Secrets to a Successful Home Candle Business

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Ranked #538 in Work At Home, #78,660 overall

Are you wondering how to successfully run a Candle Business from Home?


Candles are a fun, hot product and can produce a substantial income as a business run from home.

Did you know candles have been named the number one gift of choice in recent polls?

Who doesn't enjoy a nice smelling scent; the warm, ambiance that the glow of a burning candle produces; and the "feel good" mood that it creates?

What is important to you in a candle business from home? Do you have questions about whether or not a home candle business is right for you; which candle company is the right fit for you?

And who is going to mentor you to be successful in a home candle business?

If these are some of your questions, you are going to find the answers right here, so read on...

And, if you like what you read here and feel it is helpful leave your feedback at the very bottom in the guest book. Thanks, and I appreciate you!

Most Common Questions on a Candle Home Business 

What is your number one question?

Please take just a second to complete our poll on your primary question on starting a home candle business. This helps us provide you with the most current, pertinent information.

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Your Candle Home Business - What We Will Cover 

3 Basic Ways to Make Money in Your Own Candle Business

Here are some things for you to think about as you decide what you want most from a candle business. It's important to be clear on your goals from the very beginning; as well as your available time; available budget; and pure desire to invest your time and energy into making a business of your own successful. After all, it is your commitment that ultimately determines your outcome.

Let's get started. Here's the outline -

  • You can create income through your candle business by retailing your candles and other products directly. This can include home parties, office parties, open houses, information seminars, direct face to face selling, booths, shows, expos, gift baskets, corporate gifts, realtor open house and new home buyer gifts; teacher and specialty gifts; and much more. You are only limited by your imagination.

  • Have you considered fundraising with a candle business? Think of all of the groups and organizations who are sick of candy bars, cookie dough, wrapping paper and more. Fundraisers and candles are a perfect fit.

  • Team Building - many people don't consider this when they are considering a candle business, but imagine the ability to develop a ongoing, residual income by helping others also get started in their own candle business. More in this later.

My Recent Interview on My Candle Business Journey 

Read a little more about how I started and what is available to you.
Jackie Ulmer's Interview

Loving my Home Candle Business!

Retail Profits From Your Candle Business 

You can put cash in your pocket immediately by doing retail sales...


The process of selling high quality, gourmet scented candles is pretty simple. Since most people already buy scented candles they will be open to at least look at your gourmet candles. Once you let them smell your candles you are almost assured a sale!



A simple "show and smell" demonstration will put money in your pocket daily!



As I mentioned, there are many ways to retail your candles: Home parties, office parties, open houses, information seminars, direct face to face selling, booths, shows, expos, gift baskets, corporate gifts, and more.


What method interests you the most?


You are only limited by your imagination. And, when you choose the right mentor for your candle business you might learn some tricks and ideas you had not even considered.

Retail can also be done by just dropping off a sample to a friend
or stopping by with your Samples. Be ready to take orders and take money.

Imagine what your success ratio would be like if you made a commitment to a certain number of "Smell and Sells" each day, 5 days a week?



Set a goal to do this and you'll be well on your way to a growing, successful business. And, get any thoughts of being a "salesperson" out of your mind. Simply make contact, smile, have fun, and just be yourself --- let the "Tools" of your business do the work for you (your candles!)

Now, you may be asking - "Who will buy my candles?"

Really, the answer is most everyone you know. Wouldn't you rather buy from a friend? Especially if the product was top notch and priced competitively? Be sure you choose your candle company wisely.

Start making a list of the first 50 people who come to mind. You can approach these people and let them know about your new business and see if they are interested or if they have any referrals for you.

Remember, you are only limited by your own imagination! Think BIG!

One other thing, make sure the candle company you choose has an online shopping cart enabled so your out of area shoppers can but right online and a commission will be sent to you.

Here's a Summary of What You Will Need For Candle Retail 

Make sure you have these key items in place for successfully retailing your candles for immediate profit.
  • A positive, "I can do this" attitude. This is the most critical. If anyone is having success selling candles, you can too!

  • Inventory! Sounds silly, but you can't sell from an empty wagon. Candles are an emotional buy and people will buy more when they can see and smell. Determine the top sellers and carry those for sure.

  • Catalogs, Brochures and Samples. Always be ready to pick up a new customer. Carry these while you are out and about. You never know when business will show up.

