provide inspirational books, gifts, goods, and services in leadership development for the corporate or personal audience. Her inaugural book Mirrors of Love - In Acts of Courage, is a riveting insight into balanced, yet, courageous living, and will inspire its readers to advance their legacy in leadership with specific tools in all lifestyle areas. Cheri has consistently donated a portion of proceeds from CCQH, Inc. to Mercy Corps and other nonprofit organizations. She is creating The Cheri and Steve Lutton Family Leadership Foundation because of her cause-inspired business philosophy.

Business-to-business, or "B2B," is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G).

B2B is also commonly used as an adjective to describe any activity, be it marketing, sales, or ecommerce, that occurs between businesses and other businesses rather than between businesses and consumers.

A new lifestyle variety internet show debuted on Valentine's Day on Yaktivate.com as a downloadable podcast, appropriately titled Mirrors of Love with Cheri Lutton.

This inspirational and entertaining show will feature ways to enhance a lifestyle of leadership through a unique program designed by author and media host Cheri Lutton. The anchor for the show's leadership series will be the book, Mirrors of Love - In Acts of Courage, authored by the host. Cheri will also share "fireside chats" with her audience on "cues for courageous leadership" that can immediately impact one's life in all lifestyle areas, rotating her lifestyle-themed areas around spirit, mind, body, family, work, and society. The show will feature interviews with notable individuals who have exemplified specific areas of excellence in leadership in one of these lifestyle areas. The show will air bimonthly on Thursdays. Podcasts of the shows will soon also be available on www.mirrorsoflove.com, www.ccqh.com, and www.ccqh-leadershipclub.com.

Many notable leaders, such as Don Green, Larry Wilson, and co-founder of Mercy Corps Doug Wead, will be interviewed on the show interspersed with the "fireside chats."

This is a statement of what you do and how you do it differently and better than your competitors.

An important first step in business to business marketing is the development of your positioning statement.

The real value in results measurement is in tying the marketing campaign back to business results. After all, you're not in the business of developing marketing campaigns for marketing sake. So always put metrics in place to measure your campaigns, and if at all possible, measure your impact upon your desired objectives, be it Cost Per Acquisition, Cost per Lead or tangible changes in customer perception.

Electronic Business, commonly referred to as "eBusiness" or "e-Business", may be defined broadly as any business process that relies on an automated information system. Today, this is mostly done with Web-based technologies. The term "e-Business" was coined by Lou Gerstner, CEO of IBM.

Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.

In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems.

E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.