The first book of the Maps for Modern Magellan Series by Roger Anderson
The eight chapters cover the following subjects:
- Value of diagrams - pictures say 1000 words, diagrams can say more
- Seven Steps of Mapmaking
- Ask the right questions and follow-up questions - The Question Dice (NEW)
- The most important thing to be doing - Focus
- What do you hate doing? (Improvement on Buckingham's concept)
- What is Negotiable?
- Planning tools - PEST, SWOT and others
- Launching a product is like launching a satellite
- Company/Product/Brand Life Cycle
- Product Adoption - Everett and Moore versions
- 5 Positions a company can take - The 5 Fold Way (NEW)
- 4 views of a company's position - Perception is reality
- Growth - More Music or More Customers
- Ansoff's Product Growth Matrix
- The More Cycle (NEW)
- Diffusion and Dilution destroy your message
- Making sure the right message is heard and passed on
- Wrong Rock Syndrome
- Cooperation: 1+1> 2
- Activity is not Accomplishment
- Top 5 - setting priorities and other organization tools
- Increasing the adoption of change
- Maslow's Hierarchy of Needs
- Sales Steps - competition increases the roughness
- Measuring (determining) Success
5 Things this book has that NO other business book has
A few more reasons to read the book
1) The "One Thing" Arnold Beckman said is the most important thing a company can do that Marcus Buckingham did not include in his book "The One Thing You Should Know" and why it may be more important than anything else you do.
2) A column missing from the table on page 126 of the "Art of the Start" by Guy Kawasaki that makes the table more useful.
3) The 3 very important steps beyond Everett Rogers' 5 "Diffusion of Innovation" steps. Everett Rogers is considered the originator of the famous adoption curve.
4) How to launch a cow, product, brand or company (Purple or not) so that it travels the greatest distance, stays in the air longer or has the optimal flight path.
5) A "Mr. Boffo" cartoon by Joe Martin that helps you see why you may need to change your focus.
2) A column missing from the table on page 126 of the "Art of the Start" by Guy Kawasaki that makes the table more useful.
3) The 3 very important steps beyond Everett Rogers' 5 "Diffusion of Innovation" steps. Everett Rogers is considered the originator of the famous adoption curve.
4) How to launch a cow, product, brand or company (Purple or not) so that it travels the greatest distance, stays in the air longer or has the optimal flight path.
5) A "Mr. Boffo" cartoon by Joe Martin that helps you see why you may need to change your focus.
Links to the book site and other relevant sites
- Modern Magellans - Home
- Modern Magellans - Description of the book series
- Don't Eat the Steak - It Might Kill You
- We are all Modern Magellans making our way in the world. I believe everyone has a very important business - life. Your life and everything you are responsible for is your business. Many people believe that they cannot run a business but I know two things - (1) You can.(2) You will have to.
- Modern Magellans - Everyday Entrepreneurs
- A Modern Magellan is anyone who owns, runs, or in some fashion controls a part of a business operation. This also includes those who want to.
Preview Books are in!
The 100 copies I had printed for reviews and for people who could not wait for the official release have arrived. They will disappear on a first come first served basis.
