(Cheap) Search Engine Optimization
SEO. Three letters that could mean the difference between a profitable web business and a failing one. So what exactly is SEO?
Well according to Wikipedia, Search Engine Optimisation(SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Basically it is all about improving your website so that it appears near the top of the search results for your chosen keywords.
In recent years it has become very big business and a lot of people have made a lot of money either by optimising their own sites or through the work they have done in optimising other people's websites.
Like a lot of profitable industries, the SEO market place has seen (and continues to see) it's fair share of people jumping on the bandwagon and all claiming to be SEO experts.
There are lots of people claiming its highly technical or highly secretive. You'll probably hear people claim that they have cracked the Google Algorithm. I doubt it!
For me it's quite clear that for the search engines to survive they need to serve up highly relevant sites that match the searches their customers are doing. That way, their customers will stay with them. It's the model that Google uses. They focus completely on giving users of its search engine highly relevant and high quality websites. Yahoo has been quick to follow Google's lead.
So a lot of SEO techniques are based around the idea of making sure the search engines can see that your site is relevant for your chosen keywords and is high quality.
A word of caution, avoid what are known as Black Hat SEO techniques. These are techniques that try to trick the search engines into giving a website a higher placement in the search engines than the website deserves. They are usually based on some exploitable flaw in the rules that the search engines use to work out how relevant your website is for the keywords you are targeting. The problem with these techniques is that not only do they usually promote websites that give a poor user experience but also their high position in the search engines is usually short lived once the flaw they are exploiting is fixed.
If you want to try some ethical and successful SEO techniques then there are a few professionals that are worth listening to. Aaron Wall and Dan Thies are names I would put into Google to find out more.
Well according to Wikipedia, Search Engine Optimisation(SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Basically it is all about improving your website so that it appears near the top of the search results for your chosen keywords.
In recent years it has become very big business and a lot of people have made a lot of money either by optimising their own sites or through the work they have done in optimising other people's websites.
Like a lot of profitable industries, the SEO market place has seen (and continues to see) it's fair share of people jumping on the bandwagon and all claiming to be SEO experts.
There are lots of people claiming its highly technical or highly secretive. You'll probably hear people claim that they have cracked the Google Algorithm. I doubt it!
For me it's quite clear that for the search engines to survive they need to serve up highly relevant sites that match the searches their customers are doing. That way, their customers will stay with them. It's the model that Google uses. They focus completely on giving users of its search engine highly relevant and high quality websites. Yahoo has been quick to follow Google's lead.
So a lot of SEO techniques are based around the idea of making sure the search engines can see that your site is relevant for your chosen keywords and is high quality.
A word of caution, avoid what are known as Black Hat SEO techniques. These are techniques that try to trick the search engines into giving a website a higher placement in the search engines than the website deserves. They are usually based on some exploitable flaw in the rules that the search engines use to work out how relevant your website is for the keywords you are targeting. The problem with these techniques is that not only do they usually promote websites that give a poor user experience but also their high position in the search engines is usually short lived once the flaw they are exploiting is fixed.
If you want to try some ethical and successful SEO techniques then there are a few professionals that are worth listening to. Aaron Wall and Dan Thies are names I would put into Google to find out more.
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Search Engine Optimization
All You Need to Know About SEO
Every website owner aims to improve their business through the customer traffic. It is true that the proportion of customer traffic and profit in online business share a direct relationship. More the number of visitors to a particular website, higher will be the chances of that site booming into a full fledged online business.With the increasing competition, only those individuals are able to survive in the business competition that is able to promote their business and website in the right manner. The online world is bombarded with thousands of websites, catering to every possible product/service. In order to get noticed among this crowd, it is extremely necessary for an individual to resort to Search Engine Optimization.
Search Engine Optimization (SEO) is a technique which helps an individual to improve level of customer traffic and business volume to a particular website. Search engine optimization is basically aimed at targeting different kinds of search engines and improving the page ranking for the particular website.
Search engine optimization makes use of several marketing strategies in order to increase the site's performance. SEO deals with search algorithms which are used to improve the marketability of the particular website. Apart from search algorithms, some of the other techniques which are used in search engine optimization include modifying the site's coding, presentation and fixing the minor problems which the site might be facing.
Some other popular methods for search engine optimization include link frames and stuffing the content on the website with optimum number of keywords. However, it is extremely important to note that sites which have relatively high number of keywords stuffed into the content or have employed more than two or three search engine techniques in a prominent manner, might end up being categorized under spam by search engines.
There are a large number of IT professionals who specialize in providing the facility of search engine optimization to their clients. There are individuals who prefer to choose search engine optimization as a part of some other broader marketing strategy or as individual step. Whatever be the method the purpose is to aggrandize and expand the online business sphere.
Most of the webmasters are generally advised to install spiders into their websites. These spiders are technological tools which help an individual to check the presence of any undesirable, spam content in their website. SEO techniques can broadly be categorized into two categories i.e. white hat and black hat.
Search engine techniques which do not make use of any unlawful practices and illegal methods in order to boost the page rankings of a particular website fall under the category of white hat. On the other hand, search engine techniques which make use of spam content and unlawful methods are categorized as spamdexing or black hat. Most of the websites which make use of spamdexing stand at the risk of being banned sooner or later by the search engines.
Thus, it is advisable to stick to techniques which will help an individual to promote their website via search engine optimization for a long time in the future.
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by SEO-Mentor
Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his cu... (more)
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