How to choose a men's watch
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There are essentially 5 important things to look for when purchasing a quality wristwatch in a brick and mortar store or online.
1-Image Does the watch you are about to purchase reflect your personality, your style? Your watch should combine with your true character, not try to show someone you are not. Don't try to elevate yourself by buying a premium, luxury watch, heavy and invasive; thinking it will make you look better, if it does not suit you, the opposite effect will happen. Make sure that if you buy an expensive watch it is for the design and quality. My personality being discreet and classic, I like a slim, elegant design, round dial watch with a leather band. I tried once a heavier Rolex type steel bracelet watch, I felt like everybody was looking at me.
2-Designation
What does Swiss Made means? "Swiss made" constitutes a concept of quality. It includes the technical quality of watches; accuracy, reliability, water-resistance, shock-resistance and its aesthetic quality: elegance, originality, design. It covers both traditional manufacturing and new technologies. Only when it is Swiss, may a watch carry the indications "Swiss made" or "Swiss" on the outside. A watch is considered to be Swiss if: a-Its movement is Swiss b-Its movement is cased up in Switzerland c-The manufacturer carries out the final inspection in Switzerland.
What is the difference between a Chronograph and a Chronometer? Chronometer defines an other concept of quality; it is given to automatic and mechanical movement watches (not quartz movement) that have the highest standard of precision. A watch carrying the chronometer certification has passed 15 days rigorous testing (under different conditions) demanded by the Swiss Official Chronometer Control (COSC). It carries a premium price over non-chronometer watches.
A chronograph is simply a watch with stopwatch capabilities. It has two independent time systems: one indicates the time of day, and the other measures brief intervals of time. Counters registering seconds, minutes and even hours can be started and stopped as desired.
Scratch resistance The glass or crystal is made to protect the dial. Acrylic crystal is inexpensive, a plastic that does not prevent scratches. Mineral crystal is a glass, it is eight times harder than acrylic crystal. Sapphire crystal is the best and most expensive crystal and is three times harder than mineral crystal.
Waterproof versus Water resistant? A watch is never water proof, it is water resistant or made to prevent water from entering. A quality watch should indicate how much water it can withstand and still works. A good watch will offer resistance from 50m. Beyond that you are surely a professional diver and will need a specialist watch with depth indicator and other technicalities. If you are not, avoid taking your watch into salty water or chlorine, if you must, make sure you rinse it with warm water afterwards.
3-Mechanical, quartz, Automatic Movements
Automatic mechanical watches are the most desirable in terms or practicality and functionality. A mechanical watch uses the energy from a wound spring and keeps time through the highly regulated release of that energy through a set of gears call the wheel train and escapement. Automatic watches, self-winding watch or perpetual (Rolex) are mechanical watches with a balance wheel and escapement, whose mainspring is wound by the motion of the wearer's arm, instead of having to be wound manually every day. It needs no battery. The name comes from the fact that, instead of the owner having to wind the watch to power, the watch winds itself automatically when worn regularly. Quartz watches work with a series of electronic components, all fitting together in a tiny space. Rather than a wound spring, a quartz watch relies on a battery for its energy. Automatic quartz is a combination of a watch movement that combine a self-winding rotor mechanism as used in automatic mechanical watches to generate electricity with a piezoelectric quartz crystal as its timing element. It provides the advantages of quartz and mechanical watches.
4-Price against value
Can the status and prestige of the watch you are planning to buy justify its price? Up to you to decide if the price reflects the overall quality, technology, mechanism (Automatic, Quartz,), designation (Swiss-Made, Chronometer,) design, history behind the watch or just the hype behind the brand. I would differentiate between pure watch brands and fashion houses diversifying into watches. Both offer excellent products.
5-Care and Guarantee
Choose a watch which is easy to care for. A quality watch does not dispense you from caring for it and cleaning it regularly. Wash your watch in warm soapy water occasionally. Have your watch serviced every three years. Store your watch in a soft cloth. Avoid extreme temperatures.
Guarantee. Choose a watch with at least 2 years of International manufacturer warrantee from the date of purchase. It should cover against failure due to defective materials or workmanship, damages caused by water entry into the case, providing the glass, crown, and case back are intact.
Most importantly, take your time, try, compare and investigate.
Boccia Titanium Watches - UK, USA, Canada, Australia, Europe

