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Listen, Tell, Change

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In Toronto, Canada, I explore, develop and train integrated thinking. My partner, Chris Keeler, and I teach people to drive value through integrity: t...  (more...)

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Have you ever heard someone described as a powerful storyteller and wondered exactly what that meant?

This lens explores the relationship between telling stories, building relationships and making good changes in tellers and listeners. Stories are used effectively in every kind of human conversation. We tell stories to make a point and to discover what we want to say. When you tell a story, you use a strategy as natural as it is powerful.

Read this lens because you have already found your signature story and you want to tell it better. Read it because there's a change you want and you sense that telling stories will help you get it. Read it because you need to communicate better to get better results.

5 Reasons to Tell a Story 

Take a deep breath, put aside the advice you were about to give, think about the result you want, then tell a story.
  1. A person or group needs to make a difficult choice. My favourite from stories is the crossroads that reads "Go forward and starve; go back and fail. Go left and be eaten by wolves; go right and your horse will be eaten."
  2. You know the right answer without knowing how you know or being able to explain it logically.
  3. Someone asks for advice about a decision that person needs to make himself/herself.
  4. You find yourself in a conversation with someone who really wants to argue.
  5. You need to build consensus within a group. Telling a story synchronizes people's responses so that you have one group instead of multiple individuals. It offers an opportunity for consensus.

Power without pressure 

Stories change the world

What if these were the most powerful words in the world:
"Let me tell you a story."

These are the most powerful words in the world. When we put a message into the form of a story, we make it tangible, emotional, and shared. Arguments divide: stories connect.

All stories are optimistic. When we tell war stories, we show that we have learned and that it is possible to survive struggles and move forward. Stories build resilience in difficult times and offer patterns of success when times are good.

Our stories have meaning that shifts a little as we tell them to different people. Stories are not patterns set in stone: they are a dynamic representation of a link between teller and listener. What the story means is what the listener thinks it means. The strategies, goals, and beliefs conveyed through stories are actively owned and actively shared.

Stories allow us to express conflict (within the story) without engaging in conflict (with our listeners). They allow us to build patterns of behaviour and belief that move us forward and ensure that we have company when we get where we are going.

Stories really do change the world.

Learn how stories work 

These resources allow you to explore what makes a story work in any context. They contain great examples, tips for telling, and reasons for replacing argument with story. Use this list to start your own exploration of the wealth of materials available.

Suddenly They Heard Footsteps: Storytelling for the Twenty-first Century

A wonderful memoir, guide and collection by one of the most important storytellers in Canada.

Amazon Price: $25.00 (as of 05/09/2008)

Tales for Coaching: Using Stories and Metaphors With Individuals & Small Groups (Creating Success)

A nice mix of folk tales with urban legend and contemporary business anecdotes, all related to the kinds of situations where they would be helpful.

Amazon Price: $29.95 (as of 05/09/2008)

The Story Factor (2nd Revised Edition)

I haven't read this one yet, but I've seen the author in a web-based presentation. Worth exploring (you can always read Denning later)

Amazon Price: $11.53 (as of 05/09/2008)

Stories Trainers Tell: 55 Ready-to-Use Stories to Make Training Stick (Book only)

Again, I haven't read this one yet so this isn't an endorsement but it looks like a good start in relating stories to real-life situations to get practical results.

Amazon Price: $30.90 (as of 05/09/2008)

Tell Me Another: Storytelling and Reading Aloud at Home, at School, and in the Community

Bob Barton is another of the founders of the current storytelling movement in Canada. Practical for extending your range and using stories with kids.

Amazon Price: (as of 05/09/2008)

Story listening and story telling 

If someone gives you a story, pass it on

The best way to change the stories you are telling yourself and other people is to listen to more stories with more attention. Let the stories you are hearing move through your senses and your memories and your emotions. Let them stir up your problem-solving areas and linger in your decision making processes. Let them wiggle down through your body.

Listen so that you can try on different stories the way you would test the right clothes for an important event or the right equipment for an important challenge.

Listen so well that the story you are hearing becomes your story, too.

Then pass it on.

What does your story do? 

