Your Best Tool for Inspiring, Directing and Managing Change
Maybe you already believe, with Thomas King, that "the truth about stories is that's all we are." Maybe you have always loved stories and are curious about whether you could use them more intentionally. Maybe you are the man (or woman) without a story. . . and you know you need one.
Explore this lens because there's a change you want and you sense that telling stories will help you get it.
Story collections I love
Here are some of the books where I go for stories to tell.
The Dreamer Awakes by Alice Kane
One of my most beloved collections by a great lady more...1 point
5 Reasons to Tell a Story
- A person or group needs to make a difficult choice. My favourite from stories is the crossroads that reads "Go forward and starve; go back and fail. Go left and be eaten by wolves; go right and your horse will be eaten."
- You know the right answer without knowing how you know or being able to explain it logically.
- Someone asks for advice about a decision that person needs to make himself/herself.
- You find yourself in a conversation with someone who really wants to argue.
- You need to build consensus within a group. Telling a story synchronizes people's responses so that you have one group instead of multiple individuals. It offers an opportunity for consensus.
Online resources for storytellers
- Lit2Go
- You'll be able to download stories as text or listen to them on iTunes. Great resource, especially for short stories (2 minutes) that make a point.
- Sean Buvala's blog
- A great resource!
- Storyteller.net
- Layers of resources for finding and telling stories
- Storytellers of Canada/ Conteurs du Canada
- What do you think we do during those long, long, long Canadian winters?
Looking for stories on the web
- National Storytelling Network
- This is the primary association for American storytellers.
- Storytellers of Canada/Conteurs du Canada
- Canada's national association of storytellers.
- Zen Stories
- A source of very short stories that will both make your point and encourage your listeners to make their own.
- Folklore and Mythology Electronic Texts
- A large database of fairy and folk tales from around the world.
- Dan Yashinsky
- I know I've already included a link to one of his books, but visit Dan Yashinsky's site and browse all of his collections. They hold real treasures which can be told simply for the love of story - or which can be teaching/training tales with enormous impact in the specific contexts.
What Makes it a Story?
The trick is this: almost all people are not only natural-born storytellers: they are also expert story listeners. They will not respond well to a story that is "faked" - a story that is only a thin disguise for a lecture, sermon or argument.
When you want to tell a real story, remember that stories are different than real life.
1. Stories have a beginning, a middle and an end. People sometimes forget the beginning; they often forget to quit at the end.
2. Stories are about someone (even when the "someone" is disguised as an animal or piece of furniture). That "someone" is often part of everything that happens in the story (they do not go offstage to catch a nap or a bathroom break). Who is your story about?
3. Stories happen because people move and change. What gets your story moving? Is your "someone" trying to change the world or is the world trying to change your someone?
4. Stories happen. There are events, surprises, challenges and obstacles that suddenly appear. What happens in your story?
5. It is often hard to tell the good guys from the bad guys. Not always - but often - the people you think will help your main character are the same people who get in the way. And the people who get in the way sometimes help.
Think about it. Tell stories that are stories.
Print these tips on stories and storytelling
- 7 Tips for Telling Powerful Stories
- Everywhere we turn - from management books to the movies - the benefits of telling a great story are clear. There is no doubt that storytelling remains the key to influence. The right story at the right time can change the lives of individuals and of corporations. In your own life, you can probably think of at least one person you value because he or she always has the story you need precisely when you need to hear it.
- Subject to Interpretation: How Stories Mean
- The title is not a misprint. The question is not what does a story mean, but how does it have meaning? The answer is not simply in the words it contains. It is in the interaction of the elements of the story with a context and the particular experience of a listener or reader.
- Editing the Stories Your Clients are Telling
- Coaches naturally listen to the stories their clients tell them, and they also share anecdotes, metaphors and examples to present new choices. Understanding the elements of these stories allows coaches to use them with greater leverage and increased reliability.