  • Decide which ways of retailing you will pursue. Home parties, office parties, shows and expos, realtors and corporate gifts? The best way is the way you are most passionate about.

  • Have a weekly retail action plan and commit to it!

Visit These Candle Business Links for Retail Ideas 

Here are some ideas for your business

Consider the options you want for your candle business customers. Having an online store and resources can be very helpful.

Shopping Cart Online For Candles
Here is a sample of an online shopping cart to create retail sales for you.

View Candle Product Line
Have a way to show your products online. This allows you to show others your product line without you physically being present. Then, you can show up and smell and sell!

Online Free Candle Drawing
And, consider running your own contest or partner with a company who offers one to attract people to your business and website.

Company Sales Aids, Brochures, Catalogs, Etc.
Tools for your business are very important. Figure out ahead of time what you will need for your business.

Fundraising With Your Home Candle Business 

Think of all of the groups who do fundraisers


One secret to success in your own home candle business is to help others achieve what they want. What better way to do this than with candle fundraisers which help organizations achieve success?



Imagine all of the organizations across the country that are looking for ways to earn money. Many of these groups rely on the same "tired, worn out" products and ideas year after year.


Imagine helping out a great cause while also earning money for yourself and your candle business at the same time?



Imagine being the first to bring candles as a fundraising option to the many groups and organizations in your part of the country. How many other groups will want to jump on board?



Candle Fundraisers can be extremely profitable for the organization as well as your own personal business. I believe that a person can earn a six figure income just focusing on Candle Fundraising alone.


And, as you do fundraisers, you create repeat orders from happy, satisfied candle customers, and you'll also find some people along the way who say - "This is great, I think I can do this, too. How do I get started in a Home Candle Business of my own?"



And, if you are thinking - "I don't know the first thing about getting started doing fundraisers!" Don't worry. Running a candle fundraiser is easier than you think. I've done it; you can, too!

How many times have you purchased over-priced candy, cookie dough, wrapping paper, pizza and so on, wishing that for once you could get something of value? People are tired of the same old stuff.

And, did you know that many states are now banning the sale of high fat, high sugar content products in public school fundraisers. The national obesity epidemic cannot be ignored and much of it starts in our schools.

That leaves a wide open option for you to promote a natural, high value candle as a fundraiser.

Gourmet scented candles make the perfect fundraising item. In a recent poll of women buyers, 96% said that they had purchased a scented candle within 12 months. With gourmet scented candles you can offer an alternative to something that almost everyone is already buying!

You'll want to consider this as part of your candle home business plan.

Here's a Summary of What You Will Need For Candle Fundraising 

Fundraising can be very profitable and gratifying in your Candle Business. Here's what you will need

  • A positive "I Can Do It" Attiture. This is critical to success!

  • Begin to develop a list of groups and organizations to contact.

  • Develop your appoach for fundraisers. What will you say? What will you show?

  • Have top selling inventory to demo to the fundraising decisionmaker.

  • Have packets together that include everything participants will need and use in the fundraiser.

  • Develop your weekly action plan for contacting and running fundraisers.

Ideas for your Candle Fundraisers 

These links will provide ideas and training to prepare you for fundraising.

Ideas for Candle Fundraisers
Have an idea of how to approach organizations and have information to give them.

Audio Interview
Listen as I interview a candle business owner about doing fundraisers.

Additional Audio Training
This training call is done by an expert in fundraising. He has a no-nonsense approach.

Team Building and Sponsoring Others into Your Candle Business 

Create an ongoing, residual income through your candle business

Team Building, better known as Network Marketing is a very solid component of a successful candle business.


Did you know that in just a few hours a week, you can create a major second income that continues to increase over time? In fact, with persistence and commitment, this income could soon replace your current full time income. It could even create a lifestyle of the rich and famous.



What if it worked for you like it has worked for so many others, including me?



When was the last time you recommended a good book, restaurant or movie to a friend? How often do you do that? Probably pretty often, right?



But, when was the last time the publisher, restaurant or movie producer sent you a "royalty" check for the referral?



Probably, never.



Well, despite the way things usually are, the idea behind what is now the fastest growing home based business trend in America and around the world, Network Marketing, is that if you get paid for recommending things you like, use and believe in, you'll do this more and more! And, you'll probably find some others that want to do the same thing.