Boccia Watches TitaniumAll components of the Boccia collection of watches is made of pure titanium.
Hypoallergenic and nickel-free metal , 30 % stronger and 50% lighter than steel, and up to 5 times as expensive. Titanium is perspiration and corrosion resistant, especially salt water, which makes it well suited for diver's watches. The Boccia watch line is the only all titanium watch line in the world. It makes this impressive range of jewellery and watches pleasant to wear and friendly to the skin even if you suffer from nickel or steel allergy.
Boccia titanium women and men watches:
1-Are designed by a top team of Europeans designer from Italy, Spain, Denmark,..
2-Use top of the range Japanese quartz movements or Swiss when indicated. Straps are made of leather or titanium as appropriate.
3-Are water resistant to a minimum depth of 3 bar or 30 meters. The resistance is indicated at the back of the watch. Sports watches and chronographs are water resistant to a minimum depth of 10 Bar.
4-Use mineral glass except the Outside range which use sapphire glass.
5-Carry a two-year Boccia Watch International Guarantee and each watch come complete with Boccia presentation gift case. (Boccia" has a soft "cc" and is pronounced "Boshia")
Great Designer Watches for Men
Nickel free - Hypoallergenic watch - Free UK Delivery - 2 Years Boccia International Guarantee - Gift Box. New Boccia Watches 2009 collection. Premium sport design men's titanium watch with a high quality rubber bracelet, mineral glass and date. Water-resistant to 10 bar.

Boccia Watch Boccia Watch 3782-04

Haurex Challenger Stainless Steel and Rubber Chronograph Watch

Pirelli P Zero 3H Diver Black Rubber Strap Automatic Date Watch

Boccia Watch 3520-01 - Automatic movement

Makuti Taj-Me Men's Black Leather Croco Strap Chronograph Watch

Zoppini White Dial Rubber Band Chronograph Watch

Boccia Titanium Watch 3529-01

Roberto Cavalli Tomahawk Black Stainless Steel and Leather Chronograph Men's Watch

Pirelli P Zero Mens Yellow Rubber Strap Chrono Watch

Zoppini Watches - Farfus Carbon Dial and Stingray Band Chronograph Watch

Locman Mare Titanium Orange Chronograph Dive Watch

Forzieri Watches - Bond Street Silver Dial Automatic Date Watch

Boccia Titanium Watch 3531-03

Boccia Titanium Watch 3530-07
Christopher Ward of London Watches
Free Worldwide Delivery. 60 day Money-Back Guarantee. Interest Free Payment Plan
Christopher Ward C3 Malvern Chronograph Watch
Aston Martin tachometer inspired design* Swiss made movement* Italian black leather, crocodile pattern strap* Engraved, unique serial number
Christopher Ward C3 Malvern Chronograph Watch
Aston Martin tachometer inspired design* Swiss made movement*Chrome finish 316L stainless steel case and bracelet* Engraved, unique serial number
Christopher Ward C5 Malvern Aviator Auto
Limited series of 1936 watches* 'Spitfire blade' inspired hand design * Satin finish stainless steel case * Calibre 2824-2 movement designes in collaboration with ETA of switzerland* Engraved, unique serial number and certificate of authenticity
Christopher Ward Malvern Automatic Watch
Prestigious 25 jewel automatic Swiss movement* Quintessential English design* See through exhibition back* Engraved, unique serial number
Great Watches on Amazon
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rydigga wrote...
Hello,
Very nice lens, I am not a watch person so learned quite a bit. Thanks for sharing.
Ryan
styleapostle wrote...
Hey Carametis,
I just read your article and liked it a lot. I have been into watches for years now but still got a lot out reading your content. I have just created my first lense on squidoo and it's about watches too so that's why I checked yours out. Do you have a favourite brand (personally)?
Styleapostle
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