Channel Marketing

Michelle's most popular articles

How To Avoid 8 Common Mistakes of Managing Change

Apprehension is a common side effect of dealing with the prospect of change. Change is scary, no one questions that. But how you manage fear is a strong indicator of how you will manage change.

How to Create an E-newsletter That Gets Opened

Junk mail. SPAM. We all know about these pesky e-newsletters and email blasts that show up uninvited in our inboxes. Most recipients simply hit delete, a few may actually unsubscribe to the e-newsletter they never subscribed to and sometimes a handful may even blacklist or report this SPAM to the "authorities."

How to Lead and Manage During Times of Change

Have you ever gathered together a group your customers, vendors, and employees and unveiled a new plan that involves change? How much pushback did you receive? Was your reception warm and exciting or did you see a sea of wide-eyed stares staring back at you?

How to Become an Innovative Thinker

It's time to stir the pot, so to speak. While other businesses and perhaps some of your competing VARs are panicking or sitting back waiting for something positive to happen with the economy, it's time for you to step up. And I mean step up. No more using marketing tactics in the tried and true ways. Forget about pulling out last year's marketing plan and "tweaking it." And if you think your customers are going to call you and say, "Just put me down for what I ordered last year," forget it. It's a new world out there in this down economy.

Why Enthusiasm and Passion Are Important and How to Create Them

Recently at the World Economic Forum in Davos, Switzerland, worldwide political figures, business leaders and executives still had high expectations that the new American leadership could change the world in 2009. Wow! Nothing like carrying the weight of the world on your shoulders. But we must ask why - and how - in just about two years' time, a junior senator from Illinois can go from working in local and state politics to engaging world leaders to believe in the hopes, dreams, and vitality that can once again exist in not just the United States, but the world. It's all about enthusiasm and passion.

How to Execute a Marketing Audit

Marketing audits are a key ingredient to overall business success. Make them a regular part of your overall business planning for optimum success.