Network Marketing is a very misunderstood industry in many respects, and much of this has been created by some members of the industry and not by the companies themselves.

It is also one of the best ways for an average person to develop a very above average income working on a part time basis until the part time income exceeds the full time income.

Team Building is What Creates Residual Income 

Residual Income is Paid Over and Over

Please commit to educate yourself on all that teambuilding and recruiting others can provide for you. Having a growing monthly income is exciting Network Marketing offers that to everyone.
Network Marketing Explained
Are you confused about what Network Marketing is? And what it isn't? This 20 minute video explains it. It will ask for your name and email to access the video, and that only comes to me. I won't be sharing it.

MLM Success Training Tips
Ideas, resources and education for deciding and then building a Network Marketing - MLM Business.

MLM Training Blog
Ongoing, real life Network Marketing training.

My Journey Into a Candle MLM Business 

At first, I couldn't see the fit for candles and MLM - Network Marketing

When I was introduced to the concept of Candle as an MLM Business Opportunity, I was not impressed. Maybe you are scratching your head, too, so please indulge me while I explain.


Possibly, you may end up seeing what I saw!


I came into the world of MLM as a recruiter. My first company did not offer much in the way of a product (it was actually a service) that could be retailed for any significant profit. So, I was taught to recruit and team build.


As my dissatisfaction grew with that company and I looked at other MLM Business Opportunities, I found that nutrition companies offered much of what I was looking for.


Or, so I thought.


If you've been in MLM for any amount of time, you may have had that feeling of a fish swimming upstream against the current. Or, even like a fish out of water. No one seems to want your product, your MLM opportunity, and they certainly don't understand why you are doing this.



Have you ever felt this way?



I felt this way for years in the business. And, I struggled with my thoughts and feelings of being out of alignment. I felt that way until I finally found what was right for me in this business. I want to share that with you and see if it might help you in deciding where your fit is in the industry and how you might reach that place of feeling "in balance."


This may shed some light on Candles and MLM as a Business Fit.


In most companies, there is no real way to earn an income retailing the product. In most nutritional companies, the wholesale cost of the product is at or even above the wholesale cost of an equivalent product at a quality vitamin and supplement store. This means that $100 -300 auto-ship of products is left to the distributor to consume.



So, the whole focus is on sponsoring. In order to make money, one must be able to sponsor others into the program.



I also found that in many programs, as you move up the ranks, you must increase the amount of your auto-ship in order to earn your full paycheck.



While I do believe that network marketing is an awesome business and an incredible way to truly develop a "work at home" income, many of these characteristics about the industry were making it difficult for my target market to be a success. It could be done, but it likely would not be done by the masses.



As I began to look for a company that would be a fit for me, I realized that a few things really needed to be in place for me to access my target market, and offer something that would appeal to them; that they could see themselves doing successfully; and that would fit into the monthly budget they have to put toward a business.


What I Want From A Network Marketing Company 

And, this is why Candles and MLM has fit so nicely for me.
  1. Product with strong market appeal - others would want the product without needing to be convinced.

  2. Product had to have a wholesale price that was low enough to allow a retail mark-up where a distributor could put cash in the pocket right away.

  3. This would allow the distributor to make money without being forced to recruit.

  4. This would also provide a way for the distributor to develop a budget for advertising that came from the business itself - retailing the product. So, no extra money needed to come out of the family budget to fund the business.

  5. Had to have a low, monthly auto-ship cost, and the ability to recoup that monthly investment through retail.

  6. And, for those like me, who love team building and working with people, it must have a pay plan that would allow me to create an amazing income

Guess What? Candles and Network Marketing Have Worked Out Beautifully 

I found a candle company that allows me to retail, do fundraisers and most importantly, Team Build.

And, I am thrilled to report that I found a company that fit all of my expectations. This meant there was something out there I could be successful with and then truly teach others within my target market to do the same.



Once I began to pursue network marketing from this angle, things really changed for me. Not only was I able to make my opportunity a success, but I have been able to sponsor others into the program and teach them how to also be successful.



Today, I am back in balance and no longer feel like that fish swimming against the current. I am on the path of least resistance within the network marketing industry.



If you do or have felt this way, I encourage you to spend some time defining who your target market is, and what fits this target market. Know the parameters you are working with for success within this market. Then, find the companies who will offer what you need to provide in order to be successful.


