A Guide for Beginners at Cafepress
I've been a shopkeeper at Cafepress since 2006 and have learned a lot since then. So here I am giving you a great place to start your business with Cafepress. Lot's of useful information to start you business on Cafepress. Preparing your images, How to Organize your Shop, Basics for Success at Cafepress, Cafepress Do's and Don'ts, and much more.
Table of Contents
- CafePress announces partnership with Sellit
- Start Here !
- Premium VS Basic Shops
- CP New Shopkeeper Orientation Kit
- The DO list for Cafepress
- The DON'T list for Cafepress
- Image Tags
- SEO - What you need to know
- SEO Books
- Basics for Success at Cafepress
- Working with your Images
- Tools of the Trade
- How to Organize your Shop
- Using the Community Forums
- Basic Shop Makeover
- Valuable Cafepress Resources:
- InfiniStitch(TM) Embroidery @ Cafepress
- Giving up?
- MDG T-Shirt Blog
- Cafepress Blog Posts from Google
- Graphic Design Stuff on Amazon
- Reader Feedback
CafePress announces partnership with Sellit
Source: CafePress News & Announcements
6/22: Introducing ShopBOTs for CafePress
Posted: 12 Jun 2009 12:06 PM PDT
We're pleased to share that our partner Sellit has a simple way to increase the online marketing and visibility of your shop with the Sellit widget - ShopBOT!

ShopBOT takes your CafePress shop or shop sections and with one click, transfers your products into a portable shop ready for Facebook, MySpace, a blog or website. Potential customers can see your products and purchase them the minute they come across them anywhere on the web. Upon purchase, customers are seamlessly brought back to your CafePress shop for a safe and secure checkout.
What is a Sellit ShopBOT?
* It's a sharable version of your existing CafePress shop
* With your shop (section) URL and one click, your ShopBOT is created
* You can place your ShopBOT to an unlimited amount of places
ShopBOT is free to use. Get a ShopBOT for your shop - visit Sellit to get started! For more information, please visit the ShopBOT partner page.
I just started using this application and have it on my Facebook page. I have a large shop, so I have to create a separate ShopBot for each section I wanted to display.
This application is supper easy to use and install.
Happy Selling.
Start Here !
Learning Checklist Tudor Tanith
Seriously click the link and read the check list! It has valuable information that you need to get started.
Premium VS Basic Shops
My first suggestion is to go with a Premium Shop. Yes I know it cost money, but if you truly believe in your ideas then it is definitely worth it. They have several payment options available.
* $6.95 per month
* $18.45 for 3 months
* $34.95 for 6 months
* $59.95 for 1 year (only $5 per month!)
15-day Free Trial for your first Premium Shop
There so much more you can do with a Premium Shop that you can't do with a basic.
Here is a comparison of the
Basic vs Premium Shop
Here is a list of
Premium Shop benefits
If you decide to stick with the Basic Free Shop I suggest only one design per shop. You can have as many free shops as you want.
CP New Shopkeeper Orientation Kit
Next on your list should be the
New Shopkeeper Orientation Kit Section
The DO list for Cafepress
Here are some Do's to succeed on Cafepress:
This list was compiled from many different Shopkeepers on the Cafepress Forums.
Be original
Read all the tutorials
Ask for advice on the forums
Pick a topic you love
Have fun
Have patience
Make sure to tag all your images as you upload
Add Section Teasers, Section Descriptions and Product Descriptions as you add a new design
Learn all you can about SEO
Add each design to as many products as appropriate
If you plan on adding lots of design, do go Premium sooner than later
Make your shop easy to navigate
Keep important stuff above the fold
Read the forums here AND elsewhere
Wear your own products and have business cards handy
Use punctutation in descriptions
Check spelling and grammar
Remember you are NOT the buyer, you cannot predict their taste.
Vary your words (vocabulary, vernacular) in descriptions.
Be patient
Post early, post often.
Link to your site from everywhere allowable.
Experiment with color. Look into color schemers, color theory and color palettes.
Learn what full bleed is, why it's important and how it can help you create better products
It's really hard to break a CafePress shop beyond repair. Experiment.
Patience is important. Success won't happen overnight. You'll have to put a lot into your shop to get a lot out of it.
Go premium as soon as you can afford it.
Learn all you can about tagging and SEO.
Add some sort of a stat counter to your shop and use the data you get from it to your advantage.
Research the market
Avoid using square designs with sharp edges and corners on apparel
Learn about copyright and trademarks
Read the forums. Learn from the success and mistakes of others
Learn to be efficient
Edit sections/products in a new tab or window to save on page loading time
Be aware of the 200 character limit on section teasers. Go over 200 characters and your sentence gets cut off leaving an untidy shop!
The DON'T list for Cafepress
Here are some Don'ts to succeed on Cafepress:
This list was compiled from many different Shopkeepers on the Cafepress Forum
Don't steal other people's designs This is a BIG ONE!
Don't do the same tired slogans or designs that everybody has already done.
Don't ignore the advice you asked for
Don't steal other people's designs
Don't pick a topic that you hate because you think it will make money
Don't expect instant success
Don't give up too soon
Don't under price your products
Don't delay new designs waiting for an old one to sell.
Don't waste 2 hours making a list, whyen everything on it would have taken 20 minutes.
Don't edit two shops at the same time in two different tabs/windows of the same browser. Trust me, you'll regret it.
Don't forget to Add Section Teasers, Section Descriptions and Product Descriptions as you add a new design. You'll regret it later if you have to go back in and add them for all your sections, products. It's much easier and more efficient to do them all when you add the design. It's how search engines find you!
Image Tags
What are Tags?
