The Capture Page - The first step to online sales.
The vast majority of business websites are little more than pretty billboards. Small and medium sized businesses simply can't compete with the marketing resources of an Amazon.com or a Nike.
Instead, small businesses wanting to market online need to target their message VERY Tightly and then capture the names of prospective customers who fall into a particular target market.
How do you do that? Probably the simplest and most cost effective method to do this is the simple lead capture page.
Contents at a Glance
Why A Capture Page?
Buy Leads or Build Your Own List
1 - Market to the MASSES. This is the expensive option; and equivalent to a blunt object.
2 - Market to a tightly defined NICHE. You define the market. Customize a message that appeals to that Particular Market.
OK, I've picked my NICHE how do I reach them?
One method is to buy leads. The problem is that leads are seldom as tightly targeted as you want. Instead of the Sledge Hammer of Mass Marketing, you have the Broad Sword of purchased leads. Sure, they are targeted, but do you want to reach people seeking "Cars" or people looking for a Mercedes 600SL?
If you were having surgery, do you want the surgeon to cut you open with a Broad Sword or a Scalpel?
A Scalpel of course! Drive targeted traffic to a LEAD CAPTURE PAGE designed to appeal to your TARGET MARKET. This is not only cost efficient, but permits you to tightly tailor your message to the particular NICHE you are marketing to.
Sample Capture Pages
Here you can see some examples of different Capture Pages. Some are broadly targeted, others are geared toward VERY SPECIFIC GROUPS. Some are fancy, some are plain. The one thing that they share in common is that they are SUCCESSFUL!
landing Page Optimization
The complete source on landing page design, optimi more...11 points
WhoIsJeffMills.com
One of the more successful "WhoIs" pages more...0 points
WorkAtHomeParent.net
This is an example of a capture page geared toward more...0 points
Auto Blogging Software
Make money from Adsense, on auto pilot with the mo more...0 points
Jerusalem Short Term Rentals
Our Vacation apartments are fully equipped with be more...0 points
Sign Design
At Valley Sign Installation we'll give you the att more...0 points
poster printing
Randbprinting provides you menus, banners, booklet more...0 points
Training Atlanta
ZimTech Training Solutions offer you best online sales, more...0 points
Gerard Butler Workout
http://www.fortiusfitness.com/blog/gerard-butler-w more...0 points
Gerard Butler Workout
Gerard Butler was whipped into Spartan shape for & more...0 points
printing services
Randbprinting provides you menus,banners,booklets, more...0 points
printing services
Randbprinting provides you menus,banners,booklets, more...0 points
Net Marketing
Marketing Masters
Reader Feedback
Let us know what you're thinking.
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Little Guy Network
Nov 25, 2007 @ 1:51 pm | delete
- Great topic, I agree with you 0!
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Bigcashcreator
Nov 13, 2007 @ 1:34 am | delete
- Enjoyed your lens - We have a new lens about lead generation and lead capture pages that might give you some more ideas.
Josh Bradley
www.squidoo.com/leadcapturepages
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About G. A. Harrison
G. A. Harrison is a partner at Peninsula Intermedia, LLC. The folks at Peninsula Intermedia are publishers, web designers, and marketing consultants specializing in solutions for small / medium-sized businesses, political candidates, and non-profits. Our flagship publication is the news site, DelMarVa Observer.
We view marketing as a process. There are no silver bullets or "magic solutions". The process should include the web and social media. If a business or organization is serious about marketing online, then they should be willing to exert a little effort. Simply putting up a website and / or a Facebook page is little different than going to the printer, getting some business cards printed, and expecting customers to knock down your door. It simply doesn't work. You need to get your name out there. You need to build relationships. Online, that means driving traffic to your website and building relationships online.
by gaharrison
Hello LensWatchers -
I'm G. A. Harrison, a partner at Peninsula Intermedia, LLC. We're publishers, web designers, and marketing consultants...
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