Cabernet Logic is the home lens for Randy Peterson
Ranked #23,263 in Business & Work, #375,180 overall
Cabernet Logic - Observations from around the TV and media marketing world
This lens is a meeting place for the followers of the TV and Branded Content Blog - Cabernet Logic. Written by Randy Peterson, this blog is the premiere destination on the web for observations and strategy in regards to content and storytelling for original programming and branded content advertisng.
The question of motion medi and video is no longer "do you have to have it?", but rather "how do I use it?" With over a decade of experience in building programming and long format advertising, Randy Peterson has positioned himself as one of the foremost experts in creating this style of programming and advertising. While with Tourist Network, Randy produed thousands of hese spots long before they were labeled 'branded content.'
Cabernet Logic showcases some of Randy's daily observations about the mainstream TV world as well as insight and observations from working with dib Motion's extensive client roster.
Random Information about Randy Peterson
Director, Producer, Creative....
Interestingly enough, a high school friend asked, "What exactly do you do?" Its not an easy answer, but whther it be work or play, I strive to connect people with the stories that entertain them, that touch them and that make them better.
My passion is towards the art of storytelling - whether corporate, entertainment, or episodic television. I believe video, as a medium, is a perfect canvas to showcase one's message.
Can't be all work, so here is a list of some FUN things you might want to know about Randy Peterson:
- My very first job was at a Chick-fil-A in Richmond, VA.
- I dropped out of The Johns Hopkins University(Electrical Engineering Program) in Baltimore to chase the dream of making the Olympic Team in diving.
- I currently share an unofficial world record for the most somersaults in mid-air off a solid structure.
- Though the diving dreams never worked out, it did open the door to several years of world travel doing stunt work.
- Throughout my travels and life I have held over 35 jobs - as minor as retail clerk, as major as TV host and as unique as "guy jumping off the tall tower on fire."
- I have done one Hollywood movie in which i dove off a bridge naked.
- I have hosted multiple TV shows covering topics such as nightlife, entertianment, pop culture, cooking, event programming and news for TV stations in the Southeast.
- I also work in marketing and advertising with a primary goal of building the trust of my clients to lead them into fun, unique, and non-traditional avenues of promoting themselves.
Randy Peterson's Other Links
Some Fun and Interesting Places on the Web
- dib Motion Home Page
- A variety of projects that Randy has produced in the past few years.
- Randy's Photos
- A sampling of some photos from work and play.
- On-Camera Demo Reel for Randy Peterson
- These are samples of Randy Peterson on camera.
- Examples of Real Estate Programming by Rnady Peterson
- Real Estate Marketing has become an art form in the recent economy. dib Motion and Randy Peterson help developers utilize video to showcase their properties.
- Examples of Music Videos
- National and Regional Music Videos as well as EPKs for artists and music labels
- Examples of Randy Peterson's style in producing branded content
- Randy Peterson is one of the top indutry experts when it somes to creating branded content for brands and corporations. Here are sme samples of crossing over from commercials to programing.
- Examples of Randy Peterson's style in producing commercial projects
- Here are a variety of commercial productions ranging from the typical broadcast :30 to longer format web spots.
- Randy's LinkedIn Profile
- Learn more about or contact Randy on LinkedIn
- Cabernet Logic
- My original blog on daily observations and how they can apply to the business and marketing world around us.
Some Fun Videos from Work and Play
Some Still Photo Favs
Read the latest posts on Cabernet Logic
explore the complete blog at www.CabernetLogic.com
Fetching RSS feed... please stand bySome of my Favorite Cabernet Logic Postings
Talk is no Longer Cheap
Talk is no longer cheap...its free! Unfortunately more...1 point
Viral Failure and the iPod
Why some campaigns work and why some fail miserabl more...1 point
Out of Sushi
What happens when a company's advertising interfer more...1 point
Scare Tactics
Fear in today's marketplace.0 points
by randypeterson5
From random stunt work to producing award winning TV shows throughout the country, my involvement within television and entertainment has evolved into... more »
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