Campaign Builder
However, if you have a large number of keywords, it is time consuming creating a Google Adwords Campaign manually. You need the Adwords Campaign Builder. It automatically generates your Adwords campaign, saving you time and effort.
Campaign Builder Benefits
* Build a complete Adwords campaign in minutes.
* Create an adgroup for every single keyword in your keyword list.
* Save time and effort over manually building and Adwords campaign
Campaign Builder is better than Dynamic Keyword Insertion
First, the campaign builder constructs adgroups and ads with static text, not DKI tokens. The qulaity score will be higher because the keyword is in the ad. Dynamic keyword insertion tokens do not count as the keyword when calculating a quality. So, your quality score will be higher with the campaign builder.
Second, the campaign builder puts your keyword in the adgroup and ads. DKI puts the search term. You've seen poorly written ads due to DKI inserting a search term that Adwords author didn't account for.
Here's my favorite link:
New Featured Lenses
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adwords marketing ~ adwords wrapper ~ campaign builder
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Adwords Wrapper - Google Adwords Keyword Tool
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Landing Page Generator
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The golden rule of Adwords is relevance. Your keyword, adgroup and landing page must all be relevant and targeted to get a good quality score. You need unique landing pages for every keyword. Do you have unique landing pages for every keyword? How m...
by adwords-marketing
* High cost to maintain your Adwords campaign
* Poor quality score affec... (more)