I used to begin a course on public speaking by asking the students to notice their reaction when I said "Let me tell you a story." It's an almost irresistible invitation, a chance to connect with ideas and each other in a way that is both natural and powerful.

Storytelling works by establishing a multi-layered agreement between teller and listener to temporarily suspend difference and enter a shared experience. Because the story is "only a story" it is a safe place for us to interact and connect. Because stories are central to the way we organize meaning out of circumstances and events, the story is a powerful place for us to interact. Once we have shared a story as teller and listener, our relationship changes. We become people with common experience.

Storytelling is a performance; like all performing arts, it depends on a particular relationship between performer and audience. Every performance is different. The same story cannot be told twice: in each telling it maintains a central integrity (so that we know it as the same story) and yet changes in response to the unique relationship that unfolds between teller and listeners.

A story opens with a formula that sets apart what follows. We know where life is suspended to make room for the story, and when the story ends and the flow of life resumes. "That reminds me of a story" or "I once knew a man who. . . ." are variations of "once upon a time" that let us know we have stepped out of current reality and into a story. We cannot argue with whatever follows because what follows is a story - not a truth and not an argument.

Thus once we agree to the opening formula as teller and listeners, we agree to let the story unfold. As it does, the teller offers clues and the listeners fill in details. The story is not in the words, but in the responses those words evoke in the minds of the listeners. Each listener hears the same words and experiences the same patterns. The details are different for each as each travels with the teller from the start through obstacles, explorations and achievements.

We all end up together - teller and listeners have moved through time and, imaginatively, through space to finish at precisely the same spot. We know lots more about one another after we share a story - know the patterns with which we move through sensory information and memory to make sense of where we arrive together.

Ask someone to give you a story 

The story changes the teller most of all

When we tell a story, we entrust our thoughts and states to the story. We agree, as the teller, to engage fully with the beginning, the middle, and the end, knowing that all stories include ups and downs, struggle and challenge and reconciliation and integration. As the teller of the story, we own all of it.

If there is something you want someone else to own, and if they are ready to own it, then the most powerful thing you can give them is not your own story but a chance to tell you their story. As they tell you their story, they will give themselves up to a pattern that they know will be useful to them. They will teach themselves what they need to know to make a change or take a step.

I could tell you stories about people who have led significant change by asking for stories and listening to them. At other places in this lens, I offer you links to stories like these. If you click on the links and read the stories, you will experience stories that draw you into a world of change and conflict and triumph and healing.

Or. . . you can simply think of a story. Because there has been, somewhere in your experience, a person who made a difference in your life or the life of someone around you because that person was good at drawing out stories and hearing what they had to say. Somewhere in your life, you told a story to someone who wanted to hear it, and that made all the difference. Somewhere in your life, someone said "tell me about a time when . . ." and you did.

Looking for stories on the web 

National Storytelling Network
This is the primary association for American storytellers.
Storytellers of Canada/Conteurs du Canada
Canada's national association of storytellers.
Zen Stories
A source of very short stories that will both make your point and encourage your listeners to make their own.
Folklore and Mythology Electronic Texts
A large database of fairy and folk tales from around the world.
Dan Yashinsky
I know I've already included a link to one of his books, but visit Dan Yashinsky's site and browse all of his collections. They hold real treasures which can be told simply for the love of story - or which can be teaching/training tales with enormous impact in the specific contexts.

Story collections I love 

Here are some of the books where I go for stories to tell.

The Dreamer Awakes by Alice Kane

The Dreamer Awakes by Alice Kane

One of my most beloved collections by a great lady more...1 point

Learn to tell stories for influence 

NLP Canada Training Inc.
Training in NLP, Ericksonian Hypnosis, and Integrated Thinking: learn to choose and tell the stories that make a difference. Courses from one evening to six days in length. Also articles and other resources.
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Hi, I'm Linda_F

Linda_F

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In Toronto, Canada, I explore, develop and train integrated thinking. My partner, Chris Keeler, and I teach people to drive value through integrity: they explore the way their bodies and minds interact to create who they are and what they do. They get things done, and they like the results they get.

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