Copywriting can be used for a number of different purposes, and each purpose requires a different type of copywriting. These categories of copywriting include copywriting that makes sales directly, copy that attracts more customers, and copy that builds relationships.

Copywriting for Sales

Are you aiming to sell directly with your copywriting? Direct response marketing, emails that sell, and websites with a buy button are just some of the copywriting tactics that fall under this category. Here you want to call people to make a specific response and make money from this piece of marketing material when people read it.

Copywriting for sales is the copywriting method that is most often discussed in copywriting tips and includes things such as mentioning features and benefits, using compelling language, and having a specific and clear call to action.

Copywriting for Customers

Copywriting may also be used to attract more customers. Print advertising, broadcasting, email advertising and other online marketing methods may be used to attract customers to your business website or physical premises rather than making an immediate sale. These methods are used more for brand awareness than direct response.

This type of copywriting may include mentioning features and benefits of your product without a call to buy; it can include sharing information, tips and other branding techniques.

Copywriting for Relationship

Another type of copywriting is copywriting for relationships. This type of copywriting allows you to keep in contact with clients who have already expressed an interest in your business and keeping them in contact with new products, useful information about products and sharing stories about your products and how people have used them. The idea is to keep people interested in what you have to offer and to keep them returning whether it is by means of article marketing, press releases, brochures, flyers, newsletters or other means.

Different types of copywriting are used for different purposes and each requires different techniques and tools. You may want to sell something directly and immediately, keep customers in contact with what is happening or build brand awareness. You may want to hard sell or just share interesting information. Understanding these categories of copywriting helps to ensure that you really are accomplishing what you intend.