Internet Marketing Blog, Articles & Info........ Succeed in Internet Marketing

MY TOP TEN INTERNET MARKETING TIPS 

My Top 10 Important Internet Marketing Tips. What should be done when you promote websites?

1. Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.
2. Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.
3. Avoid making any claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.
4. Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent is the accurate number.
5. To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.
6. Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.
7. If you're attracting many prospects who really don't have (or can't get) the money to buy your product or service ...you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service - AND the money to buy it.
8. Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy ...or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't - and they are not likely to start making themselves that accessible to customers.
9. Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.
10. Most sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don't buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.

TIPS ON BLOGGING 

1. First, figure out who your target audience is. Who are you trying to help with your blog? Who do you want to attract? It's good to have a clear picture of exactly who these people are - working parents who have a busy schedule, tight budget, and not enough time for romance? College students not getting enough sleep and on an even tighter budget? Even if you're going for a pretty broad appeal, it's still good to get a general idea of who your audience is.
2. Next, figure out what desires you're going to be tapping into. Every reader goes to a blog for a reason - some desire they have that the blog will potentially fulfill. Maybe the reader is looking for peace and happiness, or physical fitness, or success with the opposite sex, or personal growth. Figure out what desires you're going to help fulfill - and remember to stay in line with what you're passionate about, what you really want to write about, what you know and have to offer.
3. Then figure out what message you're going to send to them that will tap into specific desires. This is key: every blog sends an unstated message to the reader. Some, with their loud designs and even louder headlines, scream, "I'm trying to sell you something!" Others are a bit meeker, and quietly say, "I'm just a nice person who likes cats." What will your blog say to readers? What do you want it to say? Craft a message that fits with your personality, that matches what you want to convey to the world, and that also taps into the desires you plan to fulfill (from the previous step above).
4. You need to be consistent about your message in everything you do. Once you've carefully crafted your core message, you need to align everything you do with this message. If you do things that conflict with the message, you will be sending confusing signals. Instead, be consistent in everything: keep the same message in all your posts, headlines, comments, blog design, guest posts on other blogs, comments on other blogs, and so forth. The more consistent you are, the better.
5. Finally, you need to repeat your message as much as possible to your target audience. A great brand with a great message is worth nothing if the target audience never hears about it. Consider the great brands in consumer products, such as Pepsi or Coke or Apple or Google these guys do constant advertising, on TV, in billboards and the sides of buses, all over the place. The more the better. And even if people have already seen the brand (and heard the message) once or twice, it might not have stuck with them the first couple of times but after the fifth or seventh time, maybe it hit home.