Keep in mind that most nutritional products are already overpriced at the wholesale level, which leaves no room for a person to earn any type of retail profit from selling the products to others.

A person is forced to recruit in order to be successful, and this is often an MLM deal breaker!


And, think how many juice and nutritional companies are out there, Thousands! And, what are the true differences between them?


With candles as an MLM Opportunity, we are talking about maybe 6 companies total that are competitive with what we offer, and most are much smaller than our company. The number one candle company in the world is not an MLM business, either!


After a study of Direct Sales, I realized that the blend we offer between a retail product; the ability to recruit (but not the requirement); and the uniqueness of our product made this the perfect MLM Business Opportunity for me! How about you?


Men and Candles? Are you serious 

Well, as a Six Figure Income Earner With Candles, I Recommend You Get the Facts

When I was first introduced to the concept of a Candle Home Business, I was skeptical. I was not looking for a candle business at all. I am an MLM recruiter, trainer and coach.

Home parties and a strong retail background are not at all me. My passion is teaching others how to be successful in MLM.

And, boy, is it working well with this simple, affordable and in-demand product.



Also, I was afraid that my target market would be limited to only women.



Was I ever wrong? The Candle industry is a $3 billion + industry and the Home Candle Business we offer is in the strongest growing part of that industry - gourmet, scented candles.


Whether you are male or female, young or old, how many people do you know who burn candles in their home? The answer is - 80%. Candles are a product that people love, give as gifts and don't require educating about in order to enjoy.


I encourage you to spend some time and do your own research on this industry, my team, and my level within the company. My credentials speak for themselves.


I invite you to learn more about a business that will not cost you a fortune, require you to chase after family and friends or require hours on the phone cold calling strangers.



See how we are putting the fun AND money back into Network Marketing. I have more team members making a full time living with this company than any other in my decade plus in the MLM industry.


Men and Candles? Get the facts!


Current Candle Business Topics from my BLOG 


If you are considering a candle business, follow along with how I build mine and what a "day in the life" consists of in my BLOG.

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Interested in knowing more about Candles and MLM 

If you would like to know a little more about me, My Company, My involvement in Network Marketing, How I work my business mostly online, and more, follow the links below.
My Story and How I Got Started in Network Marketing
Like many, I was a mom looking to be home with my kids. My story may be a lot like yours.
Details on my company and the candles
If you want to take a look at the candle business I'm involved with and the products, you'll find that here.
My First, and Primary Web Site
StreetSmartWealth.com, it all started here some time ago!
Get signed up for my newsletter to stay updated with all that is going on.
How I Build My Business Using the Internet
After spending some a little time retailing and doing some fundraisers, today, I focus mostly on building a team and teaching others how to be successful. I do most of this by using the Internet. My e-book explains how!
MLM Training BLOG
My Network Marketing Training BLOG and Resource.


So, tell me what interests you the most? 

You've learned about Candle Retailing, Fundraising and Team Building. What are your thoughts and what interests you most about a Candle Business now?

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Learn More About Being Successful in Business 

Starting a business is great. Creating a successful business requires knowledge! Get educated!

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I would love to hear your thoughts and comments. 

Post a comment and get a link back!

And, if you found this useful, rate this page up above where you see the five stars. Thanks!

