Camtasia Video Screen Capture Software

Different people have different learning styles and different ways of taking in information and entertainment. While the Web has been mainly written words for a long time, lots of people prefer visual media and love to watch videos instead of reading. You can catch their interest and sell to them using short, screen-capture videos which are easy to make using Camtasia or Camstudio software.

Some products or services are much easier to understand if they are presented visually, even to "readers". Others just stick in the brain much better, like the "will it blend" video series you can find on Youtube.

Videos sell. In some cases a short video on a sales page has been found to convert better than a traditional long text sales latter.

Videos are quick and easy to make. It's a lot quicker to make a 5 minute video than to write a 50-screen sales letter!

Videos can go viral. A really funny, clever, shocking or controversial video will get passed around widely and viewed by thousands, even hundreds of thousands of people.

Here are a few tips from my own experience about making videos using Camtasia or CamStudio.

Plan out what you want to do before you start. Run through the steps you plan to show on the screen, know which links you'll click to get from one to the next, take notes on what you want to say at each stage.

Record in short chunks, then glue them together later. Then if you make a big mess of one part you just have to re-record that part, not everything. Don't worry about minor speech stumbles or mistakes. They show up much less than you think.

Record in AVI or other lossless format from the start. The fewer compressions and conversions have to be done, the better.

Make different types of videos. Experiment and have fun. Upload as many as you can bear to, so there's lots to look at on your account.

Once you've made your video, you need to get it out in front of people. Posting it on Youtube is the first obvious step, but there are many other video platforms and sites. Tubemogul is one service which allows you to upload your video and then post it to multiple locations automatically, which saves a lot of time.

You want people to be able to go from your video to your website. That means your URL has to be attached to it somehow. Include your URL on the closing screen of the video, "watermark" the whole video with your URL, and make sure you include the URL right at the beginning of the text description of your video when you post it.