Fast, Free way for Artists to Get Noticed!
Would you like to know how to get more exposure for your art?
And for Free or LOW cost?
I have a idea that is working for my art Etsy Team, and you can use it too. I even saw a large article of a town in Washington State that was doing this also.
As you know, a lot of towns across the USA are hit bad with economy woes. This means that a lot of downtown shops have closed up and have "FOR RENT" in the windows. Bare, vacant and cold.
But, What if all the artists in every town, where to group in little groups or as individuals, and approach these store owners looking for tenants. Offering them to do a nice display for them free of charge. At least until they rent the store. Can you imagine the possibilities?
I have a idea that is working for my art Etsy Team, and you can use it too. I even saw a large article of a town in Washington State that was doing this also.
As you know, a lot of towns across the USA are hit bad with economy woes. This means that a lot of downtown shops have closed up and have "FOR RENT" in the windows. Bare, vacant and cold.
But, What if all the artists in every town, where to group in little groups or as individuals, and approach these store owners looking for tenants. Offering them to do a nice display for them free of charge. At least until they rent the store. Can you imagine the possibilities?
Great news! We got a grant!
We applied and were accepted for a small grant from ETSY to buy some mannequins. So we now are gearing up to do a new window on the 19th of october 2010. We did not do any this summer due to the death of one of our dear members, Kathleen Bush. But, now we are doing the Green spot again! Here is a photo of one of the new models to put our hand made products on. Will be putting up lots of new photos of our new display soon! Photo Gallery of Past window Designs
night shot of "a charlie brown christmas tree" and directions on how to have a low budget christmas
Here is How to Start
Photo is of one of our window displays in Coos Bay Oregon
#1. Find some empty store locations with good visibility from cars and walkers.#2. Write down as many as three to start calling
#3. Prepare a plan of what exactly you would do for that particular window display
a. color, theme and products
b. you might even sketch out the plan for the prospective owner to see
c. have details of how the items would change over time, who would handle the details of if a customer wants a item etc.
#4 Start calling those numbers and make apts to meet the owners with your plans all laid out.
Some Window Displays for the Green Spot
Done by the OCEAN Etsy Team
We started with the idea of a "secret" room in the corner. It has a cardboard fireplace ( which you cannot see to the right) that has tiny lights in it to simulate fire. The two lamps on the side table and a miniature tree beside it. Hanging above the table is a old wood window that we sprayed snow on the outside and put little christmas lights behind for effects. Throughout the scene are some of our products we made, and signs about our team, our Etsy addresses, contact info etc.The outside of the secret room is the christmas tree spiral, more products all around. Fake snow of course, and tiny lights hanging in the rafters to mimick the stars at night.
This photo was taken by nadine Allen, a Etsy Artist of wonderful Greeting cards. She does photo cards in all kinds of themes. NOTE: Click on the photo to go see their shop!
And we used this opportunity to put up displays of our favorite charities. Like the "comfort doll program" where people make tiny dolls for the battered women's shelters.
Window Display Ideas
Another Idea for a current window is my Black Cat Jewelry Display
We are doing a fall theme on one store and I found that the foam board is great to make a display for my jewelry that will be in the window. Making characters like this cat or a large pumpkin.Others my team members have made were a large mermaid, and once we did the white wood frames. These then all hang (see photo above) from the ceiling with each artist putting their products IN the frame! It turned out fantastic!
I
Christmas Theme on foam board to display more Jewelry!
From our current Christmas display in a store front
Books on doing Displays on Amazon
Link List
Here are some other towns doing this same thing. Check out the call for art and this is just a little start to what I call, "Adopt a Window today"!!
- Palm Springs
- Palm Springs will soon see its empty storefront windows filled with art and photography.
- $500 Dollars to put your art??
- This city is even PAYING artist to dress up windows!
- YALE STUDENTS
- The students are dressing up windows here!
- BOSTON!
- Local artists see windows of opportunity.....................
- The World Newspaper Article on Renewing Windows
- This article was done on our OCEAN group, and has some Photos.
- Art in vacant Storefronts S.F.
- "When artists and art world fellow travelers populate a neighborhood, economic improvement frequently follows, as developers and urban planners have long noted."
- Wow, this link has tons of stuff on this subject!! Check it out!
Reader Feedback
Would love to hear if you are doing window displays and any tips you have for everyone too. Or, if you just trying it out if you have any questions we can help you with?
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soulenergyjewelry
Oct 26, 2010 @ 8:45 am | delete
- What a great idea! This is a fantastic way for artists and local property owners to come together and make a beautiful space. That makes the space more enticing for prospective tenants, and gives the artist free exposure!
Also, wanted to let you know that I followed this article from Handmade Spark-- saw your visual marketing plan (really great), then checked out your website, which took me here! You're working it! Wonderful, and all the best to you!
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Blog Posts from Google
Merchandising Art
- Converse Opens Santa Monica Flagship Store
- ?With this store, Converse hopes to give consumers the opportunity to unleash their creative spirit by taking customization to the next level and making our merchandise their own. We look forward to offering our most expansive product assortment yet ...
- Exploring the art of visual merchandising
- The lowdown Visual merchandising is the art of displaying merchandise in a store to attract customers and increase sales. A passion for design and creativity are essential for becoming a visual merchandiser (VM). A VM takes care of the window display ...
- The Art of the Signature Scent
- By AAUFashion on 2012-01-26 07:00:22 | From fashionschooldaily.com Here are some amazing window displays created by Russell Clower's Visual Merchandising 2 students! The project asked students to create a shadowbox window display for a men's or women's ...
Some Artists sites to visit
- The Grateful Stitcher
- This is my sister's site who does amazing quilting projects. Even with a severe disability, she continues to help others and showcase new sewing products.
- Salzano's Artisan Product Blog
- I feature many new artists with their handmade things on this site. It is very visually coordinated to show potential buyers what artists are making. Home decor, edgy fashions, Accessories, and Jewelry. If there is a blog to really follow what is HOT in the art world this would be the best!
- O.C.E.A.N
- This story has been about our OCEAN team on Etsy. Here is the ongoing story of the lives behind the group. Lots of pictures on this blog and links to all the artists!
This UpMarket page written by
salzanos
Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?
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