- Write for Yourself First
- Everything you write to influence others begins by influencing you. The stories you offer of hope or challenge; the sales pitch or the lecture: all of these will enter your mind and be encoded by the repetition that it takes to compose accurate writing. You may be giving instructions to someone else but you will be the first person to integrate those instructions into the way you get things done. Make sure the things you want from others are the things you want for yourself: when you write them, they are yours!
Learn how stories work
Suddenly They Heard Footsteps: Storytelling for the Twenty-first Century
A wonderful memoir, guide and collection by one of the most important storytellers in Canada.
Tales for Coaching: Using Stories and Metaphors With Individuals & Small Groups (Creating success)
A nice mix of folk tales with urban legend and contemporary business anecdotes, all related to the kinds of situations where they would be helpful.
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Clear, useful and engaging. A great place for business people to start working on their stories.
Tell Me Another: Storytelling and Reading Aloud at Home, at School, and in the Community
Bob Barton is another of the founders of the current storytelling movement in Canada. Practical for extending your range and using stories with kids.
Parables and the Enneagram
Read it even if you are unfamiliar with the Enneagram. The opening is a great description of how stories really work.
Ask someone to give you a story
The story changes the teller most of all
If there is something you want someone else to own, and if they are ready to own it, then the most powerful thing you can give them is not your own story but a chance to tell you their story. As they tell you their story, they will give themselves up to a pattern that they know will be useful to them. They will teach themselves what they need to know to make a change or take a step.
I could tell you stories about people who have led significant change by asking for stories and listening to them. At other places in this lens, I offer you links to stories like these. If you click on the links and read the stories, you will experience stories that draw you into a world of change and conflict and triumph and healing.
Or. . . you can simply think of a story. Because there has been, somewhere in your experience, a person who made a difference in your life or the life of someone around you because that person was good at drawing out stories and hearing what they had to say. Somewhere in your life, you told a story to someone who wanted to hear it, and that made all the difference. Somewhere in your life, someone said "tell me about a time when . . ." and you did.
Learn to tell stories for influence
- NLP Canada Training Inc.
- Training in NLP, Ericksonian Hypnosis, and Integrated Thinking: learn to choose and tell the stories that make a difference. Courses from one evening to six days in length. Also articles and other resources.
Story listening and story telling
If someone gives you a story, pass it on
Listen so that you can try on different stories the way you would test the right clothes for an important event or the right equipment for an important challenge.
Listen so well that the story you are hearing becomes your story, too.
Then pass it on.
What does your story do?
Storytelling works by establishing a multi-layered agreement between teller and listener to temporarily suspend difference and enter a shared experience. Because the story is "only a story" it is a safe place for us to interact and connect. Because stories are central to the way we organize meaning out of circumstances and events, the story is a powerful place for us to interact. Once we have shared a story as teller and listener, our relationship changes. We become people with common experience.
Storytelling is a performance; like all performing arts, it depends on a particular relationship between performer and audience. Every performance is different. The same story cannot be told twice: in each telling it maintains a central integrity (so that we know it as the same story) and yet changes in response to the unique relationship that unfolds between teller and listeners.
A story opens with a formula that sets apart what follows. We know where life is suspended to make room for the story, and when the story ends and the flow of life resumes. "That reminds me of a story" or "I once knew a man who. . . ." are variations of "once upon a time" that let us know we have stepped out of current reality and into a story. We cannot argue with whatever follows because what follows is a story - not a truth and not an argument.
Thus once we agree to the opening formula as teller and listeners, we agree to let the story unfold. As it does, the teller offers clues and the listeners fill in details. The story is not in the words, but in the responses those words evoke in the minds of the listeners. Each listener hears the same words and experiences the same patterns. The details are different for each as each travels with the teller from the start through obstacles, explorations and achievements.
We all end up together - teller and listeners have moved through time and, imaginatively, through space to finish at precisely the same spot. We know lots more about one another after we share a story - know the patterns with which we move through sensory information and memory to make sense of where we arrive together.

