Best Practices for Tagging
Remember Your images will NOT show up in the CafePress Marketplace unless they are tagged.
Your best bet is to tag images at the time you upload them, that way you won't forget to go back and do it later.
There is also lots of discussions in the Community Forums about Tagging images.
SEO - What you need to know
Search Engine Optimization
Optimize Your Shop for Search Engines
Make sure you fill in your Section Teasers and Description Boxes. You want to use as many keywords that describe your design as possible, while using complete sentences.
This is how people will find your stuff when the search Google and the like.
There is a whole section in the Community Forums to discuss SEO here is the link: Search Engine/Optimizing Product Exposure
SEO Books
Basics for Success at Cafepress
Click here: Shopkeeper Basics for Success
Working with your Images
Getting your images ready for your products
Beginners Image Workshop
Designing for Dark Apparel
Image Guidelines & Templates
Tools of the Trade
Great Graphic Design Software
How to Organize your Shop
How to Organize your Shop Shop Organization
Using the Community Forums
Start off by reading the "Stickies" at the top of each category. These are the Topics that are in bold. There is a wealth of information there.
Then you can search for a question or topic you you want. If you can't find an answer, post a question and get feedback.
I use the Community Forums everyday still. I read through them every single morning to see what's new.
The Community Forums are an extremely valuable resource.
Basic Shop Makeover
* The green header has been replaced with a slim, elegant header that won't detract from the shop logo and design.
* The entire look of the shop has been modernized, without changing the basic appearance.
* The Product Detail page has been updated to help increase conversion and includes a carousel displaying other products in the shop.
* The underlying HTML is designed to be standards-compliant and highly SEO-friendly.
Check out the New and improved Basic Shop look! cafepress.com
Valuable Cafepress Resources:
Check out these useful links:
Tutor Tanith CP Tips & Tricks
The Only Authorized Guide to CafePress.com Only $27.99
Hectic Studios : Working With HTML in Your Premium Shop
Unofficial CafePress Premium Shop Owner's Guide & FAQ by FoxVox
SHOPKEEPER TUTORIAL Search Engine Optimization (SEO)
Optimize Your Shop for Search Engines
InfiniStitch(TM) Embroidery @ Cafepress

InfiniStitch(TM) embroidery is similar to traditional embroidery, as it uses dyed thread, is sewn directly onto the product, and is durable and safe for washing machines. Unlike traditional embroidery InfiniStitch(TM) allows for infinite colors and endless design possibilities. You'll find a variety of InfiniStitch(TM)-ready products - each as easy to create as any other CafePress product:
* Stonewashed Cap
* Military Cap
* Men's & Women's Polo Shirts
* Men's & Women's Performance Jackets
* Denim Shirt
Click here for InfiniStitch(TM) embroidery: Tips for quality products
Giving up?
This article Giving up? has some very useful information for beginners as well, so check it out.
"Remember: ROME WASN'T BUILT IN A DAY
It takes Time to succeed!"
MDG T-Shirt Blog
This blog is designed to feature T-Shirts from MDG T-Shirt Shop, which sells Humorous, Witty and Sarcastic, T-Shirts & Clothing, Men's Apparel, Women's Apparel, Kids & Baby,Home & Gifts,Pets - T-shirts & Bowls, Cards & Stationery,Art, Posters, & Signs, Stickers, Buttons, & More
Fetching RSS feed... please stand byCafepress Blog Posts from Google
Cafepress Designs Blogs
- What is your most effective method for marketing your CafePress ...
- So, who has any suggestions about the most effective ways to market CafePress designs that result in sales through our shops so we can get the full commission as we set it? Act on your dream! JD.
- CafePress Creates Cash for the Casual Online Seller — eCommerce ...
- Creatively speaking, you can sell nearly any design you want on most of CafePress' products. The key word there is "nearly." In fact, CafePress maintains a "Content Usage Policy" which does prohibit a variety of designs. ...
- Cafe Press Review & Giveaway *3 Winners* – Mommy PR
- All the designs you see on CafePress are created by our community ? people just like yourself! We have millions of products ? for almost every topic possible, from sports, to hobbies, to funny sayings. To find what you're looking for, ...
- New Designs in my Cafepress shop
- Photobucket Find lots of items with these and more on them here at my cafepress shop: http://www.cafepress.com/artofstacy.
Graphic Design Stuff on Amazon
Reader Feedback
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Reply
- kiwisoutback kiwisoutback May 10, 2009 @ 12:40 pm
- I've recently focused more on Zazzle because of the big changes over at CP. I'm keeping most of my stores open, but I'm definitely refocusing. Nice work!
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- JustAls JustAls Sep 30, 2008 @ 10:55 am
- Helpful information!! I'm on my way with cafepress!!! http://www.cafepress.com/justals
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- Retro_Loco Retro_Loco Jul 17, 2008 @ 1:34 am
- Excellent advice for beginners! I learned a few things here, myself. I've had a shop since '03. Thanks for the tip on "Don't edit two shops at the same time in two different tabs/windows of the same browser." I'm opening a 2nd shop, soon, and I hope I will remember your tip! :-) 5 stars & I faved you. Hope you make big $$$ with CafePress & Squidoo! ~Vicki~ Retro Loco
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- trademark search trademark search Jun 15, 2008 @ 12:06 pm
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">trademark search I'm very gratified with this blog that I have enjoyed enormously congratulations will be here always.
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- AlexZuw AlexZuw May 1, 2008 @ 3:03 pm
- Nice guide offering a good dose of information for the beginner...I made use of your lens as a link on my own http://www.squidoo.com/TeeIdeas
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by Rico2008
Cafepress is a great place to sell you T-Shirt designs and... (more)


