The Capture Page

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The Capture Page - The first step to online sales.

The vast majority of business websites are little more than pretty billboards.  Small and medium sized businesses simply can't compete with the marketing resources of an Amazon.com or a Nike.

Instead, small businesses wanting to market online need to target their message VERY Tightly and then capture the names of prospective customers who fall into a particular target market.

How do you do that?  Probably the simplest and most cost effective method to do this is the simple lead capture page. 

Why A Capture Page? 

Buy Leads or Build Your Own List

The choice is simple, if you want to sell your product(s) and / or service(s) you have to either:

1 - Market to the MASSES. This is the expensive option; and equivalent to a blunt object.

2 - Market to a tightly defined NICHE. You define the market. Customize a message that appeals to that Particular Market.

OK, I've picked my NICHE how do I reach them?

One method is to buy leads. The problem is that leads are seldom as tightly targeted as you want. Instead of the Sledge Hammer of Mass Marketing, you have the Broad Sword of purchased leads. Sure, they are targeted, but do you want to reach people seeking "Cars" or people looking for a Mercedes 600SL?

If you were having surgery, do you want the surgeon to cut you open with a Broad Sword or a Scalpel?

A Scalpel of course! Drive targeted traffic to a LEAD CAPTURE PAGE designed to appeal to your TARGET MARKET. This is not only cost efficient, but permits you to tightly tailor your message to the particular NICHE you are marketing to.

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by gaharrison

Hellow LensWatchers -

This is G. A. Harrison.  I'm a Marketing Consultant specializing in Online Marketing and Social Media.  I also sideline...

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