Jackie Ulmer

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  • Reply
    Bob Bob Nov 27, 2008 @ 7:51 am
    Awesome lens....great information...
  • Reply
    nancydodds1 nancydodds1 Oct 4, 2008 @ 2:02 am
    thank you for providing good ideas for making money, 5***** for u, recently I submitted lenses on Mortgage Calculator, I am sure this will be very useful for your sweet home.
  • Reply
    Lisa Lisa Aug 2, 2008 @ 7:53 pm
    Jackie, I am so proud to be on your team... you lead with big shoes to fill! I'm growing my library and working on myself this year, these are all great suggestions! Beach Money is next on my list. :-)
  • Reply
    LynetteM LynetteM Jun 4, 2008 @ 5:18 pm
    Jackie,
    Brilliant!
    I love reading what you are sharing!
    I have learned so so much in such a short time that I am so excited for the future!
    I appreciate you~
    As a mentor and a friend.
    Blessings
    Lynette
  • Reply
    CleanFace CleanFace May 18, 2008 @ 12:13 am
    Congratulation on being TOP100. 5 stars given and bookmarked! :)
  • Reply
    Trish Maxin Trish Maxin May 9, 2008 @ 11:56 am
    Thanks Jackie I try to read everything you have to say and I try really hard to implement everything you teach us. I'm no where as good as you are but I am trying. Someday if I could be half as good and still learning I would be happy. I am happy just to learn something new everyday and I do. That is what so great about this company and our Directors. Thanks again Jackie we really appreciate you.
  • Reply
    beeobrien beeobrien Apr 30, 2008 @ 10:10 am
    Jackie, very nice lens. Thanks for the good information.
  • Reply
    Margaret Tennant Margaret Tennant Mar 29, 2008 @ 10:53 pm
    Great info! I just need to learn alot about the internet. Thanks for being such a great coach.
  • Reply
    Jeane Elliott Bennett Jeane Elliott Bennett Mar 14, 2008 @ 8:00 pm
    I see why I have been really paying close attention to your blogs this year. This one is great. You are an inspiration and a great leader. Thank you so much.
  • Reply
    Jacqui Gates Jacqui Gates Mar 7, 2008 @ 7:06 pm
    Jackie,
    This is a fabulous lens - very well laid out and informative. Thanks for the training and inspiration.
    www.jacquelinegates.com
  • Reply
    KatsCandles KatsCandles Mar 7, 2008 @ 11:47 am
    Hi Jackie
    Great lens!!! You always have such great information and anytime I need inspiration I check out one of your posts or blogs....someday I hope to be as good.
  • Reply
    kiwisoutback kiwisoutback Mar 6, 2008 @ 10:27 am
    Great lens, saw you on MySpace!
  • Reply
    Chantelle Buhre Chantelle Buhre Mar 5, 2008 @ 10:30 pm
    You are amazing. I appreciate all of the training, tips and pathways you are sharing to help us all grow. Thank you soo much!
  • Reply
    William Clements William Clements Mar 5, 2008 @ 8:44 pm
    Hi,
    This is nice its a blog and to bad mine is not as good as yours but I am having trouble edit is. However, let me know what you think and sign my guestbook please. If you can help me improve my blog let me know.

    I have a blog you can visit at http://clements89.bravejournal.com/index.php and you can also sign my guest book at the left hand side of page is a link to the guest book and on top of the blog page is a link called site you can go there also to checkout my business website or go to my direct link at http://williamclements.ws or http://www.williamclements.scent-team.com. The direct link to guestbook in case you cannot find the link
    on my blog is at http://pub1.bravenet.com/guestbook/77722044 so do not hesitate to sign it.

    William Clements
    william1333@netzero.com
    http://williamclements.ws
  • Reply
    annalaura brown annalaura brown Mar 5, 2008 @ 2:04 pm
    what a great idea for a lens. I wish I had thought of it.
  • Reply
    Sarah Scott Sarah Scott Mar 5, 2008 @ 1:31 pm
    You have inspired me to take this "little candle business" to the next level. You are indeed a master of marketing. Thanks!
  • Reply
    Tina Wells Tina Wells Mar 5, 2008 @ 12:58 pm
    Great as usual! You're always so thorough! :)

    Tina Wells
    http://www.clubcandles.com
  • Reply
    Christina Sandoval Christina Sandoval Mar 4, 2008 @ 11:35 pm
    Jackie, I am still researching. My one question for you is: How comparable is Mia candles to Gold Canyon. Yes, I am aware that Mia candles are made of soy but does Mia carry pomegranate. My family loves the Gold Canyon pom. How clean does soy actually burn. I ask this because burn being the operative word. I would really like to start selling candles or at least buying candles but I have a couple of children with asthma and would prefer something that would burn cleaner if that is even possible. Thank you for your time.
  • Reply
    jackieulmer jackieulmer Feb 19, 2008 @ 4:33 pm
    Thanks for the feedback.

    Shirley, great question. For my particular candle business, you can access details on getting started and sign up options at -

    http://www.OnlineCandleClub.com/start.html

    Let me know any questions!

    EXPECT Success!

    Jackie Ulmer
  • Reply
    John John Feb 15, 2008 @ 9:52 am
    Awesome job Jackie it going to help me out Ilike the sales aides And I got to order some catalogs And brochures soon and magnet signes for the car.
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by jackieulmer

Hi, I'm Jackie Ulmer, mom, wife and home business owner. The Internet has been my tool for success, working from home. I'm also a professional Network...

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